estudio DIIR

Madreamiga

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与estudio DIIR携手合作，Madreamiga重新构想了其物理空间，以映射其品牌理念：数字活力的和谐融合、手工制作的温馨质感，以及可扩展的巧妙创意——这是对未来烘焙行业的真诚承诺。

Collaborating withestudio DIIR, Madreamiga has reimagined its physical spaces to mirror its philosophy: a harmonious blend of digital vibrancy, handcrafted warmth, and scalable ingenuity—a true commitment to the future of baking.

Madreamiga拥有重新定义西班牙手工烘焙领域的愿景。它源自La Miguiña的传承，以及Begoña San Pedro和Hugo Rodríguez de Prada的携手合作，将传统与大胆创新相结合，挑战传统观念。在2020年动荡时期展现出的坚韧不拔中诞生，Madreamiga专注于打造富有内涵的产品，同时为迅猛发展和创意无限铺设舞台。

Madreamiga has a vision that redefines Spain’s artisan baking scene. Born from the legacy of La Miguiña and the partnership of Begoña San Pedro and Hugo Rodríguez de Prada, it fuses tradition with bold innovation to challenge conventions. With its roots in resilience during 2020’s upheaval, Madreamiga focuses on crafting products that speak volumes while setting the stage for exponential growth and creativity.

DIIR精心打造的设计，是对Madreamiga理念的实体化触觉表达。对材料的细致研究，将烘焙坊的线上活力转化为线下实体店的氛围——一种静谧而强烈的氛围，其中每一种质地和色调都蕴含着深意。

DIIR’s thoughtful design offers a tactile expression of Madreamiga’s philosophy. The meticulous study of materials translates the bakery’s online vibrancy into its brick-and-mortar presence—an atmosphere of quiet intensity, where every texture and tone resonates with intention.

建筑师们运用的色彩搭配捕捉到了传统的触觉感受：精确组装的预制中密度纤维板、唤起面团质感的精细砂浆，以及以静谧中性色调勾勒每一处元素的钢材。这些材料不仅仅是选择，更是Madreamiga精髓的体现——传统与现代、温馨与清晰的平衡。

Architects employ palettes that capture the tactility of tradition: pre-cut MDF boards assembled with precision, fine mortar evoking the texture of dough, and steel’s quiet neutrality framing every element. These materials are not mere choices; they are the embodiment of Madreamiga’s essence—a balance of tradition and modernity, warmth and clarity.

Madreamiga本质上是对烘焙工艺的颂歌，其重新设计向过去的温暖与真诚致敬，同时果断地指向未来。简洁的线条和中性色调构成了一幅刻意为之的画布，确保真正的艺术——面包和糕点本身——成为焦点。在这里，平凡变得非凡，传统成为永恒。

At its core, Madreamiga remains an ode to the craft of baking, its redesign paying homage to the warmth and honesty of the past while pointing decisively toward the future. The clean lines and neutral tones are a deliberate canvas, ensuring that the true artistry—the bread and pastries themselves—takes center stage. Here, the humble becomes exceptional, and the traditional becomes timeless.

项目名称 |

Madreamiga

项目地点 |

西班牙

马德里

设计时间 |

2023年

设计单位 |

estudio D

IIR

图片来源 |

David Zarzoso

estudio DIIR是一家位于马德里的建筑设计公司，由毕业于马德里理工大学（ETSAM）的建筑师David Meana、Ignacio Navarro、Iñigo Palazón和Ricardo Fernández于2018年共同创立。其作品涵盖多尺度项目，并探索多种路径，通过创新和严谨实现独特性。从办公室和商店到公共建筑和住宅综合体，estudio DIIR融入了当下的核心要素，重点关注社会、文化和环境问题。