谁会想到我们的国企大佬-中国邮政，也会跨界开了奶茶店，并起名为“邮氧的茶”。

Who would have thought that China Post, a major state-owned enterprise, would open a milk tea store and call it Post Oxygens Tea?

▼项目一瞥丨再設計空间事務所

项目愿景 | Project Vision

空间氛围感以及品牌调性的打造
Creation of a sense of space ambience and brand

一家奶茶店是否吸引人，一方面是看奶茶本身的口感，以及奶茶店的品牌调性。更重要的，在于奶茶店本身的设计，无论是门头设计，还是室内空间设计，对于奶茶店来说，都占有举足轻重的地位。

设计师就更加着重于空间氛围感以及品牌调性的打造。在保证功能区的设计的合理性、实用性的前提下，去利用空间展开更多的服务，提高品牌辨识度。

Whether a milk tea store is attractive, on the one hand, is to look at the taste of milk tea itself, as well as the brand tone of the milk tea store. More importantly, the design of the milk tea store itself, whether it is the door design, or interior space design, for the milk tea store, all occupy a pivotal position.

Designers focus more on the sense of space atmosphere and brand tone. Under the premise of ensuring the rationality and practicality of the design of the functional areas, the space is utilized to develop more services and improve brand recognition.

▼效果图展示丨再設計空间事務所

空间视觉 | Spatial vision

以建筑语言呈现的空间结构感
A sense of spatial structure in the language of architecture

店铺立面以建筑语言呈现，弱化空间结构感，以突出整个建筑的形体，塑造更有亲和力的社区茶饮店，墨绿色的门头和小房子都在围绕着邮政的气息，瞬间情怀涌入心头，从陈列到摆设再到门口的二八自行车都透露着童年记忆中的感觉。

设计师采用时尚吸睛的“邮政绿”，在店面空间中既强调细节，又能凸显它的突出性，吸睛的外立面有助于为品牌创造亮点，吸引穿过这条街的顾客的眼球，充满年轻、充满活力感，深受年轻顾客的喜爱。

The store façade is presented in architectural language, weakening the sense of spatial structure in order to highlight the shape of the entire building, shaping a more intimate community tea store, the dark green door and the small house are surrounded by the postal atmosphere, the instant sentiment surging into the heart, from the display to the furnishings to the door of the two-eighths bicycle are revealed in childhood memories of the feeling.

The designers used the fashionable and eye-catching
The designer used the fashionable and eye-catching postal green to emphasize the details and highlight its prominence in the store space. The eye-catching façade helps to create a highlight for the brand and attracts the eyes of customers crossing the street, which is full of youthfulness and vitality, and is loved by young customers.


▼效果图展示丨再設計空间事務所