Original Life Market LATITUDE
2015-12-29 19:00
架构师提供的文本描述。我们的设计如何能起到催化剂的作用,将人们的购物体验与健康的生活方式结合在一起呢?
Text description provided by the architects. How does our design can function as a catalyst to merge people‘s shopping experience into the pleasure of a healthy lifestyle?
有机市场不仅仅是购买食物的普通场所。这是一个地方,你去寻找产品,以反映味道和感觉的自然。考虑到这一点,我们的目标是根据灵活性原则设计市场的每一个部分,使每个决定适应各种食品和产品的细微需求。因此,购买日用品的经验不仅仅是例行公事,而是一种体验,在这种体验中,顾客感知到在这种地方销售的产品的本质。
An organic market is not simply an ordinary place to purchase food. It is a place where you go to seek out products that reflect the taste and feel of nature. With this in mind, our goal is to design every part of the market based on the principle of flexibility, adapting every decision to the nuanced demands of each kind of food and product. Thus, the experience of purchasing daily goods becomes more than a routine, it becomes an experience wherein the customer perceives the essence of the products sold in this kind of place.
原生活市场是一个2000平方米的空间,集中于有机产品的销售。位于北京市中心的信东路,市场位于一个露天广场的地下区域。两台自动扶梯上覆盖着一个屋顶玻璃,将露天广场与地下市场连接起来。市场的地下空间分为入口处的半外部空间和用于食品展示和准备的大内部空间。
Original Life Market is a 2,000 square meter space focusing on the sale of organic products. Located in Xindong Road, the center of Beijing, the market is in the underground area of an open square. Two escalators are covered with a roof glass connect the open square with the underground market. The underground space of the market is divided into a semi-exterior space at the entrance and a large inner area for food display and preparation.
在入口处的半外部空间包含一个休息的区域,这有助于使空间更友好,同时也吸引附近的邻居之间的偶然相遇进入购物活动。
The semi-exterior space at the entrance contains a resting area that helps to make the space friendlier, and also to attract casual encounters among the neighbors of the area into the shopping activity.
室内空间从收银员、小面包店和花店开始,这是顾客首先看到的。市场的其余部分是按照模块化系统安排的主题领域,创造了一个共同的主题,确定了提案的定义:水果和蔬菜区、肉铺、干果区、乳制品区、冰箱区和酒窖。这些地区虽然与整个市场的共同语言相结合,但也有其独特的组织结构和特点。
The interior space starts with the cashiers, small bakery, and flower shop that the costumer sees first. The rest of the market is organized in thematic areas which have been arranged using modular system, creating a common theme that defines the proposal: fruits and vegetable area, butcher shop, dried fruits area, dairy products area, refrigerator area and a wine cellar. These areas have their own organization and specific features although integrated with the common language of the whole market.
设计语言是基于所应用的材料:地板设计为适合不同地区的六角形瓷砖图案,有不同的绿色阴影;天花板是由一个由管状白色结构组成的栅格组成,作为照明系统的基础。同时,它隐藏了暖通空调的基础设施,给出了整个空间的连续性感。我们设计了30种家具类型,这些家具都是由木质和白管钢组合而成的。该系统给出了一致性设计的感觉,同时为产品安排中可能发生的变化提供了灵活性。家具的设计采用了相同的比例,用于建造壁挂式或低矮的货架、收银台、柜台、桌子等。这种策略将生产成本降到最低,使设置更容易,并提供统一整个空间的共同主题。
The design language is based on the materials applied for: the flooring which is designed as a pattern of hexagonal tiles that adapts to the different areas, with different shadesof green; The ceiling which is composed of a grid of tubular white structure that works as a base for the lighting system. Meanwhile, it hides the HVAC infrastructure and gives a sense of continuity to the whole space. We designed 30 kinds of furniture types, which are built with the combination of wood veneerand white tubular steel. This system gives a sense of coherence design at the same time provides flexibility for the likely changes in the products arrangements. The furniture has been designed using the same proportions to construct wall-mounted or low shelves, cashier stations, counters, tables and so on. This strategy minimizes the cost of production, enables an easier set up and provides a common theme that unifies the entire space.
整个设计原则形成一个独特的身份,共鸣健康的生活方式,市场推广。
The whole design principle forms a unique identity that resonates with the healthy lifestyle that the market promotes.
Location Beijing, Beijing, China
Principal Architect Manuel N. Zornoza
Team Andrea Ramos Rodriguez, Bo Liu, Jorge Cortes de Castro, Lisa Bai, Lucia Bravo Guinea
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