架构师提供的文本描述。在可口可乐的邀请下，Atelier Marko Brajovic设计了一个令人惊讶和身临其境的装置，在这里，公众被引入了一种标志性的、独特的多感体验。帕拉达可口可乐的室内设计是一个强烈的和照片的现象学姿态，代表新鲜的感觉。一种扩展的物理实时集线器，通过交互技术、共享瞬间和音乐会在数字空间中扩展。

Text description provided by the architects. Invited by Coca-Cola, Atelier Marko Brajovic designed a surprising and immersive installation where the public is introduced in an iconic and unique multi-sensorial experience. Parada Coca-Cola interior design is a strong and photogenic phenomenological gesture that represents the freshness sensation. An augmented physical real time hub that extends in a digital space through interactive technologies, sharing moments and music concerts.

 © Fernando Martins

费尔南多·马丁斯

项目帕拉达可口可乐是安装在保护区仓库Armazem 3，振兴地区的里约热内卢新的林荫大道称为梨茂。从主林荫大道上，公众被邀请进入沉浸式的房间，这是与SuperUber合作设计的一种感官体验。介绍后显示公众进入主体安装，一个自由流动的空间，在这里公众创造了自己的叙事体验。

The project Parada Coca-Cola was installed in the portuary warehouse Armazem 3, revitalized area of Rio de Janeiro new boulevard known as Pear Mauá. From main boulevard the public is invited to start the journey by entering the immersive room, a sensorial experience designed in collaboration with SuperUber. After the introduction show the public enters the main installation, a free flow space where the public creates its own narrative experience.

 © Fernando Martins

费尔南多·马丁斯

 Floor Plan

 © Fernando Martins

费尔南多·马丁斯

公众体验的高潮是由500多个半透明的丙烯酸球组成的空间中心，这些球体模拟了气泡的物理行为。一个设计过程利用生成的参数化软件来模拟这种自然现象。一个7米宽的金色成品条标志着安装的中心。

The public experience culminated In the center of the space made out of more than five hundred translucent acrylic spheres that simulated the physical behaviour of sparkling bubbles. A design process took advantage of generative parametric softwares that could simulate such a natural phenomenon. that A seven meter wide golden finished bar marks the center of the installation.

 © Fernando Martins

费尔南多·马丁斯

动作的视觉效果是通过闪电系统来增强的，这些系统可以对音乐会、游戏和其他品牌活动等不同事件做出反应。主要设施还组织并向公众介绍互动装置，如360度照片、实时舞蹈游戏、画廊、音乐会舞台…。和商店的入口。

The visual effect of movement is enhanced by lightning system programmed to react on different events as concerts, games and other brand activations. The main installation as well organize and introduce the public into the interactive installations as photo in 360 degrees, real-time dance game, a gallery, concert stage… and entrance to the store.

 © Fernando Martins

费尔南多·马丁斯

Architects Atelier Marko Brajovic

Location Av. Rodrigues Alves, 10 - Saúde, Rio de Janeiro - RJ, Brasil

Category Pavillion

Area 3500.0 m2

Year of project 2016

Photographies Fernando Martins