Among the shops lining the streets of Taiwan, Angel Store is like a fantasy space that leaps out of the pages of a fairy tale. With "light and shadow fairy tale, dreamland" as its core, this retail space created by WJ STUDIO breaks the conventional commercial layout and weaves childhood memories and future fantasies into every inch of texture. When the transparent glass curtain wall reflects the rainbow halo, when the mirror installation and light and shadow art construct a multi-dimensional world, the 120-square-meter store is no longer just a place to display goods, but an immersive theater that carries peoples longing for beauty - metal grids and mirrored stainless steel tell industrial aesthetics, acrylic and LED light strips light up fairy tale dreams, and every corner invites customers to step into a time and space journey of innocence and fantasy.

在台湾街头林立的商铺中，Angel Store 宛如从童话书页中跃出的奇幻空间，以 “光影童话，梦幻之境” 为核心，由 WJ STUDIO 打造的这个零售空间，打破常规商业布局，将童年记忆与未来幻想编织进每一寸肌理。当通透玻璃幕墙折射出彩虹光晕，当镜面装置与光影艺术构建出多维世界，120 平方米的店铺不再只是商品陈列之所，而是承载着人们对美好憧憬的沉浸式剧场 —— 金属网格与镜面不锈钢诉说着工业美学，亚克力与 LED 灯带则点亮童话梦境，每个角落都在邀请顾客踏入一场关于纯真与幻想的时空漫游。

Pushing open the door, it feels like walking through a fairytale. The curved glass entrance is wrapped in mirrored stainless steel, forming a futuristic passage. When customers step into it, their figures are reflected, distorted, and reorganized by countless mirrors, as if they have entered Alices mirror world. The entrance floor is made of colored glass collages, imitating the mysterious magic map in fairy tales. The color and shape of each piece of glass have been carefully designed. The main colors of red, blue, and yellow are like the cover of a fairy tale book, attracting the attention of passers-by.

推开店门，仿若穿越童话的结界。弧形的玻璃入口被镜面不锈钢包裹，形成充满未来感的通道，当顾客踏入其中，身影被无数镜面反射、扭曲、重组，仿佛进入爱丽丝的镜中世界。入口地面采用彩色玻璃拼贴，模仿童话中神秘的魔法地图，每一块玻璃的色彩与形状都经过精心设计，红、蓝、黄的主色调如同童话书的封面，吸引着行人的目光。

One winter evening, a little girl walked into the store holding her mothers hand. The LED light strip at the entrance suddenly streaked across like a meteor, illuminating the little girls surprised face. She squatted down and carefully observed the "magic symbols" hidden in the glass collage on the ground. Those abstract patterns extracted by the designer from Grimms fairy tale illustrations seemed to have life under the warm light, becoming the password to start a fantasy journey.

某冬日傍晚，一位小女孩牵着母亲的手走进店里，入口处的 LED 灯带突然如流星般划过，映照着小女孩惊喜的脸庞。她蹲下身子，仔细观察地面玻璃拼贴中藏着的 “魔法符号”，那些由设计师从格林童话插画中提取的抽象图案，此刻在暖光下仿佛拥有了生命，成为了开启奇幻之旅的密码。

The "Tree of Light" installation in the center of the store is the visual core of the entire space. The trunk woven from metal grids extends upward, and hundreds of acrylic prisms are hung at the end of the branches. Natural light shines through the skylight and refracts through the prisms to form colorful light spots that constantly dance on the ground and walls. When customers stop under the tree, the light spots fall on their shoulders and hair, as if they were endowed with magic in fairy tales. The designer deliberately set the height of the "Tree of Light" to a scale that children can touch the branches by standing on tiptoe. During a childrens activity, the children excitedly reached out to catch the light spots, and the space became a carrier of joy amid laughter.

店内中央的 “光之树” 装置是整个空间的视觉核心。由金属网格编织而成的树干向上延展，树枝末端悬挂着数百个亚克力棱镜，自然光透过天窗洒下，经棱镜折射出七彩光斑，在地面与墙面上不断跃动。当顾客驻足树下，光斑落在肩头、发梢，仿佛被赋予了童话中的魔法。设计师特意将 “光之树” 的高度设定为儿童踮脚即可触碰树枝的尺度，某次儿童活动中，孩子们兴奋地伸手捕捉光斑，欢声笑语中，空间成为了欢乐的载体。

The merchandise display area is arranged in a circular pattern around the "Tree of Light". The display cabinets are made of translucent acrylic material with color-changing LED strips embedded inside. The display cabinets displaying figurines are under warm light, as if they are covered with a warm halo for the characters; while the display cabinets displaying fashion accessories are switched to cold light, creating a sense of futuristic technology. In the corner where fairy tale picture books are sold, wooden bookshelves and acrylic display racks are placed alternately. The bookshelves are also hung with fairy tale character cards hand-painted by designers. When a little boy was looking for "The Little Prince", he found that the fox pattern on the card was cleverly integrated with the light and shadow through the gaps in the bookshelf, as if the fox had walked out of the book. This unexpected surprise makes reading and shopping full of fun.

商品陈列区围绕 “光之树” 呈环形分布，展柜采用半透明亚克力材质，内部嵌入可变色 LED 灯带。展示手办的展柜在暖光下，仿佛为角色披上了一层温暖的光晕；而陈列时尚配饰的展柜切换为冷光时，又营造出未来科技感。在售卖童话绘本的角落，木质书架与亚克力展架交错摆放，书架上还挂着设计师手绘的童话角色卡片，某个小男孩在寻找《小王子》时，发现卡片上的狐狸图案与书架缝隙中透出的光影巧妙融合，如同狐狸从书中走出，这种意外的惊喜让阅读与购物都充满了趣味。

In the space, the coldness of the metal grid contrasts sharply with the warmth of the wooden display stand. The metal grid is not only used for the "tree of light", but also forms the decorative texture of the wall. Its regular geometric holes and irregular light and shadow form a virtual and real dialogue. The wooden display stand is made of warm walnut, and the surface retains natural wood grain and scars, as if telling the story of the tree. When the customers fingertips run across the wooden display stand and then touch the metal grid next to it, the two completely different touches are like the alternation of reality and fantasy.

空间中，金属网格的冷硬与木质展架的温暖形成鲜明对比。金属网格不仅用于 “光之树”，还构成了墙面的装饰肌理，其规则的几何孔洞与不规则的光影形成虚实对话。木质展架选用温润的胡桃木，表面保留着天然的木纹与结疤，仿佛在诉说着树木的故事。当顾客的指尖划过木质展架，再触摸旁边的金属网格，两种截然不同的触感，恰似现实与幻想的交替。

The floor is made of terrazzo, with colorful glass fragments embedded in the white base, echoing the glass collage at the entrance. The rough texture of terrazzo and the exquisite smoothness of acrylic display cabinets complement each other. When displaying high-end products, the rough floor brings out the delicate quality of the products. The exposed concrete beams on the ceiling are painted white and connected to the mirrored stainless steel ceiling. The primitive sense of concrete collides with the modern sense of the mirror, just like the fusion of the ancient castle in a fairy tale and future technology.

地面采用水磨石材质，白色基底中嵌入彩色玻璃碎片，呼应着入口处的玻璃拼贴。水磨石的粗犷质感与亚克力展柜的精致光滑相得益彰，在展示高端商品时，粗糙的地面反而衬托出商品的细腻品质。天花板上裸露的混凝土梁柱被刷成白色，与镜面不锈钢吊顶相接，混凝土的原始感与镜面的现代感碰撞，如同童话中古老城堡与未来科技的融合。

The design of the skylight is the conductor of light and shadow. At different times, the sunlight penetrates the prism at different angles. The light in the early morning is soft, forming fine spots of light on the ground; at noon, strong light passes through the prism to project strong blocks of color; in the evening, the sunset coats the entire space with a layer of gold. The designer also installed a dynamic projection device on the wall. At night, when the lights in the store are dimmed, fairy tale images such as slowly swimming whales and flying unicorns will be projected on the wall, interweaving with the light and shadow of the "Tree of Light".

天窗的设计是光影的指挥家。不同时段，阳光以不同角度穿透棱镜，清晨的光线柔和，在地面形成细碎的光斑；正午时分，强光透过棱镜投射出强烈的色彩块；傍晚，夕阳为整个空间镀上一层金色。设计师还在墙面安装了动态投影装置，夜晚，当店内灯光调暗，墙面上会投射出缓缓游动的鲸鱼、飞翔的独角兽等童话意象，与 “光之树” 的光影相互交织。

When holding a new product launch, the spaces light and shadow system will switch to customized mode. The LED light strip changes color and brightness to the rhythm of the music, and the wall projection plays related animations in line with the new product theme. Customers feel like they are attending a fairy tale feast. When launching a fairy-tale-themed stationery series, the magic castle projected on the wall gradually unfolded, and the stationery "flew out" from the castle like magic props. This immersive experience makes the product no longer just a product, but an important role in the fairy tale world.

在举办新品发布会时，空间的光影系统会切换为定制模式。LED 灯带跟随音乐节奏变换色彩与亮度，墙面投影配合新品主题播放相关动画，顾客置身其中，仿佛参加一场童话中的盛宴。某次发布童话主题的文具系列时，墙面上投影出的魔法城堡逐渐展开，文具如同魔法道具般从城堡中 “飞出”，这种沉浸式的体验，让商品不再只是商品，而是童话世界中的重要角色。

From the mirrored passage at the entrance to the "tree of light" in the center, from the interweaving of warm and cold materials to the ever-changing light and shadow, Angel Store has built a magical fairy tale kingdom with design. Here, every customer can regain their childhood desire for fantasy, and every product has a unique story in the telling of light and shadow. When night falls, pedestrians outside the store can still see the dancing light spots and dreamy projections in the store through the glass curtain wall, as if the fairy tale will never end, and this space is the secret base in the city that protects innocence and fantasy.

从入口的镜面通道到中央的 “光之树”，从冷暖交织的材质到变幻莫测的光影，Angel Store 用设计构建了一个充满魔力的童话王国。在这里，每个顾客都能重拾童年对幻想的渴望，每一件商品都在光影的诉说中拥有了独特的故事。当夜幕降临，店铺外的行人透过玻璃幕墙，仍能看到店内跳动的光斑与梦幻的投影，如同童话永远不会落幕，而这个空间，就是城市中守护纯真与幻想的秘密基地。

编辑：

夏边际

撰文：豆宝宝

校改：吴一仁

编排：布忠耀

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