UM Project x The New Stand: Redefining Retail
2017-01-17 14:00
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尽管网上购物很方便,但设计精美的实体店还是能让购物成为一种真正令人愉快的体验。受此启发,“新摊”是一个全新的概念,它正在极大地改变购物,无论是日常的便利店还是服装。
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与UM项目合作,两人正在设计下一波,模块化和不断发展的小型零售空间,使购物方便和愉快的购物者。它将数字和模拟融为一体,每个商店都有多个触点,而应用程序在购物时提供娱乐和实用功能。该商店也有一个独特的系列产品-你可以找到日常用品,但也意外的技术,你通常看不到报摊。
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从本质上讲,UM项目和新看台结合在一起,创造了灵活的购物环境,在这里,碎片总是在移动。合在一起,这些商店都是散落在各处的一种新的零售体验的小胶囊。而且,类似于开源软件,这些商店有可以不断移动和重新排列的部分,以创建不同的、刺激的环境。目前在纽约有几个展位,还有更多的项目要做。
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摄影:Francis Dzikowski/Otto
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新看台是UM项目的一个新概念,它正在极大地改变购物,无论是日常的便利店还是服装。
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