今朝风日好 出逃赤岗西 首
2024-10-29 11:49
RUN TO THE FUTURE is a gender-neutral fashion brand founded by independent designers, aimed at expressing an inner rebellious spirit through minimalist yet unique designs. Attracting countless young people eager to break traditional boundaries, Chengdu COSMO, known as the Youth Magnetic Field, combines fashion, art, and lifestyle as a curatorial commercial space. RUN TO THE FUTURE is not only a fresh force in this magnetic field but also a pioneering expression of trend narratives, where the two resonate harmoniously.
As the brand’s first nationwide offline store, One Fine Day Studio - Partners has orchestrated an artistic experiment on fashion retrospection in Chengdu COSMO. The 1980s, rich in experimental spirit, were a golden age for self-expression and rebellious culture. The theme of the first store, Run to the 1980s, is not merely a look back but also a tribute to the era’s spirit of freedom and liberation. More than just a retail space, it offers an immersive sensory journey through time. Every corner tells a nuanced story, as if stepping into a dream that transcends both past and future. The brand’s ethos is brought to life here: exploring oneself, breaking conventions, and embracing freedom.
At the entrance, visitors are greeted by Matt Hope, a British artist’s futuristic installation— the Escape Detector— inviting guests into this temporal voyage. Its shape resembles a futuristic probe or ecological creature, brimming with a blend of retro-industrial cybernetics and modern technology. The interplay of crystals and green light seems to explore an unknown future, blurring the lines between reality and illusion.
The Escape Detector aims to fuse classical and futuristic aesthetics into a new hybrid. Its shape echoes that of a futuristic probe or an organic species, packed with a retro-industrial cybernetic vibe in stark contrast to modern technology. The intertwining of crystals and green light appears to explore unknown realms, evoking images of utopian paradises, mysterious dreams, retro futures, cyberpunk worlds, or Gaia’s reality.
The Escape Detector is not only an art installation but also a physical manifestation of the brand’s core philosophy. In a fast-paced, pressure-filled era, every escape is a journey toward self-discovery and freedom. Through minimalist and retro designs, Escape to Chigangxi redefines the everyday wardrobe, creating a utopia for personal expression and rediscovery.
Time pauses at the end of the corridor. The buffer zone, designed to break the tunnel’s tight rhythm, serves as a lounge-like space where each stop is an opportunity for interaction between the visitor, the space, and the brand’s spirit.The fitting rooms are no longer mere functional spaces. Divided into four unique fashion narratives, they invite visitors into an intimate dialogue between themselves and the space.
Metal furniture and fragmented images transport you back to a past home. Changing outfits feels like navigating through a dream, allowing for undisturbed moments of solitude.
A vintage bathtub and mosaic tiles evoke a sense of mystery within this private space, shedding daily identities to rediscover the connection between self-awareness and fashion.
In this recreational room with an old-fashioned mahjong table, fashion and play merge, making even friends a part of the experience.
A photobooth in an independent space captures each visitor’s unique time-traveling memory, engaging in brief dialogues with fashion.
As visitors journey through this time-traveling narrative, walls feature typewriters spitting out phrases, ceramic sinks encased in metal frames, and cherry wood details populating the space. Soft, grass-like carpets line the path, guiding visitors to a final pause at the typewriter-filled wall.
Sheets of paper slowly spill from the typewriters, landing on the floor, emblazoned with glitch-like “Run” symbols. These chaotic words seem to convey the conflicting emotions of escape and pursuit: people constantly run toward the future, yet they forever glance back at the free and alluring 1980s.
A chic office infused with vintage romance stretches along the corridor, featuring archive walls covered in houndstooth fabric and brand-signature accessory details. Posters lined up in succession and burl wood shelves resembling office desks create a rhythmic pace, guiding visitors to immerse themselves in this journey through time and space.
From the futuristic Escape Detector at the entrance to the poetic conclusion at the typewriter wall, this immersive experience becomes a platform for the brand’s narrative about time, space, and self-expression. For each visitor, it leaves behind a personalized “escape moment.” Beginning with a tribute to the 1980s, the journey races toward the boundless possibilities of future fashion.
Carpet, Cherrywood, Burl Wood, Artistic Coatings
One Fine Day Studio - Partners
Jiacheng Su, Weili Zhang, Rulin Fang, Guangwei Liu
今朝风日好的联合创始人兼空间设计总监,倡导设计的差异化,從品牌中挖掘个性基因,为客戶解決传播的个性化和系统化问题。关注空间的叙事和细节的处理,用多元的设计语言构建独特的空间表达。曾荣获多个国际设计奖项(Architizer A Award、意大利A’ Design Award、IDA、Muse Design Award等)。
As the co-founder and space design director of One Fine Day Studio - Partners, Junpeng Li advocates for design differentiation, extracting the unique DNA of brands, addressing clients needs for personalization and systematization of communication, and focusing on spatial narratives, intricate details, and diverse design languages. Junpeng Li has been recognized by multiple prestigious international design awards, including the Architizer A Award, Italian A Design Award, IDA, Muse Design Award, and several others.
2021年创立of gaaarden家具集合店,甄选国内外知名家具品牌和艺术家作品,在美学、品质、理念与灵感的平衡中,建立一套生态的美学系统。
In 2021, Li founded “of gaaarden”, a furniture collection store that selects renowned furniture brands and artists’ works from both domestic and international sources. With a balance of aesthetics, quality, philosophy, and inspiration, he aims to create an ecological aesthetic system.
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