“穿着即是你的自由”

GEMMA·玥玥

是一家坐落于有“小香港”之称的重庆市万州区设计师集成店，其物业位于江南新区核心商业圈长江之星的临街店铺，纯粹自然，温柔可触，展示当下都市女性及主理人对衣品的追求。

GEMMA Yueyue is a designer integrated store located in Wanzhou District, Chongqing, known as Little Hong Kong. Its property is located in the street facing store of Changjiang Star in the core commercial circle of Jiangnan New Area. It is pure and natural, gentle and touchable, showcasing the pursuit of fashion by urban women and managers today.

第一次与主理人GEMMA沟通，便达成了此次项目设计目的。了解到引入的设计师集合品牌，找到并理解空间想要表达的态度，由此决定了设计语言的走向。基于周边门店大多数是餐饮门店，便用最简单的材质及形式去与周围店铺形成差异,凸显视觉的最大化，从而被看见，提高消费者吸引力和记忆点。

The first communication with manager Gemma, then achieved the project design objectives. To understand the introduction of the designer set brand, to find and understand the attitude that the space wants to express, which determines the direction of the design language. Based on most of the surrounding stores are catering stores, they use the simplest material and form to form a difference with the surrounding shops, highlight the visual maximization, so as to be seen, improve consumer appeal and memory points.

从容友善

Easy and friendly

门头形式则与店名融为一体，用乳胶漆点涂形式，达到做旧效果，让材质不拘泥一种表现形式，呈现出丰富的质感与细腻的层次。斯卡帕的表现手法，多个矩形叠加的形式创造富有变化感的体块关系，让其整个平面在细节上更加跳跃、富有层次感。

The image of the door is painted with latex paint dots to achieve a distressed effect, allowing the material to not be confined to a single form of expression, presenting a rich texture and delicate layers. Scapas technique of expression creates a dynamic block relationship by stacking multiple rectangles, making the entire plane more jumping and layered in details.

亦如GEMMA主理人希望顾客在和服装的相处中能够尊崇内心，“大胆尝试不受拘束的自在穿搭，取悦自己，享受生活”。内退的入口形式，可以驻足停留的休憩卡座，宝格丽岩板在空间的局部穿插，共同营造了具有结构美学与秩序的前厅，承担着能够停驻的功能。循序渐进的动线梳理，让顾客简单放松的去寻找适合自己那份独特。

Just as Gemma wants customers to be respectful of their hearts when it comes to clothes, Be bold and try to dress freely, please yourself and enjoy life. The entrance forms in the back, can stop the rest of the lounge, Bulgari rock plate in the space of local interspersed together to create a structural aesthetics and order of the front hall, bear the function of being able to stop. Step by step to comb the dynamic line, so that customers simply relax to find their share of unique.

空间可以重构，材质可以单一，但功能关系却一样也不能少。于是，在空间布局上，利用层高因素，让其空间划分二层，满足其更好的空间使命，也关乎空间美感，也关乎功能、陈列等诉求。接近4米的超长柜台兼容饰品展示与收银功能，顾客可以在一览无遗饰品的同时还能选到至爱，从而提升了小空间中的实际使用功能。更加开放的姿态，去接纳空间与人的亲密感，与其更高效。

Nearly 4 meters of ultra-long counters compatible with the display of jewelry and cashier function, customers can be in a glance at the jewelry can also choose favorite.The space can be reconfigured, the material can be single. But the functional relationship can not be less, so, in the spatial layout, the use of high-level factors, so that its space divided into two levels, to meet its better spatial mission, but also related to the aesthetic sense of space, it is also about function, display, etc. . The display of the space and the cash register into one, thus enhancing the small space in the actual use of functions. A more open attitude, to accept the intimacy of space and people, rather than more efficient.

让时光慢一些，让自己美一些，在这个空间，一切都是特别的轻盈，让人行走过程中只感受到空间、衣物以及自身。处处小心思，也是主理人对空间的整体理解，拆散重组，寻找另一种美感。

Let time slow down and make yourself more beautiful. In this space, everything is particularly light, allowing people to only feel the space, clothing, and themselves while walking. Careful thinking everywhere is also the overall understanding of space by the organizer, breaking it down and reassembling it, seeking another kind of beauty.

“时尚不仅关乎衣着，它漂浮在空中，

蔓延在街道。时尚关乎创意、生活方式和当下。”

“Fashion is not just about clothes, its about the air, its about the streets,

its about cr

eativity, its about lifestyle.”

——可可 ·香奈儿（Coco Chanel）

在这小小的空间场域里，我们希望它既是舒适的，也是美好的，更是可以停留一天的小天地。

In this small space, we hope that it is both comfortable and beautiful, but also stay in a small world.

FLOOR PLAN

BLAST CHART /

爆炸图

ANALYSIS DIAGRAM / 分析图

INFO

项目名称：重庆万州区长江之星GEMMA买手店

设计机构：花椒创意

项目主创：陈骆福

参与设计：张燕

项目地址：重庆万州

项目摄影：亦禅摄影

AGENCY FOUNDER

陈骆

花椒创意 创始人 / 设计总监

花椒创意团队

PEPPER CREATIVE TEAM

花椒创意 STUDIO

是一家90后组成的年轻创意设计机构, 立足重庆 / 重庆万州。年轻，有趣，且不受限是我们的标签。我们希望以实际使用需求为导向的设计思考，解决最真实的诉求关系，突破每个项目的可能性，创作更加实用有趣的作品。