中式文化延伸到餐饮界与设计界，就带来了中餐厅设计的出现。一家代表了中式文化的餐厅，只有注入了更多的中式文化元素，空间才会有更多的生命力，才会更好的吸引人们的目光。

The extension of Chinese culture to the restaurant and design world has brought about the emergence of Chinese restaurant design. A restaurant that represents Chinese culture will only be more alive and better able to attract peoples attention if the space is infused with more Chinese cultural elements.

项目主题 | Project Background

以“湘”为核心
Xiang as the core

该项目是一家湘菜馆，湘菜，又叫湖南菜，是中国历史悠久的汉族八大菜系之一，早在汉朝就已经形成菜系，以湘江流域、洞庭湖区和湘西山区，三种地方风味为主。

该项目主题是以“湘”为核心，取谐音的特色，湘菜的特色在于口味，在五觉中是视觉、味觉为主，通过“湘”来打造另外一个维度的感受。

The project is a Hunan restaurant, also known as Hunan cuisine, which is one of the eight major Chinese cuisines with a long history, having been formed as early as the Han Dynasty.

The theme of this project is Xiang as the core, taking the harmonious characteristics, the characteristics of Hunan cuisine is the taste, in the five senses is the visual, taste is the main, through Xiang to create another dimension of feeling.

品牌空间 | Brand Space

红色萦绕在空间中，调动美味联想
The red colour lingers in the space, mobilizing delicious associations

色调上采用了黑、红、灰作为空间视觉基调，结合品牌VI定制广告视觉内容，提升空间观感丰富度并达到品牌商业推广的目的。空间选用“辣红”为场景记忆符号，在空间中反复出现，加强用餐记忆点。高明度的红色萦绕在空间中，调动美味联想。

LOGO设计上放弃了原来不规则的手绘字体，中文“有湘气”设计结合了隶书和榜书的书法笔触，字形结构笔画都以“榜书”为基本结构，笔画中增加中国毛笔气韵，品牌字体厚重、沉稳，整体识别度更加清晰明确。

The colour palette is black, red and grey as the visual tone of the space, combined with the brand VI customised advertising visual content to enhance the richness of the space and achieve the purpose of brand business promotion. The space uses hot red as the scene memory symbol, which appears repeatedly in the space to strengthen the dining memory. The high brightness of the red colour lingers in the space, mobilising delicious associations.

The design of the LOGO has abandoned the original irregular hand-painted font, and the Chinese You Xiang Qi design combines the calligraphic strokes of the official script and the Pungshu script, The branding is heavy and stable, and the overall identity is clearer and more unambiguous.