空间的一半依赖于设计

另一半则源自于存在与精神

“Half of space depends on design the other half is derived from presence and spirit.”

——安藤忠雄（Tadao Ando）

这家商店的概念是基于天然的单色材料，这些材料相互补充，是品牌大胆个性的原因。灵感之一是混凝土墙，我们清除了油漆，展示了混凝土和建筑结构的美感。市场上缺乏大量熟悉的装修材料，成为我们面临的挑战。使用非饰面涂料并展示建筑材料“性质”的最初想法是有道理的。

The concept of this store is based on natural monochrome materials. These materials are supplemented with each other, which is the reason for the brands bold personality. One of the inspiration is the concrete wall. We clear the paint and show the beauty of concrete and building structure. The lack of familiar decoration materials on the market has become the challenge we face. The initial idea of using non -decorative coatings and displaying the nature of architectural materials makes sense.

▲轴

测图 | AXIAL DIAGRAM

商店的概念基于天然的单色材料，这些材料相互补充，并与品牌的大胆特征保持一致。灵感之一是混凝土墙，我们清除了油漆，展示了混凝土和建筑结构的美感。市场上缺乏大量熟悉的装修材料，成为我们面临的挑战。使用非面漆并展示建筑材料“本质”的最初想法是有道理的。

The concept of the store is based on natural monochrome materials. These materials complement each other and remain consistent with the bold characteristics of the brand. One of the inspiration is the concrete wall. We clear the paint and show the beauty of concrete and building structure. The lack of familiar decoration materials on the market has become the challenge we face. The initial idea of using non -surface paint and displaying the essence of architectural materials makes sense.

数字可能性 |

DIGITAL POSSIBILITY

我们为品牌创造了一个可持续发展的基础，强调品牌的服装和独特的视觉内容。结果是由于数字机会而揭示了内部，所以我们在整个房间的宽度上都有一个 8 米的屏幕，用于主厅和展示空间。支架上的电视面板和收银台后面的投影仪可以播放新系列的 3D 图形和视频。

We have created a foundation for sustainable development for the brand, emphasizing the brands clothing and unique visual content. As a result, the interior is revealed because of digital opportunities, so we have a 8 -meter screen on the width of the entire room for the main hall and display space. The TV panel and the projector behind the cash register can play the new series of 3D graphics and videos.

我们为品牌创造了一个可持续发展的基础，重点是服装和独特的品牌视觉内容。由于数字机会，结果显示了内部 - 所以我们在整个房间的宽度上安装了一个 8 米的屏幕，用于主厅和展示空间。支架上的电视面板和收银台后面的投影仪可以播放新系列的 3D 图形和视频。

We have created a foundation for sustainable development for the brand, emphasizing the brands clothing and unique visual content. As a result, the interior is revealed because of digital opportunities, so we have a 8 -meter screen on the width of the entire room for the main hall and display space. The TV panel and the projector behind the cash register can play the new series of 3D graphics and videos.

设备制作 |

EQUIPMENT PRODUCTION

所有设备和家具都是根据品牌的需求单独制作的。因此，例如，地板扶手具有可调节的高度：在冬季系列 (FW) 中，该品牌生产超长外套，而春夏 (SS) 系列的产品长度通常较短。大型多功能胶合板站可以执行各种任务：除了收银机和带配件的陈列柜外，它还可以轻松转换为 DJ 台或自助餐桌。

All equipment and furniture are made separately according to the needs of the brand. Therefore, for example, the floor handrail has a adjustable height: in the winter series (FW), the brand produces a long coat, and the length of the spring and summer (SS) series is usually shorter. Large -scale multi -functional plywood stations can perform various tasks: in addition to the display cabinet of cash registers and accessories, it can also be easily converted into DJ or buffet tables.

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所有设备和家具都是 根据品牌的需要单独制作的。因此，例如，地板扶手的高度可调节：在冬季系列 (FW) 中，该品牌生产超长外套，而春夏 (SS) 系列通常长度较短。大型多功能胶合板站可以执行各种任务：除了收银机和带配件的陈列柜外，它还可以轻松转换为 DJ 台或自助餐桌。

All equipment and furniture are made separately according to the needs of the brand. Therefore, for example, the height of the floor handrail is adjustable: In the winter series (FW), the brand produces a long coat, and the spring and summer (SS) series usually has a short length. Large -scale multi -functional plywood stations can perform various tasks: in addition to the display cabinet of the cash register and accessories, it can also be easily converted to DJ or buffet table.

关键项目 |

CRITICAL PROJECT

对于某些关键位置，已开发出与屏幕协同工作的重音栏杆，从而突出了该系列的主要模型。为了支撑墙壁的材料并在视觉上强化品牌的强大特征，我们为更衣室的扶手和坐垫凳浇筑了混凝土底座，并在上面添加了印记。

For some key positions, the stress railing of collaborative work with the screen has been developed, which highlights the main model of the series. In order to support the material of the wall and strengthen the strong brands visually strengthen the brand, we poured the concrete base for the armrest room armrests and cushion stools, and added mark on it.

对于某些关键位置，已开发出与屏幕协同工作的重音栏杆，从而突出了该系列的主要模型。为了支撑墙壁的材料并在视觉上强化品牌的强大特征，我们为更衣室的栏杆和坐垫浇筑了混凝土底座，并在上面添加了印记。

For some key positions, the stress railing of collaborative work with the screen has been developed, which highlights the main model of the series. In order to support the material of the wall and strengthen the strong brands visually strengthen the brand, we poured the concrete base for the railings and cushions of the locker room, and added marks on it.

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独一无二的艺术品 |

UNIQUE ARTWORK

如何将皮夹克变成重达 150 公斤的独特艺术品？内部的另一个不显眼的点缀是带有品牌夹克印记的混凝土面板的生产，这是 Yuliawave 品牌 DNA 中的关键产品。

How to turn the leather jacket into a unique artwork weighing 150 kg? Another inconspicuous embellishment inside is the production of concrete panels with brand jacket marks. This is the key product in the YuliaWave brand DNA.

如何将皮夹克变成重达 150 公斤的独特艺术品？内部的另一个不显眼的点缀是混凝土面板的生产，上面印有品牌夹克的印记，这是 Yuliawave 品牌 DNA 中的关键产品。

How to turn the leather jacket into a unique artwork weighing 150 kg? Another inconspicuous embellishment inside is the production of concrete panels with marks of brand jackets. This is the key product in the YuliaWave brand DNA.

FLOOR PLAN

INFO

项目名称：

YULIAWAVE STORE

项目地址

：俄罗斯 莫斯科

项目类型：服装空间设计

项目设计：

项目时间：2022

项目面积：106㎡

项目摄影：DANIEL ANNENKOV

AGENCY FOUNDER

ROMAN GULYAEV / MARIA TSAKHARIAS

/ 设计

Roman Gulyaev

建筑师和设计师。生于西伯利亚，现居莫斯科。毕业于建筑、设计与视觉艺术学院。

Maria Tsakharias

从事零售设计、艺术指导、橱窗展示设计、商店和室内设计、平面设计。在两个领域都有经验——时尚和美容。商业室内设计、建筑设计、橱窗设计。

图片版权 Copyright ：Gulyaev - Tsakharias