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项目类型 | 酒店空间 图片提供 | BDD布道设计 撰文 | 张轶青

这是颠覆人们对酒店认知与传说的设计!这是一个不为所有人叫好但是看过它之后，却让人有所思考的设计！

This is the design that overturns peoples perceptions about hotels! Its a design that doesnt scream for everyone but makes people some thoughts after seeing it!

或许我们在高楼林立的现代化都市中徘徊太久的缘故，时尚、美颜和过度的装扮已经充斥了我们的双眼，使我们“异化”为“精致”的动物，以致忘却了我们为何来到此地，目的是什么……

Perhaps we have wandered too long in the modern city of tall buildings, fashion, beauty and excessive dress have filled our eyes, making us "alienated" into "sophisticated" animals, so that we forget why we came here, what is the purpose ......

在我们的记忆中，“酒店”，是奢华的象征，是符合国际生活标准的价值取向，是为成功的“雅皮”阶层量身定制的社交场所。因此，城市酒店成为一种“过滤器”将社会“阶层化”。但是，很多酒店的投资者却仅仅将“酒店”看作一种资产型投资工具，忘却了它的社会属性，忘却了我们在扩大消费基数时，目光应该转向“亚消费”层次，尽管这个层次充满消费“迷雾”和“离散性”功能需求，但是，我们必须去满足。

In our memory, "hotel" is a symbol of luxury, a value proposition in line with international living standards, and a social venue tailored for the successful "yuppie" class. Thus, urban hotels have become a kind of "filter" to "stratify" society. However, many hotel investors only see "hotel" as an asset-based investment tool, forgetting its social attributes, forgetting that when we expand the consumer base, we should turn our attention to the "sub-consumer" level, although this level is full of consumption "fog" and "discrete" functional needs, but we must go to meet.

U2酒店的创始团队敏锐地捕捉到这一市场需求，他们用“极致性价比”的策略，在大学周边和市井气浓郁的街区，用“改造旧有物业 互联网AI”的方式，创造出一种新的酒店消费模式，满足了世俗阶层的旅愁和年轻人享有独特体验的“酒店”梦想。

The founding team of U2 Hotel keenly captured this market demand, and they used the strategy of "ultimate cost performance" to create a new hotel consumption model by "renovating old properties   Internet AI" in the neighborhoods around universities and city atmosphere, satisfying the travel worries of the secular class and the "hotel" dreams of young people to enjoy unique experiences.

因此，设计师在这样的酒店设计中，一切功能和主张都是显现的，而且极度主观，所有流行于世的美学和舒适的观念，都变得无效。而这样的“酒店”是否会被消费受众接受，取决于品牌方的社会视角、运营能力和设计师的创新表达。

As a result, all the functions and propositions of the designer in such a hotel design are visible and extremely subjective, and all the popular notions of aesthetics and comfort become ineffective. Whether such a "hotel" will be accepted by the consumer audience depends on the brands social perspective, operational capability and the designers innovative expression.

由于U2酒店的创始团队是由IT行业、酒店管理行业，设计行业以及传媒行业的资深人员构成，因此，在U2 HOTEL决定投资位于成都科华北路的“川大店”时，他们请到在时尚型精品酒店设计领域内卓有建树的BDD布道设计，定义并担纲设计这个酒店的形态。

Since the founding team of U2 Hotel is made up of veterans in the IT, hotel management, design and media industries, when U2 Hotel decided to invest in the "Chuanda Hotel" located on Kehua North Road in Chengdu, they hired a young designer, Liu Wanbin, who has made a name for himself in the field of fashionable boutique hotel design, to define and design the shape of the hotel.

对设计师来说，设计这样的酒店项目，是几乎紧贴地面的设计考验。因为他必须从酒店的经营现状和客流的需求进行设计策略的考量，以往的设计经验几乎是无效的。

For the designer, designing such a hotel project is a design test almost close to the ground. Because he must consider the design strategy from the current situation of the hotels operation and the needs of the guest flow, previous design experience is almost invalid.

设计师在“川大店”的设计中，放弃了用市场数据和技术反推空间形态的做法，大胆用当代艺术的方式，将视觉元素进行表现性的主观处理并延伸到空间饰面的低技化处理，因此我们看到，U2“川大店”从墙体、陈设到标志物，都处于一种粗糙、晃动、不安定的状态之中，呈现出一种孤寂、暗黑和野性的氛围，犹如电影处于一种未剪辑的“毛片”状态。

In the design of "Chuanda Hotel", the designer abandoned the practice of using market data and technology to infer the spatial form, and boldly used contemporary art to subjectively treat the visual elements expressively and extend them to the low-tech treatment of spatial finishes. Therefore, we can see that the U2 "Chuanda Hotel" is in a rough, shaky and unstable state from the walls, furnishings to the signage, presenting a lonely, dark and wild atmosphere, like a film in an uncut "gross" state.

在这样的手法主导下，生猛与冷硬并存成为酒店空间的状态，激发出属于生命本体生存的“荷尔蒙”气息。在这样的场景中，设计师将在生活边缘、却具有“饮食男女”的孤旅者置于真实、功能性的场景中，加之酒店本身置身于市井气浓郁的科华路，室外的喧嚣和室内的孤独形成对比，强化出客人住店的旅愁心境。

With this approach, the hotel space is dominated by the coexistence of fierceness and coldness, stimulating the "hormonal" atmosphere of life itself. In such a scene, the designer places the lonely travelers who are on the edge of life but are "diet for men and women" in a real and functional scene, and the hotel itself is located in the city atmosphere of Kehua Road, which contrasts the hustle and bustle of the outdoors and the loneliness of the indoors, and strengthens the travel sorrow of the guests.

设计师在设计上采用不惊扰原建筑的结构方式，利用U2“川大店”的基址是上世纪九十年代的“筒子楼”的特征，改造后的酒店尽量优化和暴露出原建构的直白和功能，使原建筑设施和天、地、墙的基层纳入酒店的表现性之中，结构，成为酒店特征的一部分。

The designer adopted a design approach that did not disturb the structure of the original building, and took advantage of the fact that the base site of the U2 "Chuanda Hotel" was a "silo" from the 1990s. The renovated hotel tries to optimize and expose the straightforwardness and functionality of the original construction, so that the original building facilities and the base of the sky, floor and walls are incorporated into the expressive nature of the hotel, the structure, and become part of the hotels character.

在这样的基础上，设计师用独特的房间布局、色彩、灯光与凹凸的墙体……形成空间的总体基调，使酒店弥漫在“粗粝”、未加修饰的氛围之中，形成个性化体验的酒店形象。

On this basis, the designer used unique room layouts, colors, lighting and concave and convex walls ...... to form the overall tone of the space, making the hotel diffuse in a "coarse", unadorned atmosphere, forming the image of a personalized experience hotel.

▲K2彩平及空间轴测图

U2在所有酒店中均强调：人的平等在于保持人格的私密特质。因此，他们利用“互联网”方法，在成都酒店行业发起了“无人惊扰”的酒店服务模式，在“川大店”，他们将这种基于AI时代的“无人惊扰”模式中进行“祛魅化”处理，让空间呈现出“荒寂”的意象，结合空间的“去精巧”特征，打破了通常酒店“取悦”消费者方式，创造出酒店经营的另一极。

U2 emphasizes in all its hotels that the equality of people lies in maintaining the privacy of personality. Therefore, using the "Internet" approach, they have launched the "no disturbance" hotel service model in the Chengdu hotel industry. In the "Chuanda Hotel", they "demystify" the "no one is disturbed" model based on the AI era, so that the space presents a "deserted" image, combined with the "de-refined" characteristics of the space, breaking the usual hotel The combination of the spaces "de-refinement" feature breaks the usual way of "pleasing" consumers in hotels and creates another pole of hotel management.

现在说U2“川大店”成功与否，为时尚早。但是，有一点是肯定的，它用“当代艺术”的方式，使现代酒店设计摆脱了越来越技巧化和精细化的巢窠，使“住酒店”拒绝成为一种标签和特权。消费群体变得多元且丰富。只不过由于投资的限制，酒店变得粗粝、颗粒感十足，粗粝的空成为现实制约下的一种“无可奈何”，但是，谁能保证这不会成为“反现实”的契机呢？如果能将这种“粗粝”变成一种有意味的选择，酒店设计可能有一种新的变化！

It is too early to say whether U2 "Chuanda Hotel" is a success or not. However, one thing is for sure, it uses "contemporary art" to make modern hotel design free from the nest of increasing skill and refinement, so that "staying in a hotel" refuses to become a label and privilege. Consumer groups have become diverse and rich. Only due to investment restrictions, the hotel has become coarse, full of grain, coarse empty become a "helpless" under the constraints of reality, but who can guarantee that this will not become "anti-reality" opportunity? If you can turn this "coarse" into a meaningful choice, hotel design may have a new change!

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