新作 丨 650㎡餐厅设计:精琢国风,为商业续航 浆果设计研究所

2022-07-14 23:21
 
是珍馐美馔背后的赏心乐事。
便是浆果设计赋能茉里·璞玉的核心逻辑
—— 赋予品牌运营以长久续航力。
As an ideal restaurant,
It provides comfortable dining environment,
Revitalize the scene and
happiness with classic design,
The core design of this project,
Energizing persistent vitality to the space.

                            
茉里·璞玉,选址于人潮如织的沈阳万象城,其设计由“让商业空间更鲜活”的浆果设计执笔。空间场景的灵感源泉,始于设计师对茉里·璞玉的精准定位。浆果设计以国风宴饮、游园叙事、觥筹交错的画面为蓝本,描绘一个个东方特有的唯美场景。“国风正当潮,我们希望空间场景重现古之礼乐、今之圆满,让人在时空感知的节奏变幻中,雅宴宾客,尽得自在。”设计师如是道。
Situated in the busy and bustling Mix in Shenyang, the design of this project is taken by Jingle Design. The inspiration of the designers started from the target positioning of the space’s feature. Based on the traditional Chinese culture, the designers create unique classic scenes with classic oriental culture. “The classic Chinese elements are popular and fashionable, we intend to reappear the traditional culture with modern style, enabling the guests to enjoy themselves in this space.” said the designers.

                            

                            
献酬交错,礼仪卒度,笑语卒获。古时的“宴礼”,讲究一来一回的规整,饱含着主人对客人的款款情意,在礼乐范式之中宾主尽欢,乐得惬意。餐厅入口处,设计师将一以贯之的文雅态度,呈露于回环弯折的游园动线,是在场记忆的传统重塑。
Following appropriate manner, drinking and laughing become suitable at gathering. The manner in ancient time means tender affection of host to guests, rather than rigid dogmatic rules. At the entrance of the restaurant, the designers continue the persistent grace to the winding routine, which reshaped the classic style.
入口处营造的“曲径通幽”之感,表达了大宅深巷的私密,亦是动静之间的缓冲。
As partition between exterior and interior, winding path at the entrance demonstrates the privacy of mansion and alley.

                            

                            

                            
浆果设计一向不附庸潮流、不趋同风格、不套用模板,差异化这件事在茉里·璞玉一案尤为突出。深红色的视觉基调,烘托出墙面描金的府邸之景,将宾客带入“宇内清歌伴琼浆”的专属意境中。“我们为璞玉实现的独特空间情境,在人们的脑海中留下个性化的记忆,让生活更鲜活。”
Go beyond the trend with different style and design, the designers accentuate the unique in this project. Dark red wall presents the splendor and luxury of the space, enabling guests indulging in their gathering with relax mood. “We empower distinctive design to each project with unique features, leaving guests impressive memory while following commercial procedures.” said the designers.

                            

                            

                            

                            

                            

                            

                            
恢弘古意的藤编、温润皎洁的水晶、斑驳稀疏的光影,辅以官绿色之浓韵,邀请宾客开启一席穿越古今的游园之宴。空间中的水晶、琉璃、玉石等材质,光泽隐隐流溢,推移时光动态,映照内敛含蓄的诗意之相,永恒流转。
Ancient rattan, clear crystal, scattered light shadow and dark green elements form a feast connecting the past and present. The clear crystal, colored glaze, pure jade and other materials demonstrate the reserved and eternal poetic atmosphere.

                            

                            

                            

                            

                            
设计师巧用自然之光影,通过交错的布局营造内厅的多重视觉层次,兼顾整体坪效的同时,界分出人与人恰到好处的社交距离,保证了私密的用餐体验,让宾客如入府邸庭院之境,东方美学概念隐隐若现。
The complex layout of the inner hall can create multiple visual experience through light shadow. Therefore, the guests can enjoy their time within suitable social distance. While ensuring experience, the restaurant is full of reserved and rich oriental aesthetic.

                            

                            
行进之间,步移景异,当国风浪潮遇上复古经典,厚重而隽永的气质氤氲其中,文化与艺术被重新赋予意义。过渡至内厅,东方美学之下的内敛奢华,尽显无余。
Each area is equipped with different items. The traditional Chinese culture and vintage empower new meaning to culture and art. Reserved and luxurious oriental aesthetic fills the inner hall.

                            

                            
空间内灯饰展现皆以水晶诠释,光华层叠而通透半掩,东方特有的静谧之美于罅隙里流露,正如晚唐名将高骈笔下“水晶帘动微风起,满架蔷薇一院香”的悠悠意境。
The lights in the space are made of crystal, a nod to the tranquil and authentic oriental beauty. Just as the Gao Pian (a general in Tang dynasty) said: Crystal curtain sways with breeze, roses wafting aroma in the yard.

                            

                            
清秀典雅,悠美大气,独立包厢的设计将人情往来聚拢一隅,让生活趣味弥散一室,场景里荡漾着静宁的韵律感。宾朋宴饮,热闹欢聚,来者又可窃窃低语,或是自守一片天地,享用窗外风景,游此间、品美食、享愉悦。
Elegant and humane room demonstrates gorgeous and splendid sense, providing private space for guests. Guests can enjoy their personal time, tasting dainty food while appreciating the landscape through the window.

                            

                            

                            
独立包厢情境升级,摹刻中国传统文化的雅之境界,一幅世家大族“钟鼓馔玉”的画卷缓缓铺开。园林之侧另有私密空间,似亭似榭,咫尺之内再造乾坤。镜像折叠的幕墙将室外景色引入眼帘,人们的感官情绪被充分调动,深度体验宁静雅致之中“蝉燥林愈静”的意境。
The design of single dining room follows the elegant and grace traditional Chinese culture. Every space is of different design. Besides the garden, there is a pavilion-like private space with distinctive design. The transparent glass allows guests appreciate the landscape, invoking guests’ emotion in the space. Therefore, guests can deeply immerse themselves in the tranquil and quiet space.

                            

                            
《韩非子·和氏》中有言:“王乃使玉人理其璞,而得宝焉。”料理食材、经营餐厅亦如是,定位商业、精雕场景与细琢体验环环相扣。茉里·璞玉以国风面貌惊喜亮相,是浆果设计为商业续航的又一力作。设计师结合品牌的内核精神与空间的运营逻辑,让商业空间在坪效之内愈发鲜活,在觥筹交错之间流淌诗意。游园赴宴之乐,体验国风之惬,品鉴美食之悦,在“钟鼓馔玉”之画卷里历久弥新。
Just as Han Fei (a philosopher in Warring States period) wrote in his work: After polishing, rough stone can become precious jade. So is cooking. The commercial, landscape and experience interweave with each other. With core spirit and operation strength, Jingle Design revitalizes the liveness of the space. Therefore, drinking and dining can be full of poetic atmosphere. Adhering to the traditional manner and culture, Jingle Design reappears the happy feast in the ancient time, presenting a splendid and grand picture.

                            
项目 NAME|茉里·璞玉
地址 LOCATION|中国·沈阳
面积 AREA|650㎡
时间 DATE|2021年11月
设计 FIRM|Jingle Design 浆果设计研究所
主创 DESIGNER|周博、蔡雨洋
团队 TEAM|曹娜、朱原逸、解仪龙、宋柳彤
装置艺术 INSTALLATION|WWAT艺术工作室 王品添
摄影 PHOTOGRAHPY|图派视觉
视频 VIDEO | 叁斧半影视
材料 MATERIALS|大理石、木饰面、高光漆、壁布、树脂、艺术装置

                            
浆果 Jingle Design 寓意澎湃鲜活的果实。
Jingle Signifies A Surging and Vibrant Fruit.
浆果设计研究所由周博和蔡雨洋两位先锋设计师创立于2016年,于上海、沈阳分别设有公司,团队致力于“用商业逻辑成就空间美学价值;为美好体验持续创造无限惊喜”。提供从商业定位与规划、空间设计、软装陈设、装置艺术的全局观专业服务,为商业品牌打造持久续航力。
Jingle Design Institute was founded in 2016 by two pioneering designers, Zhou Bo and Cai Yuyang, with offices in Shanghai and Shenyang respectively. The team is committed to  achieving spatial aesthetics with business logic; creating amazing experiences continuously. Jingle Design provides holistic professional services, from business positioning and planning, space design to soft furnishings and installation art, which help to create sustainable value for commercial brands.
秉持“让商业空间更鲜活”的品牌理念,浆果设计持续探索商业空间与交互体验中的无限可能。作为空间体验的导演与生活方式的意见领袖,浆果团队不断推翻昨天的自己,呈现更具前沿思考的设计。作品涵盖精品酒店、度假温泉、餐饮零售空间、美业会所与展厅设计等多元商业领域,让空间体验者沉浸于美学与体验并呈的感官互动之中。
With the brand concept of making commercial spaces vibrant, Jingle Design constantly explores the possibilities in commercial spaces and interactive experiences. As directors of spatial experiences and lifestyle opinion leaders, the Jingle team overturns the past to present more cutting-edge design. Their work covers diverse commercial spaces, including boutique hotels, resort spas, food and beverage retail spaces, beauty clubs and showroom designs, which allow the space to be both aesthetically and experientially satisfying.

                            
  

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