Norm Architects /

Jonas Bjerre Poulsen

Norm Architects工作的精髓是在富裕与克制之间，

秩序与复杂性之间取得平衡。

MEI JI FILE Norm Architects \ 治愈性的极简美学 丹麦 . 哥本哈根

TRANQUILITY / WARMTH / MINIMALIST

AESTHETICS / DENMARK

Jonas Bjerre Poulsen受到毕加索，马蒂斯和布朗库西等伟大的现代主义画家和雕塑家的艺术工作室的启发，在哥本哈根创建了一个珠宝陈列室。这家旗舰店位于该市老城区的Ny Østergade，隶属于珠宝品牌Dulong，将质朴、艺术制作和作品展示融合在一起，营造出一种温馨、个性化和创造性的氛围。在珠宝品牌现有的永恒和专属的设计标识的基础上，室内概念演变为对这一概念的诠释，成为一个宁静、柔软和欢迎的空间

Norm Architects

DESIGN DESCRIPTION

随着时间的流逝，使用纯正天然材料制成的精美颜料会产生一种有机温暖感，与客户的品牌体验有关。精心设计的珠宝，体现出高品质的工艺，精心选择的饰面和优雅女性化的平衡色调调色板进一步体现了这一点。金色木地板，象牙色的墙面，蜂蜜色调的钙华，焦糖绒面革和亚麻窗帘营造出柔软舒适的空间。

Over time, exquisite pigments made of pure natural materials will produce a sense of organic warmth, which is related to the customer’s brand experience. The well-designed jewellery reflects high-quality craftsmanship, and the carefully selected finishes and the elegant and feminine balanced palette of tones further reflect this. Golden wooden floors, ivory walls, honey-toned travertine, caramel suede and linen curtains create a soft and comfortable space.

相比之下，胡桃木设计的抛光黄铜，玻璃和定制家具的深色精致细节自然会补充柔软的材料。在商店的整个后墙上，都有一个柱廊，柱廊的灵感来自哥本哈根的新古典主义建筑。它们之间的利基关系的重复创造了私密的空间，讲台上展示着单独的珠宝，精美的艺术品站在纯石灰华上。

In contrast, the polished brass of walnut design, the dark delicate details of glass and custom furniture will naturally complement the soft materials. On the entire back wall of the store, there is a colonnade, which is inspired by the neoclassical architecture of Copenhagen. The repetition of the niche relationship between them creates a private space, with individual jewelry displayed on the podium, and exquisite artworks standing on pure travertine.

尝试珠宝时，可以进入商店的更多私人区域，这使您有机会完全沉浸在体验中，并发挥创造力。牢记可持续和触觉的设计方法，我们保留了旧的橡木镶木地板，并在墙壁和天花板上铺有英国Clayworks公司生产的真正粘土表面，从而创造了美丽而原始的基础。

When trying jewelry, you can enter more private areas of the store, which gives you the opportunity to fully immerse yourself in the experience and be creative. Keeping in mind the sustainable and tactile design method, we kept the old oak parquet and paved the walls and ceiling with real clay surfaces produced by the British company Clayworks, thus creating a beautiful and original foundation.

柜台，餐具柜，茶几，讲台和艺术品收藏都是专门为商店设计的，使珠宝可以与其他手工制作的件和量身定制的设计相融合。商店的简单，开放空间仅被一些现有的铸铁柱打破，从而在其中营造出一种豪华和宁静的感觉。一个混合的空间，将家常，温暖和相关的感觉与珠宝和艺术品融合在一起，游客可以期待不断变化的展览和社交活动。

Counters, sideboards, coffee tables, podiums and art collections are all specially designed for the store, so that jewelry can be integrated with other hand-made pieces and tailor-made designs. The simple, open space of the store is only broken by some existing cast iron columns, thus creating a sense of luxury and tranquility in it. A mixed space that blends homely, warm and related feelings with jewelry and artworks, visitors can look forward to ever-changing exhibitions and social events.

茶几，讲台和艺术品收藏都是专门为商店设计的，可以使珠宝与其他手工作品和量身定制的设计相融合。商店的简单，开放空间仅被一些现有的铸铁柱打破，从而在其中营造出一种豪华和宁静的感觉。一个混合的空间，将家常，温暖和相关的感觉与珠宝和艺术品融合在一起，游客可以期待不断变化的展览和社交活动。

Coffee tables, podiums and art collections are all specially designed for the store, allowing jewelry to blend with other handmade works and tailor-made designs. The simple, open space of the store is only broken by some existing cast iron columns, thus creating a sense of luxury and tranquility in it. A mixed space that blends homely, warm and related feelings with jewelry and artworks, visitors can look forward to ever-changing exhibitions and social events.

ABOUT THE WORK

- Name | 项目名称 -

Dulong Jewelry Store

-Project Name | 项目地点 -
丹麦 . 哥本哈根

- Chief Architect | 首席建筑师 -

Jonas Bjerre-Poulsen

- Designer| 设计师 -

Signe Hytte

- Project time|项目时间 -
2020年

- Photogr aphy |摄影 -

Jonas Bjerre-Poulsen

Norm Architects成立于2008年。我们在工业设计，住宅建筑，商业室内设计，摄影和艺术指导领域工作。

Norm Architects was established in 2008. We work in the fields of industrial design, residential architecture, commercial interior design, photography and art direction.

就像人类的福祉一样，Norm Architects工作的精髓在于丰富与约束，秩序与复杂之间的平衡。无论是建筑，室内设计，设计还是创意方向，每个项目都具有相同的内在品质：具有更大创意的简单性。我们的项目以身心为导向，而不是趋势或技术为导向，探索的想法不仅美观，而且感觉良好：建筑变得周到，极简主义变得柔和，视觉物质呈现出触觉特质。我们的工作敏锐而清晰，并默契地散发出我们对质量，细节和耐用性的关注。

Just like human welfare, the essence of Norm Architects work lies in the balance between richness and restraint, order and complexity. Whether it is architecture, interior design, design or creative direction, every project has the same intrinsic quality: simplicity with greater creativity. Our projects are oriented physically and mentally, rather than trends or technology. The ideas explored are not only beautiful, but also feel good: the architecture becomes thoughtful, minimalism becomes soft, and the visual material presents tactile qualities. Our work is keen and clear, and tacitly exudes our attention to quality, detail and durability.

位于丹麦哥本哈根最古老的街道之一，我们尊重我们的背景，并以斯堪的纳维亚永恒的美学，天然材料和秉承现代主义的克制与精致设计为基础。通过探索无论个人喜好如何都能增强人类感官的东西，我们的项目将空间，物体，想法和图像还原为最简单的形式。我们的专长在于在没有其他可增加或不足的地方找到平衡。

Located in one of the oldest streets in Copenhagen, Denmark, we respect our background and are based on Scandinavian timeless aesthetics, natural materials, and modernist restraint and exquisite design. By exploring things that can enhance human senses regardless of personal preference, our project restores spaces, objects, ideas and images to their simplest forms. Our expertise lies in finding a balance where there is no other place to increase or lack.

内容策划 / Presented

策划 Producer ：Mei Ji File

撰文 Writer：Long 排版 Editor：W/fei

图片版权 Copyright ：Norm Architects