Johannesburg-based design studio Lemon opens a new showroom Cape Town’s Seapoint district

Multidisciplinary design studio Lemon has expanded its Johannesburg-based business to open a new showroom in Cape Town’s coastal Seapoint district. The fresh space reflects the brand’s evolution – it originated with wallpaper and prints, and now offers furniture and art.

多学科设计工作室莱蒙扩大了其在约翰内斯堡的业务，在开普敦海岸的Seapoint区开设了一个新的展厅。新鲜的空间反映了品牌的演变-它起源于壁纸和版画，现在提供家具和艺术。

Lemon is the brainchild of brothers Kevin and Ricky Frankental, who launched the product and graphic design studio in 2007. This new Cape Town space provides a centralised drawing board for Lemon’s design processes, and is a coastal creative hub for the company. The pair were drawn to a slower, residential spot in the bustling district for their vision. ‘The idea was to design somewhere that people would come to purposefully, rather than as a result of merely passing by,’ the team explain.

柠檬是凯文和里奇弗兰肯兄弟的创意，他们在2007年推出了产品和平面设计工作室。这个新的开普敦空间为柠檬的设计过程提供了一个集中的绘图板，并且是该公司的沿海创意中心。这对夫妇被吸引到繁华地区的一个较慢的居住地点，因为他们的视力。研究小组解释说，这个想法是为了让人们有目的地设计，而不是仅仅是路过的结果。

‘Since we started Lemon over a decade ago, who we are and what we do has evolved and grown,’ says Kevin Frankental. ‘Despite having been in business for some years, in many ways we feel we’re just getting started.’ Among the in-house designs including the Vondel marble coffee table and timber Winston sideboard, Lemon also distributes Danish brands -Tradition and Menu. Lemon’s edit comprises earthy tones, graphic prints and eclectic surfaces which echo the team’s broad skillset and experimentation – the studio has a unique make up of illustrators, artists, photographers and designers.

凯文·弗兰肯特尔说：“自从我们十多年前创立柠檬以来，我们是谁，我们做什么已经进化和成长了。”“Despite已经做了几年生意了，在很多方面，我们都觉得我们才刚刚起步。”在包括温德尔大理石咖啡桌和木材温斯顿餐具柜在内的室内设计中，柠檬还经销丹麦品牌。

‘Being able to offer a full spectrum of products means that we can contribute to creating whole environments that speak to living and working well,’ explains Frankental. ‘By displaying our designs this way, people can imagine living with and around them – they can envision how they’d fit into their lives.’ §

“能够提供全方位的产品意味着我们可以为创造一个有利于生活和工作良好的整体环境做出贡献，”弗兰克解释道。“通过这样展示我们的设计，人们可以想象和他们生活在一起和周围的人-他们可以想象他们将如何融入他们的生活。”