架构师提供的文本描述。继HWKN为PS 1获奖的温迪之后，这家纽约公司在SoHo为一家皮肤科级护肤品和营养产品公司MenScience设计了一家旗舰店。HWKN利用这个机会为公司打上了品牌，并为未来的零售地点定下了基调，其内部美学包括在本地来源的可循环利用的木板背景下设置的黑色钢材产品展示。

Text description provided by the architects. In the wake of HWKN's awarding winning WENDY for PS 1,  the New York firm has designed a flagship store in SoHo for MenScience, a dermatological-grade skincare and nutritional products company.   Taking advantage of the opportunity to physically brand the company and set the tone for future retail locations, HWKN's interior aesthetic includes a black steel product display set within a locally-sourced, recycled wood plank backdrop.

新店的两个店面之间有一个产品走廊，吸引路人被设计的物质性和模块化规律所吸引，这种设计旨在突出产品的摆放。

The new store features a hallway of products between two storefronts of the space, inviting passersby to be enticed by the materiality and modular regularity of the design that seeks to highlight the placement of the products.

库什纳解释说：“这个设计是从内部和外部来解读的。它是一个周边方案，用类似的材料处理地板、墙壁和天花板，在两条街道之间的空间里，创造出一条产品隧道-门科学体验(MenScience Experience)。”

"The design is meant to be read from the inside as well as from the outside. It is a perimeter scheme that treats the floor, walls and ceilings with a similar material to create a tunnel of product, a MenScience experience, in the space that spans between two streets," explained Kushner.

MenScience的创始人Federico Sanchez解释说，该商店还打算教育潜在的顾客，“虽然MenScience产品是纽约和世界各地一些最负盛名的零售商，但我们认为真正重要的是创造一个让顾客完全沉浸在这个品牌中的空间。这是一个男人可以来了解这些产品的地方，亲身体验这些产品，并在护肤、美容和营养补充剂方面获得专家的建议。“

The store also intends to educate potential customers, explained MenScience Founder, Federico Sanchez, “While MenScience products are offered as some of the most prestigious retailers inNew Yorkand around the world, we felt it was really important to create a space where customers could fully immerse themselves in the brand. This is a place where men can come learn about the products, try them first hand and get expert advice on skincare, grooming and nutritional supplements.”

“商店的设计打破了顾客和产品之间的障碍，并邀请人们对MenScience产品进行测试和探索，”Hollwich补充说。

"The store design breaks down the barrier between customer and product and invites people to test and explore the MenScience products," added Hollwich.

旗舰店每日开放时间为上午11时至晚上8时，地点是拉斐特街329号。

The flagship store is open daily from 11am till 8pm at 329 Lafayette Street.