架构师提供的文本描述。在设计这个项目之前，我们访问并分析了其他类似的空间，试图找出一些可以纠正的错误。我们发现提交的一个基本错误是这些服务中的大多数只有一种类型的空间。这种设计态度忽视了人们白天心情的变化，即使他独自一人走到那里，或者和朋友一起走，也需要一个地方读书，或者只是想社交。

Text description provided by the architects. Before designing this project we´ve visited and analyzed other similar spaces trying to find some errors that could be corrected. We found out that a basic error being committed was that most of these services only had one type of space. This design attitude ignored the variation of mood one fells during the day, or even if he walks there alone or with friends, needs a place to read a book or just wants to socialize.

 © João Morgado

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因此，为了弥补这个缺陷，我们创造了三种不同的环境，这样消费者就可以选择更适合他或她情绪的空间，而不必去适应一个令人印象深刻的环境。这样，我们提供了一个更加突出的地方，从而扩大了三倍的商业潜力。

So, to bridge this flaw, we created three different environments so that the costumer can select the space that fits better to his or her mood, rather than have to adapt itself to an imposing environment. This way we provide a more emphatic place and consequently amplify three times the commercial potential.

 © João Morgado

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但在他进来之前，顾客并不是其中之一。我们怎么能把他弄进去？

But a customer isn´t one till he gets in. How could we get him inside?

 © João Morgado

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在大都市的生活方式中，每天的人们都要处理数百万的输入，比如广告牌、标志、人、汽车等等。大脑处理这些过度信息的方式是将大部分信息发送到无意识的头脑中，从过多的信息中释放出意识。当你移动城市时，大脑会捕捉到周围的信息，并收集所有类似的输入，从而创造出一种心理“情景”，根据无意识思维的可预见性，将意识释放给他在该场景之外所经历的所有可变输入。这是我们从大草原时代继承下来的一个幸存的系统，例如，如果一个捕食者在树木之间移动，我们不需要有意识地捕捉周围的每一点信息，人们就可以感知到这个运动，并做出反应来保护自己的生命。

In a metropolitan style of life, everyday people deal with millions of inputs, like Billboards, Signs, People, Cars.etc..The way the brain deals with this excessive information is to send most of it to the unconscious mind, releasing the conscious from the excessive information. As one moves throw the city the brain captures the information around and gathers all the similar inputs creating a mental “scenario” that, based on predictability is perceived by the unconscious mind, releasing the conscious to all variable inputs that he experiences outside that scenario. This is a surviving system that we inherited from the savanna era, so that if for example, a predator moved between the trees we, without having to consciously capture every bit of information around, one could perceive the movement and react to protect is own life.

 © João Morgado

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我们加入了已知的事实-70%的输入都是视觉的，人类和许多动物一样对光有吸引力，我们知道我们必须创造一种能与城市场景的其他部分区分开来的输入，这样才能激活有意识的感知，并保证人们会注意到并被它吸引。为此，我们使用光作为主要的吸引力。

Joining to this line of thought the known fact that 70% of those inputs are visual, and that humans as many animals have an attraction to light, we knew that we had to create an input that could distinguish itself from the rest of the city scenario in such a way that it could activate the conscious perception, guarantying that people would notice and fell attracted to it. For that we´ve used light as the main attraction.

 Floor Plan

我们研究了观察者对空间的逼近，并意识到从外部看，最具视觉意义的方案是天花板，所以，我们关注的是这个问题。

We’ve studied the approximation of the observer to the space and realized that the most visually relevant plan from the exterior was the ceiling and so, we focused on that.

 © João Morgado

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在我们的研究中，我们也意识到直接光的使用往往会加热空间，形成阴影状的角落，把空间变成不吸引人的地方，而在听觉方法中，主要由混响产生的过度噪音没有得到适当的解决。

In our studies we also realized that the use of direct light tends to heat up the space and create shadowed corners turning space into uninviting places and that, in an auditory approach, the excessive noise mainly resulting of the reverberating sound was not being properly solved.

 © João Morgado

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因此，为了解决这些问题，我们知道我们必须打破声波和折射。

So, to solve these problems we knew we had to break the sound waves and refract

 © João Morgado

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光。于是，我们创造了第二个天花板，这个天花板是由木质条纹的重复产生的，我们找到了一个系统，可以连续解决这两个问题。

the light. And so we did, by creating a second ceiling that results from the repetition of wooden stripes, we found a system that could solve the two problems in a row.

 © João Morgado

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在我们的研究中，我们发现一些研究证明，颜色和食物的存在实际上会让人们更加饥饿。因此，为了获得用户的输入，我们挑选了这家面包店最想要的20个产品，根据全球识别模式，我们找到了一个中间色调，并将其应用于墙壁上。

In our research we´ve found studies that prove that the presence of color and forms that are food alike actually makes people hungrier. So to get that input on the users, we´ve picked the twenty most wanted products of the bakery and based on a pattern of global identification we found a middle tone and applied it on the walls.

 © João Morgado

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在正式的方法上，我们使天花板“融化”在某些点，使它看起来像蛋糕顶部。

On the formal approach, we made the ceiling “melt” in some points to make it look like a cake topping.

 © João Morgado

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我们还向客户提出了一个新的标识，并在此基础上设计了部分空间。木条纹向下抛出两堵墙，产生直接与消费者对话的效果。当一个人移动，抛出空间，意识到一些隐藏的形式开始出现在墙上。这些表格是提议的徽标的抽象。其意图是不自觉地强化公司在脑海中的形象。

We also proposed a new logo to the client, and designed the space partially based on it. The wooden stripes descend throw two of the walls creating an effect that dialogs directly with the consumer. When one moves throw space realizes that some hidden forms start to appear on the walls. Those forms are an abstraction of the proposed logo. The intention is to unconsciously reinforce the image of the firm in one’s mind.

 © João Morgado

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我们喜欢把我们的干预行动看作是对人脑的积极操纵。因此，我们专注于给予所有五种感官积极的输入(如果可能的话)，这样我们就可以改变它们的稳态水平，从而使人们感到更快乐。

We like to think our interventions as positive manipulation of the human brain. As such we focus on giving positive inputs to all the five senses (when possible) so that we can alter ones homeostatic level, and as result make people fell happier.