架构师提供的文本描述。葡萄牙波尔图的IPAM(葡萄牙营销学校)新大楼的环境图形设计项目。该项目包括开发一个标志系统，并通过使用“使学校直接与人交谈”的超大短语和引语来定制特定的空间。

Text description provided by the architects. Environmental graphic design project for the new building of IPAM (a portuguese marketing school) in Oporto, Portugal. This project consisted in the development of a signage system, and also in the customization of specific spaces by using oversized phrases and quotes that “make the school speak directly to people”.

这一概念开始时，目的是与IPAM的视觉身份声明(“我是营销学校”)进行直接类比，以便继续这种与整个大楼的访问者进行“积极交流”的想法。最终的结果是一个空间，它不仅有一个有效的标识系统，而且还包含了一些与自己的“目标受众”-学生、教师和剩余工作人员-互动的强项。

 The concept started, with the intention to create a direct analogy with IPAM's visual identity claim (“I am the marketing school”), in order to continue this idea of an “active communication” with the visitor throughout the building. The final result is a space, that not only has an effective signage system, but also contains some strong points of interaction with its own “target audience” – the students, teachers and remaining staff.