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NefaResearch提供的服务

架构师提供的文本描述。NefaResearch的建筑师们面临的主要挑战是将19世纪的四层厂房改建为广告公司办公室。办公室的风格必须像艺术中心，而不是传统的办公室。其目的是讽刺地在BBDO的品牌调色板(红色、白色、灰色和黑色)中创造一个富有活力和现代的形象，覆盖和统一所有办公空间，同时将它们划分为功能区。形象也应该有助于创造性和不规范的思维。

Text description provided by the architects. The main challenge that faced Nefaresearch's architects, was to reconstruct four-storey factory building of 19th century to the office for advertising agency. The style of the office had to resemble an art centre, rather than traditional office. The aim was to create with irony a rich dynamic and contemporary image in the BBDO's branded palette (red, white, grey and black), covering and unifying all office spaces and in the same time dividing them into functional zones. The image should also contribute to creative and non-standard thinking.

 First Floor Plan

一层平面图

建筑师建议将底层定义为展示窗口，这将辐射出公司的形象。前门是作为一个强有力的开创性中心。

Architects suggested to define ground floor as a show-window, which would radiate  company's image. The front entrance was made as a strong trailblazing centre.

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NefaResearch提供的服务

这个项目覆盖了整个四层楼.底层是一个公共区域，接待客人和客户；其余三层，相反，注定是机构的工作空间。入口处的接待组织人员流动：公司员工前往工作区，客人和客户来参加会议或咖啡馆。咖啡馆很容易改造，并具有一些额外的功能，如研讨会、讨论和设计评审、数字实验室技术测试等。换句话说，这个空间是该机构的公共中心。

The project covers the whole four-storey building. The groundfloor is a public zone, where guests and clients are received; the rest three floors, on the contrary, destined to be agency's working space. The reception at the entrance organise people flow: company's employees, who are head for working area, and guests and clients, who came for a meeting or cafe. The cafe is easily transformed and has several additional functions, such as seminars conductions, discussions and design reviews, Digital Lab technology testing. In other words, this space is a public centre of the agency.

 Courtesy of Nefaresearch

NefaResearch提供的服务

动态点中的红色结构代表着接待处和酒吧，仿佛是从建筑物的墙壁上生长出来的。在空间中进化，它变得更强大，集中注意力于自己，变成整个房间，在一个空间，或它消失，完全消失，作为一个小口音，在另一个地方。此设计解决方案允许与无法传输分区和工程服务的情况相协调。这个红色的结构可以解释为游客的导航员。在工作领域，它变成了一种立方体形式，其形状的纯洁性激发了新思想的代理。

The red structure in the dynamic point represents the reception and the bar, as if growing out of the walls of the building. Evolving in the space it is grow stronger, focusing attention on itself and turning into the whole rooms, at one space, or it subsides and completely disappears, remaining as a small accent, at another. This design solution allowed to reconcile with the impossibility of transferring partitions and engineering services. This red structure could be interpreted as a navigator for the visitors. In the working areas it turns into a cubic form and purity of it's shape inspires agency for new ideas.

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NefaResearch提供的服务

工作区域因其规划构想而有趣/引人注目。这一概念被强加于广告公司的典型问题：机构结构的永久性变化、雇员和部门数量的变化及其相关性。广告代理封闭的行政空间/封闭的行政核心位于每一工作楼层的中心，实现书房和会议室的功能：视需要而定，它们可以很容易地从一个变为另一个。在设计上，行政空间/核心体现了“室内建筑”的理念。“室内房屋”以有趣的活力组织空间。在这些“房子”周围，移动办公空间沿着窗户形成，其部分由软松弛区隔开。由于这一结构，在没有援助的情况下，可以轻松地重新组织整个楼层和工作区。

Working areas are interesting/remarkable for their planning conception. This conception was imposed upon typical problem of advertising agencies: permanent changes in the agency's structure, changes in the number of employees and departments and their correlations. Advertising agency – is a respondent to the situations surrounding constitution, and so the working space should be instantaneous reconfigurable to the new conditions. The enclosed administrative space/The enclosed administrative core  located in the centre of each working floor and implements the function of a study and conference room: depending on a necessity they can be easily transformed from one to another. For it's design the administrative space/core embodies the idea of “architecture in the interior”. “Interior houses” organise the space in playful dynamism. Around these “houses” the mobile office space is formed along the windows, and it's sections separated by soft relaxation zones. Due to this structure, it is possible to easily reorganise both the whole floor and working areas without assistance.

 Courtesy of Nefaresearch

NefaResearch提供的服务

顶楼天花板的高度允许产生内聚体，以放松和隐居。

The height of the ceiling on the top floor allowed to create entresols for relaxation and seclusion.

Architects Nefaresearch

Location Moscow, Russia

Category Offices Interiors

Architect in Charge Boris Voskoboynikov, Dmitry Ovcharov, Maria Akhremenkova

Creative / Design Group Boris Voskoboynikov, Dmitry Ovcharov, Maria Akhremenkova (interior designer), Maxim Frolov (3D)

Project Group Maria Nasonova, Olga Ivlieva

Area 3400.0 sqm

Project Year 2013