BAOBAO Linehouse

2016-07-04 19:00
 © Dirk Weiblen
德克·韦布伦
架构师提供的文本描述。莱恩豪斯被委托为甘其食Baobao打造一种新的品牌建筑语言,这是众多店铺中第一家在中国和美国街道上排队的商店,出售中国传统的街头食品包子-满载肉、蔬菜或甜馅的馒头。
Text description provided by the architects. Linehouse was commissioned to create a new branded architectural language for 甘其食BAOBAO, the first of many stores to line the streets of China and the US, selling the traditional Chinese street food baozi - steamed bread buns filled with meat, vegetable or sweet stuffing.
 © Dirk Weiblen
德克·韦布伦
莱因豪斯创造了一个与品牌精神相结合的空间叙事:从花园到盘子,使用手工制作的包子中最新鲜的蔬菜。在这样做的时候,他们利用了为植物的展览和生长插入玻璃温室的概念。
Linehouse created a spatial narrative that married with the brand’s ethos: from garden to plate, using the freshest vegetables in handcrafted baozi. In doing so they played with the concept of inserting a glass greenhouse building for the exhibition and growth of plants.
 
莱因豪斯提出了一系列房屋框架。厨师们占据着温室,他们的滚动、手工制作和蒸包子的表现就是以此为框架的。在较高的水平,一个架子包裹的框架与下垂的绿色植物和商标图标印在背面。在较低的层次,一个高精瘦的包结构,悬挂灯允许客人逗留和观察活动在厨房内。
Linehouse proposed a series of house frameworks. The chefs occupy the greenhouse and their performance of rolling, handcrafting and steaming the baozi is framed by this insertion. At high level, a shelf wraps the framework with drooping greenery and branded icons stamped on the back surface. At lower level a high leaner also wraps the structure, with hanging lights allowing guests to linger and observe the activities within the kitchen.
 © Dirk Weiblen
德克·韦布伦
温室由手工釉面的绿色瓷砖、木材和玻璃两种色调组成。这所房子延伸到街道,作为一个更精简的客人,并进一步框架内的活动到外部。
The greenhouse is composed of hand glazed green tiles, two tones of wood and glass. This house extends out to the street, operating as a leaner for guests, and further framing the activities within to the exterior.
 © Dirk Weiblen
德克·韦布伦
收银台/服务区利用​​(手推车和花园工具)的理念,允许菜单板挂在上面。蓝石鹅卵石线地板在客户地区创造了一种感觉的花园路径,和街景以外。两张较瘦的桌子紧邻着温室。木板固定在一个框架上,白色的金属丝线穿过,成为灯悬挂的机械装置。
The cashier / service area plays on the idea of ​​a wheelbarrow and garden tools, allowing the menu boards to hang from above. Bluestone cobbles line the floor in the customer area creating a sense of the garden path, and the streetscape beyond. Two leaner tables sit adjacent to the greenhouse. Wood panels rest on a framework, with white metal threading through to become a mechanism for the lights to hang upon.
 © Dirk Weiblen
德克·韦布伦
莱茵豪斯被委托为宝开发品牌和图形。一只流浪猪、花园里的一家蔬菜和包宝的大胆图案被重复地印在相邻的玻璃上。包宝的标志是用更暗的木纹雕刻成一个在外墙上的旋转面板,在外面的架子上展示一个木刻的标志。
Linehouse was commissioned to develop the branding and graphics for BAOBAO. Bold graphics of a wandering pig, a family of vegetables from the garden and BAOBAO are repetitively stamped on the adjacent glass. The BAOBAO logo is embossed in a darker tone of wood into a pivoting panel on the façade and a wood cut out logo is displayed on the shelf on the exterior.
 © Dirk Weiblen
德克·韦布伦
目前有6家新的淘宝店在杭州阿里巴巴园区和上海前法租界开业,最新的淘宝店坐落在同济大学的绿色植物之中。角形温室结构延伸到一个外部露台之上,在滑动的木板上镶有分层的图形。
With six new BAOBAO shops now open at locations including Alibaba campus in Hangzhou and in Shanghai’s former French Concession, the newest BAOBAO is nestled among the greenery of Tongji University. The angular greenhouse structure extends above an exterior terrace, framed with layered graphics on sliding wooden panels.
 © Dirk Weiblen
德克·韦布伦
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Architects Linehouse
Location Shanghai, China
Category Restaurant
Graphic designer Evelyn Chiu
Area 62.0 sqm
Project Year 2015
Photographs Dirk Weiblen, Olivier Hero Dressen

                    

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