“什么样的沙拉”将成为Itaewon餐饮文化的一个新范例，它是一家色拉专卖店，通过“Chop”和“Mix”的“性能”提供新鲜纯有机材料制成的沙拉。

‘WHAT A SALAD,’ which will be a new paradigm of food and beverage culture in Itaewon, is a salad specialty store who provides salad made out of fresh pure organic materials through ‘Performance’ of ‘Chop’ and ‘Mix.’

 © Jaehyuk Nam

(Jaehyuk Nam)

这个概念，“绿色到月球”，意思是自然走向月球，并包含一个纯粹的决心，把“什么沙拉”传播到太空。包含意义和意图的空间从面向未来的奇妙设计词汇开始.采用栅格图和镜面在整齐的比例内最大限度地扩展，从外向内连接的灯箱在等距的情况下，描绘了一幅向宇宙以外的全新空间的爆炸的图像。经过一个把月亮形状的轨迹抽象出来的洞口后出现的空间，让人联想到风趣而奇妙的空间，就像一家穿着西装的兔子餐厅。

The concept, ‘Green to The Moon,’ means nature heading for the moon and contains a pure determination to spread ‘WHAT A SALAD’ far into the space. Space that contains the meaning and intention starts from future-oriented and fantastic design vocabularies. GRID pattern and mirror were used to give maximum extension within neat proportion, and the light box connected from the outside all the way to the inside in equal spacing depicts an image of blasting into the world of a whole new dimension beyond the universe. Space that appears after passing an opening that abstracted the moon-shape trajectory evokes witty and fantastic space as a restaurant of rabbit dressed in suit. 

 © Jaehyuk Nam

(Jaehyuk Nam)

首先设计了反映当地混合现代化形成美学的沙拉，以及韩国文化的色彩和模式。他们试图在纽约和欧洲的古董和严肃的气氛中包含有活力和新鲜的百老汇气氛，并在背景上使用韩国的颜色和图案。通过使用良好的食品材料，通过高制造工艺服务沙拉的企业所有者的意愿和愿景与设计的成形过程具有相互的语境性，并且可以期待新的食品文化的范式转变。

Design of the first WHAT A SALAD that reflected locality mixed modernized formative aesthetics of the West and color and pattern of Korean culture. They tried to contain energetic and fresh atmosphere of Broadway in New York and antique and serious atmosphere of Europe, and used color and pattern of Korea on the background. Will and vision of the business owner to serve salad through high manufacturing process using good food materials have mutual contextuality with a shaping process of the design, and can expect the paradigm shift of a new food culture. 

 © Jaehyuk Nam

(Jaehyuk Nam)

Architects QNA Architecture Lab

Location Itaewon-dong, Yongsan-gu, Seoul, South Korea

Category Interior Design

Designers Jay Song, Joon Kim

Client What A Company co.,ltd

Area 70.24 sqm

Project Year 2016

Photographs Jaehyuk Nam