MeePark LATITUDE

2016-12-30 21:00
 © Hector Peinador
赫克托·皮纳多
架构师提供的文本描述。2016年年初,BlueFocus通信集团决定在中国大陆多个地点开发一系列场馆。第一家公司随后在北京成立,地点与该集团总部所在的地点相同,这是一家前松下工厂建筑群,最近进行了翻修。这一决定清楚地反映了该公司的优先事项,即在其富有魅力的董事长赵文全的领导下,在中国从制造业发展为一支有创造力的力量。
Text description provided by the architects. At the beginning of 2016, BlueFocus Communication Group decided to develop a series of venues in multiple locations across Mainland China. The first was then established in Beijing, at the same location used for the Group’s Headquarters, a former Panasonic factory complex of recent renovation. Such a decision is an unmistakable reflection of the company’s priorities, to evolve in China from a manufacturing power into a creative force, under the leadership of its charismatic Chairman Mr. Zhao Wenquan.
 © Hector Peinador
赫克托·皮纳多
为此,BlueFocus选择了一座700平方米的工业建筑,其自由高度为8.50米,建于南北方向,将进行翻新,成为该集团活动的场所。“MeePark”概念为众多客户提供了举办活动的空间,这些客户包括当地企业家和中小企业,以及百事可乐和大众等跨国公司。
For this end, BlueFocus selected a 700-sqm industrial building, with a free height of 8.50m, established in a north-south orientation, to be renovated and become the venue for the group’s events. The “MeePark” concept provides a space to host events for a diverse group of clients, ranging from local entrepreneurs and SME’s to multinational corporations such as PepsiCo and Volkswagen.
 © Hector Peinador
赫克托·皮纳多
 
 © Hector Peinador
赫克托·皮纳多
设计策略将空间划分为两个主要区域:F。
The design strategy divides the space into two main zones: the F&B service area located in the north and the events zone located in the south. When a guest uses the main entrance on the north side, the F&B service zone functions as a reception area, providing diverse facilities such as a wardrobe, signature tables, washrooms and an area to take pictures. On the second floor, guests can find a casual dining area facing towards the vast space provided by the double height of the entrance.
 
 
活动区是一个8.50米高的空间,原有的桁架作为老工厂的遗产,现在作为一个多功能的空间重新诞生。主区域配备了各种元素,可以在几分钟内改变空间:一个大的LED屏幕从天花板下来;舞台区域出现在左边的墙壁上;长凳打开,在右边形成一个休息区。所有这些工件提供了一个变革空间,成功地处理不同的活动和事件:从产品演示或辩论到现场音乐会。
The events zone is an 8.50m high space where pre-existing trusses have been left visible as a heritage from the old factory, now reborn as a multifunctional space. The main area is equipped with all sorts of elements than can transform the space in a matter of minutes: a big LED screen descends from the ceiling; the stage area appears from the left side wall; benches open up to create a sitting area on the right. All these artifacts provide a transformative space that successfully deals with different activities and events: from product presentations or debates to live music concerts.
 © Hector Peinador
赫克托·皮纳多
 © Hector Peinador
赫克托·皮纳多
材料的选择范围从混凝土和木地板到聚碳酸酯,玻璃和钢的墙壁。这个选择突出了空间的技术性质,有一系列吸引眼球的LED屏幕,允许不同的表示格式。
The material selection ranges from concrete and wood for the flooring to polycarbonate, glass and steel for the walls. This selection highlights the technological nature of the space, with a series of eye-catching LED screens that allows different presentation formats. 
 
MeePark将成为人们聚会、社交、举办活动和分享创新想法的理想平台。这个空间是中国作为一个国家的叙事的象征:从成为世界工厂到促进本国产品的消费。
MeePark will become an ideal platform for people to meet, socialize, hold activities and share innovative ideas. The space is a symbol of the narrative of China as a country: evolving from being the factory of the world to promoting local consumption of its own products.
 © Hector Peinador
赫克托·皮纳多
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Architects LATITUDE
Location Beijing, China
Category Offices
Principal Architect Manuel N. Zornoza
Project Architects Jorge Cortés de Castro, Andrea Ramos Rodriguez
Area 700.0 m2
Project Year 2016
Photographs Hector Peinador

                    

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