COCO源于Coconut Fibre，MAT源于Mattress。

诞生于1989年的希腊雅典，品牌在尊重大自然、坚持原生态的前提下，所有产品坚持高品质、高安全、高卫生、高舒适性的母婴级别原则的产品品质要求，主打环保材料和手工制作。

COCO comes from Coconut Fibre, and MAT comes from Mattress.

COCO-MAT was born in Athens, Greece, in 1989. Under the principle of respecting nature and preserving its original ecology, all products adhere to the highest standards of quality, safety, hygiene, and comfort, meeting mother-and-baby-grade requirements. They emphasize eco-friendly materials and handcrafted production.

COCO-MAT立志于为客户提供更加健康舒适的睡眠体验，向顾客传播“Sleep on Nature”的生活理念。

外物WHY WOULD根据品牌的理念，将空间隐喻为一个自然环境场域。

产品展示区/试睡区/周边产品区/深度睡眠区/沟通洽谈区/仓储区等区域根据使用功能的不同组合成整体的网格系统，而整个网格系统则放置于“自然场域”的整体平面中，践行“Sleep on Nature”这一品牌理念，这便是此次的设计出发点。

COCO-MAT is committed to providing customers with a healthier and more comfortable sleep experience, promoting the "Sleep on Nature" lifestyle philosophy.

WHY WOULD interprets the brands philosophy by metaphorically transforming the space into a natural environmental realm.

The functional zones - including product display, trial sleep area, peripheral products section, deep sleep zone, consultation lounge, and storage area - are systematically integrated into a unified grid layout. This entire modular system is then thoughtfully embedded within the overarching "natural habitat" concept, faithfully executing the "Sleep on Nature" brand philosophy. This constitutes the fundamental design approach of the project.

将不同的空间功能放置于

自然场域

©WHY WOULD

践行这一理念的付出则为空间中的场景均使用真实的植物造景，所有养护均需人工定时护理。自然的产品与自然的场景相融合。

自然、真实是品牌所表达的主张。为使得消费者更加了解希腊及

COCO-MAT品牌，外物WHY WOULD在店面入口处设置了一处动态屏幕，其展示内容均为COCO-MAT品牌所拍摄的工厂制作场景和希腊人民自由松弛的生活状态。

The embodiment of this philosophy lies in the authentic botanical installations throughout the space, all requiring dedicated manual upkeep – a deliberate expression of harmony between natural products and their organic habitat.

Natures raw essence and unfeigned reality define the brands manifesto. To enhance customers understanding of Greece and the COCO-MAT brand, WHY WOOD has installed a dynamic digital display at the store entrance. The screen showcases authentic footage captured by COCO-MAT, featuring both the brands manufacturing processes and the unhurried, relaxed lifestyle of the Greek people.

空间内的深色软木盒子是置入空间中的独立深度睡眠区，室内采用可变化的智能灯光系统，模拟家庭卧室深度睡眠体验。

The dark cork box within the space serves as an independent deep-sleep zone, featuring an adjustable smart lighting system that simulates a home bedrooms deep-sleep experience.

外物WHY WOULD将自然生活的理念具象化，通过空间的重新设计，让人在一室之内沉浸于自然之境。

WHY WOULD materializes the concept of natural living, meticulously crafting spaces that allow people to immerse themselves in nature within a single room.

外物WHY WOULD将自然生活的理念具象化，通过空间的重新设计，让人在一室之内沉浸于自然之境。

In terms of material selection, the design incorporates cork, limestone, natural textured paint, oak wood, and other elements to embody the brands "rooted in nature" philosophy.

为契合整体家具展厅的项目调性，外物

WHYWOULD选用PH系列灯、Akari系列纸灯等产品作为空间照明，其柔和的光线和艺术化的设计语言所营造出舒适高级的氛围

与空间整体风格和谐统一

To align with the project tone of the overall furniture exhibition hall, WHY WOULD selected lighting products such as PH series lamps and Akari series paper lamps for the space. The soft lighting and artistic designs create a comfortable and sophisticated atmosphere that harmonizes seamlessly with the overall style of the space.

平面布置图

©WHY WOULD

项目名称 |

COCO-MAT

商业零售

项目地点 |

中国 宁波

项目面积 |

164㎡

项目委托方 |

COCO-MAT

完成时间 |

2024年8月

项目设计方 |

外物

WHY WOULD 设计事务所

主案设计 |

湯 璇

深化设计 |

王丹

分析图设计 |

杨青媛

项目摄影 |

外物

WHY WOULD 设计事务所

项目施工方 |

宁波鼎忠装饰工程有限公司

配合单位 |

臻藏极木、

磊富肌理、光域照明

主理人 / 汤璇

外物「WHY WOULD」是成立于中国·武汉的富有年轻创造力的多领域空间设计品牌。

不断的设问与思考，探索与梳理，是 外物「WHY WOULD」的内在设计文化。

我们通过对尺度和构造的剖析与研究，并融入潜在的意识形态和对社会文化的认知理解，来表达符合当代美学的居住及商业空间，输出对于美学与视觉艺术的思维理念。

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