say architects

DEEP BREATH广州形象店

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DEEP BREATH深呼吸在广州开设全新的形象门店，品牌一直以来致力于打造舒适的羊绒产品，于是say从材料溯源，追寻羊绒的发源地，将自然的纯粹与可呼吸感转化为空间的核心语言，打造了一个轻盈的氧气山丘。

DEEP BREATH has unveiled a new flagship store in Guangzhou. The brand has been devoted to crafting comfortable cashmere wear. In response, say traced the origin of cashmere, drawing inspiration from nature’s purity and breathability of cashmere. This essence was translated into the spatial language of the store, creating an ethereal “Breathborne Hill”.

深吸一口气吹起山丘 © say architects

入口的木把手肌理褶皱，作为打开山丘画卷的卷轴，对自然的探索由此出发。整体陈列架与体验空间穿插布局，突出的弧形起伏围合成试衣空间，外层肌理褶皱，模拟模拟零星点缀在山丘的草垛。凹凸的板块划分增加更动态游览，拼花地砖则模拟多棱角的山丘石堆，呈现更自然有趣的视觉体验。

The wooden handles at the entrance are textured with gentle folds, as the scroll unfurls the narrative of hills, where the exploration of nature starts. The display racks and experiential spaces interweaved, while undulating curves enclosed the fitting area, the outer folded texture, mimicking scattered haystacks across a natural landscape. The rolling panels enhanced spatial rhythm, while the patterned floor tile resembled the crotched stone clusters, creating an organic and engaging visual experience.

蜿蜒的木格栅吊顶环模拟山丘地形，起伏流动，环绕整个空间顶部，整体采用墙面预埋，悬挑结构确保了干净的展示。片片镂空的吊顶轻盈，呼吸穿梭，带来无拘无束的轻快感。墙面的设计则贴合羊绒展示品，将羊绒针织的肌理覆盖于墙上，是温暖与柔软触感的空间化延续。中央核心的羊绒展示台，同样覆以触感细腻的皮革，保护产品的同时，为购买者带来更舒适的体验。

The meandering wooded dropped ceiling simulates a hilly landform, flowing rhythmically and wrapping the upper perimeter of the space. The entire structure is recessed into the wall, with a cantilever design ensuring a clean presentation. The perforated ceiling appears light and breathable, evoking a sense of effortless movement. The walls are designed to display cashmere products, the surface is adorned with the delicate texture of knitted wool-an architectural language of warmth and softness. Fine leather is wrapped in the centre core display, offering protection and a heightened tactile experience for customers.

山丘的结构轻盈而流动，细腻的材质与低饱和色彩搭配，则赋予了空间柔软的属性。干净敞亮的外立面犹如画框，包裹整个空间，与城市的匆忙和商场的精致不同，这个画卷内里轻盈，木色自然，是一个让人放松的场所。

The structure of hills is light and rolling, ethereal materials matched with low-saturation colours, achieved a gentle, tactile quality. The bright and open façade framed the interior like a canvas, enclosing the space making contrast with the urban hustle and pretenciousness of the shopping mall. Inside the picture frame, organic wood and airy ambiance marinade a calming retreat.

say希望通过设计，更加直观地放大品牌传递的轻盈与舒适感。这座山丘的营造不仅仅在物理道具上表达，而是结合细致入微的体验，为山丘注入氧气，让购买者成为生态叙事的一部分，感受自然的深呼吸。

Say aims to amplify the brand’s value of lightness and calming feelings tangibly and intuitively. The expression of this “hill” goes beyond its physical form. It blends the well-curated sensory experience into the shopping experience, infusing air into the space, and allowing customers to engage with the ecological narrative, where they can feel the essence of the brand and take a deep breath.

平面图 ©

say architects

项目名称 |

DEEP BREATH广州形象店

项目业主 |

DEEP BREATH

项目类型

项目地点 |

广州

项目年份 |

2024年

项目面积 |

180

sqm

设计单位 |

sa

y architects

主创设计 |

张岩、单嘉男

设计团队 |

周瑶

（项目主管）

邓清

结构咨询 |

XTRUCINSTITUTE未知结构

灯光咨询 |

TRACE光迹照明设计

软装提供 |

Frank Chou

项目摄影 |

汪敏杰摄影工作室

主创设计 / 张岩、单嘉男

Say(说;讲述;表达)是一种世界共通的传达信息方式，也是最高效简洁的沟通手段。Say通常是口头的表述，此时其信息是瞬时、灵活且多作者的，但同时书写下来的物理信息。也可以认为是Say的一种表达方式，此时是永久、固定且个人的表达方式。say architects认为在设计项目中，表达方式与设计成果同样重要。say强调空间的情感氛围与人文连结，尝试与客户共同发掘每个项目独特的设计概念，并通过多种方式将最初概念演化发展为最终的物理空间，这过程也是一个由say与业主共同讲述的故事。