In todays commercial space design field, Zheyi Design stands out with its unique perspective and concept. Its cooperation project with Hangzhou UN Beauty Black Pearl has demonstrated its outstanding design talent and business insight.

在当今的商业空间设计领域，柘壹设计以其独特的视角和理念脱颖而出，其与杭州 UN 美业黑珍珠的合作项目更是展现了卓越的设计才华与商业洞察力。

Zheyi Design has always adhered to the concept of starting from the users perspective and deeply exploring the underlying logic of the brands business. They are well aware that space design is not simply about pursuing aesthetic forms, but about making space truly serve people. This concept runs through the UN Beauty Black Pearl project in Hangzhou. The freedom of space is defined as the freedom of the user, which has become the original intention of the design to convey the connotation of the UN Beauty Black Pearl brand.

柘壹设计始终秉持从用户视角出发，深度挖掘品牌商业底层逻辑的理念。他们深知空间设计并非单纯追求美学形式，而是要让空间真正服务于人。在杭州 UN 美业黑珍珠项目中，这一理念贯穿始终。空间的自由被定义为使用者的自由，这成为传达 UN 美业黑珍珠品牌内涵的设计初衷。

Different from the traditional hairdressing industry, in the first-tier high-end consumer market, the attention and investment of beauty stores in space design are in a rapid growth stage. The design beyond aesthetics advocated by Zheyi Design has been fully reflected in this joint cooperation with Hangzhou UN. The Hangzhou Black Pearl of Beauty UN.union they jointly created has opened a wonderful design journey.

区别于传统美发行业，在一线高端消费市场，美业门店对于空间设计的重视与投入正处于快速增长阶段。柘壹设计所主张的“美学之外的设计”在此次与杭州 UN 的联手合作中得到了充分体现。他们共同打造的杭州“美业黑珍珠 UN.union”，开启了一段精彩的设计之旅。

At a time when the high-end beauty industry lacks clear cognitive standards, designer Wang Chengchao proposed the concept of the time dimension that a good business should have: catch the users attention within 3-5 seconds, leave a deep impression on the user in a 2-3 hour space experience, and be able to maintain competitiveness in a 5-8 year business market cycle.

在高端美业缺乏明确认知标准的当下，设计师王承超提出了好的商业应具备的时间维度概念：在 3 - 5 秒内抓住用户眼球，让用户在 2 - 3 小时的空间体验中印象深刻，并且能够在 5 - 8 年的商业市场周期中持续保持竞争力。

Despite the downturn in the market economy and the downgrade of consumption, the UN headquarters flagship store in Hangzhou resolutely invested 5 million to reconstruct and upgrade the brand system of the 1,000-square-meter space. This cutting-edge hairdressing brand UN, jointly created by a team of young founders, has quickly emerged as a dark horse in the high-end beauty industry. Its brand influence continues to lead the industry, firmly sitting on the throne of the No. 1 in the Hangzhou beauty industry list, and it has opened four stores in Hangzhou and opened its first stores in core cities such as Qingdao, Wuhan, and Shenzhen. With its innovative and ultimate service experience and top-notch technical team, it has won the favor of many customers.

尽管市场经济下行、消费降级，但杭州 UN 总部旗舰店毅然投资 500 万，对千平空间进行品牌系统重构升级。这个由多位年轻创始人团队联合打造的新锐美发 UN 品牌，迅速崛起成为高端美业的黑马，品牌影响力在行业中持续领跑，稳坐杭州美业榜单 NO.1 的宝座，且在杭州连开四店并在青岛、武汉、深圳等核心城市开设首店，凭借创新的极致服务体验和顶流技术团队，赢得众多客户的青睐。

Entering the UN Beauty Black Pearl store in Hangzhou, the entire space is clearly structured and infinitely extended. Zheyi Design abandoned traditional design techniques and used architectural blocks to subtly divide the leisure area, VIP area, hairdressing area, and lobby. For example, in the design of the leisure area, a soft curved sofa combination is used, matched with a wooden coffee table, to create a warm and comfortable atmosphere. At the same time, the placement of the sofa and the surrounding green plants cleverly guide the flow of people and naturally connect it with other areas. The VIP area is presented in the form of an independent space, separated from other areas by a tall partition wall. The interior decoration is mainly low-key and luxurious dark colors. The wall is covered with textured leather soft bags, which not only enhances the texture, but also has a good sound insulation effect, providing VIP customers with a private and high-end experience environment.

踏入杭州 UN 美业黑珍珠门店，整个空间层次分明且无限延展。柘壹设计摒弃传统设计手法，运用建筑体块巧妙地将休闲区、VIP 区、美发区、大厅进行微妙切分。例如，在休闲区的设计上，采用了柔和的曲线形沙发组合，搭配木质茶几，营造出温馨而舒适的氛围，同时，沙发的摆放位置与周边的绿植布置，巧妙地引导着人流动线，使其自然地与其他区域相连接。VIP 区则以独立的空间形式呈现，通过高大的隔断墙与其他区域隔开，内部装饰以低调奢华的深色系为主，墙面采用了带有纹理的皮革软包，不仅提升了质感，还具有良好的隔音效果，为 VIP 顾客提供了私密且高端的体验环境。

The design of the hairdressing area focuses on the combination of functionality and aesthetics. The uniquely shaped hairdressing mirrors are arranged in a staggered manner. The lighting design in front of the mirrors has been carefully considered to evenly illuminate the customers face and facilitate the hairdressers operation. At the same time, the hairdressing chairs are ergonomically designed to provide customers with comfortable support during long hairdressing processes. The lobby area features an open sense of space, with a high ceiling and a huge artistic chandelier, creating a majestic atmosphere. The floor is made of textured marble tiles, and its texture complements the overall space style.

美发区的设计注重功能性与美观性的结合，造型独特的美发镜以错落有致的方式排列，镜前的灯光设计经过精心考量，能够均匀地照亮顾客的面部，便于发型师进行操作，同时，美发椅选用了符合人体工程学的高端款式，为顾客在长时间的美发过程中提供舒适的支撑。大厅区域以开阔的空间感为特色，高挑的天花板搭配巨大的艺术吊灯，营造出大气磅礴的氛围，地面采用了富有质感的大理石瓷砖，其纹理与整体空间风格相得益彰。

The design of the hairdressing area focuses on the combination of functionality and aesthetics. The uniquely shaped hairdressing mirrors are arranged in a staggered manner. The lighting design in front of the mirrors has been carefully considered to evenly illuminate the customers face and facilitate the hairdressers operation. At the same time, the hairdressing chairs are ergonomically designed to provide customers with comfortable support during long hairdressing processes. The lobby area features an open sense of space, with a high ceiling and a huge artistic chandelier, creating a majestic atmosphere. The floor is made of textured marble tiles, and its texture complements the overall space style.

各区域之间人流动线灵活贯通，这一设计不仅巧妙地提高了商业坪效，还增添了空间趣味。层层灯光营造出递进的空间感，让使用者在空间中能够唤起物质与情感的追忆，精致而神秘的美业时尚感穿透市场迷雾，深入探索美业价值。

Relying on the rich experience of both parties A and B of its founder Wang Chengchao, Zheyi Design can not only quickly conduct comprehensive analysis and propose rational design solutions, but also accurately follow the needs of commercial brand positioning, create design works that are both creative and warm, deeply touch the hearts of customers, and lead advanced aesthetic tastes. The brand space is divided into three layers. The texture of the bottom is reflected by creating a high-quality space, the beauty of the middle layer makes the space pleasing to the eye, and the emotion of the upper layer gives users a profound and extreme spatial emotional experience. Zheyi Design conducts in-depth exploration in multiple dimensions such as design thinking, brand iteration, extreme experience, VI vision, and operational efficiency to empower the UN brand in all aspects.

柘壹设计依托创始人王承超丰富的甲乙双方经验，既能迅速进行综合分析并提出理性设计方案，又能精准紧扣商业品牌定位需求，创造出兼具创意与温情的设计作品，深入触动客户内心，引领高级审美趣味。品牌空间分为三层，底部的质感通过打造高品质空间得以体现，中层的美感让空间赏心悦目，上层的情感则给予使用者深刻的极致空间情绪体验。柘壹设计在设计思考、品牌迭代、极致体验、VI 视觉、运营效率等多维度进行深度挖掘，为 UN 品牌全方位赋能。

From carving and reconstructing the brand gene of UN Beauty Black Pearl, taking the route of individual differences, to creating a luxurious and noble business ultimate experience, and even penetrating into the value of the spiritual level, the entire design process is like peeling off the outer coat of design, constantly exploring inward, and helping to highlight the commercial essence of the UN brand. Here are features such as the ultimate and unique third space rest area, a hair salon where you can eat noodles, and the beauty industry black pearl with a fashion show   coffee experience. Customers gain an experience beyond their expectations from UNs individual managers, fashion leadership, ultimate service and artistic atmosphere, and the emotional value is maximized. This is not only the expression and metaphor of the brand, but also the transmission of a new beauty industry concept.

从雕琢重构 UN 美业黑珍珠品牌基因，走个性差异路线，到营造奢华高贵的商业极致体验，乃至深入至精神层面的价值渗透，整个设计过程犹如拨开设计的外衣，不断向内探寻，助力 UN 品牌商业本质的彰显。这里有“极致而独特的第三空间休息区”“一家能吃面的美发店”“拥有时尚秀场   咖啡体验的美业黑珍珠”等特色，客户从 UN 个性主理人、时尚引领、极致服务与艺术氛围中收获超预期体验，情绪价值被拉满，这不仅是品牌的表达与隐喻，更是全新美业理念的传递。

UN Beauty Black Pearl brand has a leading mindset, focuses on service details and ultimate user experience, and upholds the concept that every user deserves careful efforts and respect. Zheyi Design also constantly explores challenges and reshapes the past, extracting the purity of the new era from the complexity of perception, allowing people to feel the power of fashion change. They are good at user-centered business experience innovation. Differentiated design does not simply solve pain points, but deeply explores the subtle needs of users deep in their hearts, giving unexpected satisfaction and constantly creating surprises.

UN 美业黑珍珠品牌极具领先性思维，注重服务细节与极致用户体验，秉持每一个用户都值得用心付出与尊重的理念。柘壹设计同样不断探索挑战并重塑过去，在感知的复杂性中萃取新时代的纯粹，让人们感受到时尚变革的力量。他们擅长以用户为中心的商业体验创新，差异化的设计并非简单解决痛点，而是深入挖掘用户内心深处难以察觉的需求，给予超预期的满足并不断制造惊喜。

The aesthetic consciousness behind the design is driven by the inherent business logic. Designers need to have keen insight, innovative design capabilities and brand operation thinking, and build a systematic logic system to enhance business value. Zheyi Designs N   1 multiple structures meet the immersive experience of different groups such as celebrities, high-net-worth individuals and Internet celebrities, and strive to convey a unique value experience to fashion users through space design.

设计背后的审美意识由内在商业逻辑驱动，设计师需具备敏锐的洞察力、创新设计能力和品牌运营思维，构建系统性逻辑体系以提升商业价值。柘壹设计的 N   1 多重构造，满足了明星、高净值人群以及网红大 V 等不同人群的沉浸体验，力求通过空间设计向时尚用户传达独特价值体验。

At the strategic level, Zheyi Design intervenes in the design with the systematic operational thinking of space flow thinking and black pearl texture experience, and at the execution level, it demonstrates excellent implementation control capabilities with rich experience. They deeply explore service experience and technology upgrades, explore the ultimate experience from the perspective of business logic, use design aesthetics to create a sharp edge in the business circle, dig deeply vertically, stand from the users perspective to directly hit the core demands, and create sustainable commercial space design. Helping commercial brands to describe and express themselves through design, building and reorganizing the brand core, forming a benign logical closed loop, and accurately predicting the future development and operating status of the business, this is the core value that design gives to business.

在策略层面，柘壹设计以“空间流量思维”和“黑珍珠质感体验”的系统化运营思维介入设计，执行层面则凭借丰富经验展现卓越的落地把控能力。他们深入探索服务体验与技术升级，从商业逻辑探索极致体验，用设计美学创造商圈利刃，重度垂直深挖，站在用户角度直击核心诉求，创造持续性商业空间设计。通过设计帮助商业品牌自述与表达，搭建重组品牌内核，形成良性逻辑闭环，精准预判商业未来发展与经营状态，这便是设计赋予商业的核心价值。

Since the project was prepared three years ago, the UN team has seen the works of many design companies. Because the past cases of Zheyi Design coincided with expectations, they invited Wang Chengchao, the founder of Zheyi Design, to take charge and signed a contract without meeting, starting this high-quality commercial design journey that exceeded expectations. During the cooperation process, the UN brand not only values the designers innovative ability, but also pays more attention to his attention to the project, his understanding and his control over the implementation results. In the end, the overall implementation effect of the project was very satisfactory and was highly recognized by many customers and peers. With extremely high professionalism, extreme detail presentation, systematic commercial brand operation and design implementation capabilities, Zheyi Design will cleverly implant the VI system and lighting that integrates UN culture into the space, providing an unexpected design service experience. Teacher Wang led the team to do it personally with professionalism, high standards and persistence, which gave the UN team a high degree of trust and security.

该项目自三年前筹备起，UN 团队看过众多设计公司作品后，因柘壹设计过往案例与预期不谋而合，未见面便邀请柘壹设计创始人王承超老师操刀并签订合同，开启了这场超预期高品质的商业设计之旅。在合作过程中，UN 品牌不仅看重设计师的创新能力，更关注其对项目的重视程度、理解力以及对落地结果的把控。最终项目整体落地呈现效果令人十分满意，获得众多客户与同行的高度认可。柘壹设计以极高的专业度、极致的细节呈现、系统化的商业品牌运营与设计落地能力，将融入 UN 文化的 VI 系统与灯光巧妙植入空间，给予超预期的设计服务体验。王老师带领团队亲力亲为的专业用心、高标准与执着，让 UN 团队给予了高度信任与安全感。

In short, the Hangzhou UN Beauty Black Pearl project is a successful practice of Zheyi Design in the field of interior and exterior decoration design. It integrates outstanding elements such as business innovation, spatial aesthetics, user experience, etc., and sets a new benchmark for high-end beauty space design.

总之，杭州 UN 美业黑珍珠项目是柘壹设计在室内外装饰装修设计领域的一次成功实践，它融合了商业创新、空间美学、用户体验等多方面的卓越元素，为高端美业空间设计树立了新的标杆。

项 目 信 息

项目名称| 杭州 · UN美业黑珍珠

完工时间| 2024年

项目面积| 1000㎡

项目地点| 杭州UN.union（钱江新城总店）

设计机构| 深圳柘壹设计Z ONE⁺

柘壹官网| www.zheyidesign.com

主创设计| 王承超

设计团队| 罗华康、廖国荣、崔馨月、蒋楠

施工落地| 奕赋筑造

灯光深化| 思塔照明

美发设备：杭州阿武美发用品

项目摄影| 云眠 Studio

品牌推广| Cindy、Rachel

△设计图

△平面图

编辑：柘壹设计

撰文：柘壹设计

校改：柘壹设计

编排：柘壹设计