Z J · D E S I G N

Design project cases

ZJ DESIGN (SZ) LIMITED

至簡設計

www.zhijiandesign.com

无序与平衡

一次以纯粹用材的实践

线条之间的曲直、几何形体的变化

硬朗光滑的表面与柔软凹凸的质感

软硬交织、刚柔相济

A practice of using pure materials,

The interplay of curves and straight lines, the transformation of geometric forms, The juxtaposition of firm, smooth surfaces and soft, textured contours,

The blend of softness and hardness, the harmony of strength and gentleness.

SEQUENCE

几何、虚实的空间关系,以单一黑色作为展览空间的用色,自然凿面的天然石材穿插于建筑的结构中，理性与感性的交织，不显自彰。

轻松的气氛，朦胧的趣味，更显虚实相生之美，软硬交织、刚柔相济的巧妙融合，生动诠释出兼容并蓄的风貌，一定程度上弱化了方正的棱角，进一步丰富人与场所及产品的关联，也传递情感与价值认知。

Geometric and abstract spatial relationships, using solely black as the color for the exhibition space. Natural stone with a chiseled surface is interspersed within the architectural structure, blending rationality and sensibility without being overtly conspicuous.

The combination of spatial forms and products creates a relaxed atmosphere and a hazy sense of amusement, highlighting the beauty of the interplay between reality and illusion. The clever fusion of softness and hardness, and the harmony between rigidity and flexibility vividly interpret a style that embraces diversity. It partially softens the square edges, further enriches the connection between people, space, and products, and conveys emotions and value perceptions.

BALANCE

平 衡

一场理性与感性的平衡，镜面的映射链接着人与物的关联，还悄然引发深层的思考和感悟。趣味、轻松，虚实相生，虚与实的元素巧妙结合，给这个空间注入了生机与活力，让人沉醉其中。

A balance of rationality and sensibility, the mirrors reflection connects people with objects, quietly triggering profound contemplation and perception. Full of interest and relaxation, the fusion of the real and the illusory gives vitality and energy to this space, immersing people in it.

PRACTICE

实 践

这是一次以镜面不锈钢材质的实践,从家具到灯具设计的运用探索。镜面材质的运用，亦能在映射中带来趣味，充盈着场域的情绪与呼吸感。

同时也是一种探寻开放与自由的可能，干净利落的几何造型。打破、连接、重组的序构，追寻着自由的延展。

This is an exploration of using mirror stainless steel material in the design of furniture and lighting fixtures. The use of mirror material also brings fun through reflections, enriching the emotions and sense of space.

It is also an exploration of openness and freedom, with clean and sharp geometric shapes. Disruption, connection, and recombination of the structure pursue a sense of free extension.

CONCEPT

理 念

以“无序与平衡”作为简末品牌的新品发布主题。结合几何美学的延展，用打破、链接、重组的结构方式来表达有序与无序。

The theme of the new product launch for Jianmo, the brand, is Disorder and Balance. Combining the extension of geometric aesthetics, it expresses order and disorder through the means of breaking, linking, and reassembling structures.

当你放弃固有思维来打通无序有序的边界，会得来意料之外的惊喜。并希望能够向大家展示简末品牌一贯的设计理念，即创新、实用、美观...让人们在生活中感受到美的存在。

希望通过这样的探索和实践来找到设计的平衡、视觉的平衡、善意的平衡……

When you abandon conventional thinking to break through the boundary between disorder and order, unexpected surprises await. We also hope to showcase the consistent design philosophy of the JM brand: innovation, functionality, aesthetics... Making people feel the presence of beauty in their lives.

Through such exploration and practice, we aspire to find the balance in design, visual harmony, and benevolence...

ANALYSI

S DIAGRAM

分 析 图

分析动图

平面图

I N F O

项目名称 Name /

【简末JIANMO】

展位及产品设计

项目地址 Location /

中国 广州

项目面积 Area /

90㎡

项目设计 Project Design /

ZJ · DESIGN 至简设计

项目主案 Leading Designer /

Kay Sasa

项目材料 Material /

天然石材、艺术涂料、饰面板

照明 Lighting /

神话照明

项目摄影 Photographer /

覃昭量

ZJ Design

D E S I G N E R

Kay

ZJ · DESIGN 至简设计创始人-创意总监

简末JIANMO 设计家居品牌创始人-创意总监

Sasa

ZJ · DESIGN 至简设计联合创始人-设计总监

简末JIANMO 设计家居品牌联合创始人-设计总监

ABOUT

ZJ · DESIGN

至简设计

ZJ · DESIGN 至简设计机构是集建筑空间设计和产品设计多元化一体的设计创意型公司。

从不同的服务项目，不论商业领域还是文化性质，我们强调品牌化的设计，并重视设计的深度。

坚持对设计本身的思考与探索，积极创造市场效益及社会效益。

长期以来，我们对设计更挑剔地赋予作品独特的设计语言，坚持内容价值与美学价值的平衡理念。

透过作品的表现，纯粹而深入的探索空间、产品与人之间的关系哲学。

至简设计机构旗下有自主设计家居品牌 — 简末JIANMO

ZJ Design Agency is a design and creative company integrating architectural space design and product design diversification.

From different service projects, regardless of business field or cultural nature, we emphasize the design of branding and attach importance to the depth of design. Adhere to the thinking and exploration of the design itself, and actively create market benefits and social benefits.

For a long time, we have been more critical to the design and endowed the works with a unique design language, adhering to the concept of balancing content value and aesthetic value. Through the performance of the works, pure and in-depth exploration of the philosophy of the relationship between space, products and people.

ZJ Design Agency has its own design home brand — JIANMO

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ZJ Design