TIME TO GATHER

在城市宏大的叙事框架中，个体的表达往往隐藏着微妙的情感。上海在其著名的建筑和繁华的街区之外，拥有着不断发展的潮流和活力，不断丰富着城市的文化深度和内在肌理。

Within the grand narrative framework of the city, the individual expression often conceals delicate emotions. Shanghai, beyond its famous buildings and bustling districts, possesses an ever-evolving trendiness and vitality, continuously enriching the citys cultural depth and internal texture.

AVVENN是一个多元化的设计师品牌，于2021年在上海成立。在服装设计中善于将艺术美学与前卫意识相融合，通过简化的方式传达一种自洽舒适的状态。品牌的新实体店回归上海，空间作为品牌叙事的媒介。TIME TO GATHER以服装的原型——花纸为概念，从外观、内饰、细节等多个维度诠释“先锋和谐”的品牌精神。

AVVENN, a diverse designer brand, was established in Shanghai in 2021. Skilled in merging artistic aesthetics with avant-garde consciousness in clothing design, it conveys a self-consistent and comfortable state through a simplification approach. The brands new physical store returns to Shanghai, where the space serves as a medium for brand narration. TIME TO GATHER, conceptualized around the prototype of clothing — the pattern paper, interprets the brand spirit of Pioneer Harmonism from multiple dimensions, including appearance, interior, and details.

“先锋”象征着差异和独特性。天然石材作为嵌入式结构的主要材料，建立了空间立面的独特性。金属块从外部交织到内部，在视觉上增加了通道的体量，引导人流量，同时在进入空间时创造一种仪式感。手工老化的石材和金属板软化了表面的刚性，唤醒了空间的自然温暖和故事感，让品牌所表达的“和谐”可追溯。

Pioneer signifies difference and uniqueness.Natural stone, serving as the primary material for the embedded structure, establishes the uniqueness of the spatial facade. Metal blocks interweave from the exterior to the interior, visually enhancing the volume of the passageway, directing foot traffic, and simultaneously creating a sense of ceremony upon entering the space.The stone and metal plates, aged by hand, soften the surfaces rigidity, awakening the spaces natural warmth and sense of story, allowing the harmony expressed by the brand to be traceable.

传统的商业设计思维是占据每一寸空间。然而，先锋之所以被称为“先锋”，是因为有勇气去领导和反对常规。通过在入口处让出一定的物理空间，它允许情感缓冲和过渡。浅灰色的水磨石从外部延续到内部，引导游客进入不同的环境。

Conventional commercial design thinking is to occupy every inch of space. However, what makes a pioneer pioneering is the courage to lead and go against the norm. By conceding a certain physical space at the entrance, it allows for an emotional buffer and transition. The light grey terrazzo, continuing from the outside to the inside, guides visitors into different settings.

当人们移动时，楼梯上的金属凳子向内折叠的边缘转化为“图案纸”的轻质纹理;入口处的弧形石质门框提取出“切割”的运动轨迹;门把手错综复杂的交织结构表达了通过缝纫机“穿线”的动作。在这些细微的细节中，展开了对品牌精神的具体探索。

As one moves, the inward folding edges of the metal stools on the stairs translate the lightweight texture of pattern paper; the curved stone doorframe at the entrance extracts the movement trajectory of cutting; the intricately interwoven structure of the door handle expresses the action of threading through a sewing machine. In these subtle details, a concrete exploration of the brand spirit unfolds.

“样板纸”的概念源于服装设计的原型，象征着无限的创造力和精确的测量。走进去就像在一幅未完成的服装设计图中。线条、形式、纹理和颜色都表达了设计的创意。

The concept of pattern paper originates from the prototype of clothing design, symbolizing unlimited creativity and precise measurement. Stepping inside is like being in an unfinished clothing design drawing. Lines, forms, textures, and colors all express the creative ideas of the design.

延续立面的结构设计，室内是对称布置的。拱形的天花板，其有序的板结构，唤起裁剪的自由和图案纸的轻盈。金属结构周围10mm宽的凹槽模拟了服装制作中的固定针连接和扣，光滑的线条让人想起工匠在绘图时的精确控制。透过缝隙的光线强调了形式，突出了“图案纸”的概念。

Continuing the structural design of the facade, the interior is symmetrically arranged. The arch-shaped ceiling, with its orderly arrangement of slab structures, evokes the freedom of cutting and the lightness of pattern paper. The 10mm wide grooves surrounding the metal structure simulate the fixed pin connections and clasps found in garment-making, with smooth lines reminiscent of a craftsmans precise control during drawing. Light seeping through the gaps emphasizes the form, highlighting the concept of pattern paper.

从外观上看，建筑打破了传统的形式，用l形重新定义自己。两侧视觉对称的入口，大胆地表达了“先锋和谐主义”所固有的矛盾与共存、尖锐与轻松的品牌立场。

From the perspective of appearance, the architecture breaks away from conventional forms, redefining itself with an L-shape. The visually symmetrical entrances on either side boldly proclaim the brands stance on the contradictions and coexistence, as well as the sharpness and relaxation, inherent in Pioneer Harmonism.

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TIME TO GATHER