科技与诗意

Science and poetry

建筑、自然、复古、科技，时代秘境之旅。

—— They Beauty品牌中心。

They Beauty品牌空间设计以“元宇宙”的场景模式打开，大色块的铺陈、几何建筑构件的组合、艺术化前台的塑造、不锈钢材质装置运用，营造科技化的冷静与艺术摆件的诗意并存共生。

The space design of They Beauty brand is opened in the scene mode of meta-universe, the layout of large color blocks, the combination of geometric architectural components, the shaping of artistic reception, and the application of stainless steel materials, creating the coexistence of scientific calmness and artistic poetic decoration.

空间通过灯光、高饱和度的色彩以电影氛围感来塑造公区的每个空间场景，迷人色彩透过极致的感官体验，让人与空间都成为场地的视觉焦点。

Each space scene in the public area is shaped by lighting and high-saturation colors with a sense of movie atmosphere. Charming colors make people and space become the visual focus of the site through the extreme sensory experience.

在相对黑暗的场景中突出凝聚注意力与好奇心的视觉焦点。人们在趋光的本能作用下，品牌印象得以深植消费者心智，构建出一个超越现实的元宇宙场景。

Highlight the visual focus of attention and curiosity in relatively dark scenes. Under the action of peoples instinct for light, the brand impression can be deeply planted in the minds of consumers, and a meta-universe scene beyond reality is constructed.

产品区展示通道，运用自然元素高粱杆、芦苇杆，塑造丰硕、成熟、自然的大地艺术，结合They beauty产品的陈列，打造网红打卡概念空间，酷酷的趣味，重塑社交新距离，传递一种激情或松弛的生活态度，为They beauty品牌打造一个既满足当下年轻人的审美偏好，又契合当下娱乐经济消费结构的品牌新形象。

Product area display channel, the use of natural elements sorghum stalk, reed stalk, to create a rich, mature, natural land art, combined with the display of their beauty products, to create a network celebrity card concept space, cool interest, reshape social distance, transfer a passion or relaxed attitude to life, Create a new brand image for They beauty that not only meets the aesthetic preferences of the current young people, but also conforms to the current entertainment economic consumption structure.

对于通道空间塑造不直接看到房门，通过灯光与色彩表现神秘的好奇，设定精致趣味的小动物门牌指引走进秘境童话空间的体验感官。

For the channel space, we do not directly see the door, but express mysterious curiosity through lights and colors, and set delicate and interesting small animal door plates to guide the experience and sense of entering the secret fairy tale space.

项目信息

项目名称 | They Beauty医疗美容项目

项目地址 | 中国·江苏

项目面积 | 约900㎡

完工时间 | 2024.03

室内设计 | 厦门风亚设计机构

设计团队 | 张宜辉、林雁平、黄宝溪、陈瑞羡、周炼昌。

空间摄影 | 陈荣坤

DESIGNER

主创设计师：张宜辉

意大利米兰理工大学设计硕士

风亚设计有限公司首席设计师

时代更迭激发设计的创新，是风亚空间设计发展的核心，服务小组均由品牌策划研究团队、资深室内装饰设计师组成，整合室内装饰设计与品牌商业运营不同专业强强组合，“以品牌商业发展运营角度，提升品牌商业空间竞争力”,提高设计作品营运质量和经营竞争力是风亚的服务理念。不断整合过去案例成果，不断学习国际先进专业资讯，履行专业化方案设计、配饰设计、采购陈设等全程协助护航，确保设计作品最终质量。

hemeiART不断探索品牌空间未来路线，以丰富的设计经验以原创设计装饰结合商业功能需求做软装产品设计，熟悉运用自然、艺术、时尚元素、将生活形态和美学意识与品牌空间设计做有完美融入，赋予商业空间新时代时尚内涵，成功塑造当代多元的品牌商业空间艺术型态。

風亞設計-合美∧RT

Share the case of HemeiART beauty industry project, study and explore the commercial value of the new beauty industry space from different perspectives, and explore the potential commercial value of creating a modern fashion beauty industry space!