新作丨王华汉 历史的回响,AEG电器展厅

2024-03-13 22:19
  
历史的回响
ECHOES OF HISTORY
当问题变得毫无头绪,回归本源就是最好的路径。
When faced with a brand that plays a bridging role in human development, it seems that no spatial style can carry the unique charm of its brand. When the problem becomes disoriented, returning to the source is the best path.

                            

                            

                            

                            

                            

                            
AEG 展厅.广东惠州
About AEG
1883 Emil Rathenau先生将爱迪生的电灯专利带入欧洲
1887 Emil Rathenau 在德国柏林创立AEG
1907 AEG 聘请德国现代设计之父彼得·贝伦斯担任设计顾问,为AEG带来与众不同的设计品位,他从功能主义的角度出发,摒弃繁琐的装饰,实现了功能和美学的统一
2018 AEG来到中国,经过130的发展,已经成为时代传奇
1883 Mr. Emil Rathenau brought Edisons electric light patent to Europe
1887 Emil Rathenau founded AEG in Berlin, Germany
In 1907, AEG hired Peter Berens, the father of modern German design, as a design consultant to bring AEG a unique design taste. From a functionalist perspective, he abandoned cumbersome decoration and achieved the unity of function and aesthetics
In 2018, AEG came to China and after 130 years of development, it has become a pioneer of the times

                            
远古的启发
ANCIENT IN SPIRATION
设计师回到品牌本身,创想先驱,启迪未来的品牌理念不断的在脑中回响。AEG一直崇尚先于时代,并且驱动世界向前。
The designer returns to the brand itself, and the brand concept of creating pioneers and inspiring the future continues to echo in their minds. AEG has always advocated being ahead of the times and driving the world forward.

                            

                            

                            

                            

                            

                            
一个先于时代4500年的空间范式,进入了设计师的脑海。
密斯说建筑起源于两块砖被用心的搭在一起,而巨石阵正是人类最早的建筑空间塑造范例,这也成为了设计师的灵感之源。
A spatial paradigm that predates the era 4500 years has entered the minds of designers. Mies said, Architecture originated from two bricks carefully stacked together, and Stonehenge is the earliest example of human architectural space shaping, which has also become a source of inspiration for designers.

                            

                            

                            
历史与现代并存
HISTORY AND MODERNITY COEXIST
神秘感激发了客户探索的无限欲望,
The designer created a mysterious and powerful front field for the brands display space. Mysterious gratitude has unleashed the infinite desire of customers to explore, and a sense of power has responded to the brands century old solid tone.

                            

                            
客户
游走于此,犹如进入古老巨石迷阵的游客,恍惚之间,仿佛穿越了时空的限制,去到了人类空间的发端,也去到了现代主义的启蒙时期,更触发了对于AEG产品本身的探索与体验。
Customers wandering here are like tourists entering an ancient stone maze. In a daze, they seem to have crossed the limitations of time and space, arrived at the beginning of human space, and also entered the enlightenment period of modernism, which further triggers the exploration and experience of AEG products themselves.

                            
远古与现代
奇迹与创造,
手工与科技,
回响在同一空间,
过去变得崭新,
当下启迪未来。
设计师用空间精准回应了AEG的百年发展愿景。
Ancient and modern, miracles and creations, handicrafts and technology, echo in the same space, the past becomes brand new, and the present inspires the future. The designer accurately responded to AEGs century long development vision with space.

                            
意外的创作
UNEXPECTED CREATION
艺术家乔瓦尼.斯特拉扎凭借一个作品就备受人们的瞩目,这位雕塑家的代表作就是《戴面纱的圣女》。这件作品用卡拉拉大理石雕刻而成,坚硬的大理石被雕刻的柔软丝滑、薄如蝉翼又透纱朦胧,让我们感受到的是安静、柔软、平和,但同时我们也看到了内在的力量,像石头一样坚韧,所有结合在一起就是力量与脆弱、坚硬与柔软。
Artist Giovanni Strazza has gained attention with just one work, and her representative work is The Virgin Wearing a Veil.. This work is carved from Karala marble. The hard marble is soft and silky, thin as cicada wings, and translucent and hazy, making us feel quiet, soft, and peaceful. However, at the same time, we also see the inner strength, tough like stone, all combined together is strength and fragility, hardness and softness.

                            

                            

                            

                            

                            

                            
在AEG展厅项目摄影项目的现场,受到艺术家的影响,设计师突发奇想,试图在坚硬强悍的空间氛围下营造出一种与之形成对比的柔美。
At the scene of the AEG exhibition hall project photography project, influenced by the artist, the designer had a sudden idea and attempted to create a contrast of softness in the hard and strong spatial atmosphere.

                            

                            

                            
▲艺术家乔瓦尼.斯特拉扎的《戴面纱的圣女》
设计师将纯白的桌布悬垂于立面,垂顺的布面在静止的空间中反而形成了雕塑般的力量感。这种柔软与力量的冲突感,为空间平添了一份意外的艺术感受,意外的创作更成为项目的一抹惊鸿。
The designer draped the pure white tablecloth over the facade, and the smooth fabric surface created a sculptural sense of power in the still space. This sense of conflict between softness and strength adds an unexpected artistic feeling to the space, and the unexpected creation becomes a stunning achievement for the project.

                            

                            

                            

                            

                            

                            

                            

                            

                            

                            

                            

                            
项目信息
Information
项目名称:
历史的回响
Project Name:
Echoes of History
项目业主:
AEG德国高端进口电器
Project Owner: AEG, German high-end imported appliances
项目地址:
惠州市惠城区演达二路万饰城A馆二楼A210,A211,A212
Project Location: Huizhou City, Huicheng District, Yanda Second Road, Wanshi City, Building A, 2nd floor, A210, A211, A212
项目面积:
180m²
Project Area: 180m²
设计机构:
土禾空间设计事务所
Design Company: Tuho Space Design
设计总监:
王华汉
Design Director: Wang Huahan
设计团队:
梁春兰、曾思玉、陈敏露、蔡旭东、张海诺
Design Team: Liang Chunlan, Zeng Siyu, Chen Minlu, Cai Xudong, Zhang Hainuo
照明设计:
曲腾飞
Lighting Design: Qu Tengfei
项目摄影:
山外视觉
Project Photography: Sun way
项目撰文:
Ruth
Project Writing: Ruth
品牌顾问:
纯氧设计馆
Brand Consultant: Pure Oxygen Design Gallery
合作材料
博洛尼家居、欧文莱素色瓷砖精品岩板、大津艺术涂料、维品石材、想天照明、唯佰艺术造景、家丽雅
Cooperation materials: Boloni , Overlλnd, Dajin artisan, Vipin Stone, Santan, Weibai Art Landscape, Jaria Home

                            
王华汉
土禾设计创始人
万物土中生,“土”为事物的物质性根本,“禾”则泛指植物群体。土禾设计(THD),作为新生代的设计团队,致力于不同项目的独特创意表达,讲究场所的在地性、自然性和功能指向性的探索、以自由生长的意志减少设计的过度干预,注重细节的构建以及追求朴素、纯碎与恰如其分的立意深远。

                            

                            

                            
图片版权 Copyright :土禾设计

                            
 

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