近日，

Francesc Rifé

带来了他的最新作品：

Scalpers Sevilla

。这是Scalpers品牌旗下的新店，位于该品牌的诞生地——安达卢西亚首府，此地周围遍布乡村建筑，同时毗邻这座城市最具革新意识的当代性地标之一的位于

Encarnación

广场上由

Jürgen Mayer

设计的“

Las setas

”。这种强烈的反差，激发了设计师的灵感，打造出传统和现代完美融合的新空间。

Recently, Francesc Rife brought his latest work, Scalpers Sevilla. The new Scalpers flagship store is located in the brands birthplace, the capital of Andalusia, surrounded by vernacular architecture and adjacent to one of the citys most transformative contemporary landmarks, the Jurgen Mayer designed Las setas on Encarnacion Square. This strong contrast has inspired the designer to create the latest pieces that perfectly blend traditional and modern elements.

经过合理的空间布局之后，一楼是男装区，二楼是女装和童装区，顶楼是高定区。在某种程度上，设计解构了由一个骷髅头和两条小腿所代表的品牌标志，并形成新的空间概念。骷髅头通过一个大型的圆形不锈钢框架来表现；而一楼的两条

“小腿”则通过拉长的椭圆形来诠释，从而构成独一无二的展示区。它们采用独特钢材制作而成，不仅引入了城市元素，而且与品牌本身一样，寻求在实用与反叛之间建立对话。

After a reasonable spatial layout, the first floor is the mens wear area, the second floor is the womens and childrens wear area, and the top floor is the high definition area. In a way, the design deconstructs the brand logo, which is represented by a skull and two calves, and forms a new spatial concept. The skull is represented by a large, round stainless steel frame; The two lower legs on the first floor are interpreted through elongated ovals to form a unique exhibition area. Crafted from unique steel, they not only introduce urban elements but, like the brand itself, seek to establish a dialogue between practicality and rebellion.

金属结构给悬挂、陈列服装和容纳各种小器材（如活动镜子）提供了多功能性的解决方案。它们还隐藏原有的建筑立柱，使得大型钢柱成为了令人瞩目的视觉焦点。地面和立面采用暖灰色微水泥与匈牙利点纹橡木相结合，将特定空间的材料组织成一个更为复杂的表达体系。

The metal structure provides a versatile solution for hanging and displaying clothing and housing a variety of small equipment such as moving mirrors. They also hide the original building columns, allowing the large steel columns to become a striking visual focus. The floors and facades are made of warm grey micro-cement combined with Hungarian dot oak to organize the materials of the specific space into a more complex expressive system.

建筑之中，一个

U型楼梯成为空间的重要部分，并配置了全景电梯，作为主要交通连接各层。此外，动线上策略性的布置着屏幕，以展示品牌的最新广告、活动，增强了客户的购物体验。

In the building, a U-shaped staircase becomes an important part of the space, and a panoramic elevator is configured to serve as the main transportation link between the floors. In addition, screens are strategically placed to display the brands latest advertisements and activities, enhancing the customers shopping experience.

照明设计在项目中占有重要的地位。采用与项目相同的独特钢材打造的定制灯具包含多个

LED

，横跨一二层，营造出现代的空间氛围。在高定区，采用了更为经典的方式，通过筒灯、集成在货架上的

LED

和定制聚光灯提供一般照明。于此，舒适的沙发和扶手椅使场景更像是一个家。两种截然不同的叙述，为购物者呈现了全新的视觉感受。

Lighting design plays an important role in the project. Custom light fixtures made from the same unique steel used in the project contain multiple leds that span the first and second floors to create a modern atmosphere. In the high definition area, a more classic approach is taken to provide general lighting through downlights, leds integrated on shelves and custom spotlights. Here, comfortable sofas and armchairs make the scene more like a home. Two very different narratives, presenting a new visual experience for shoppers.

Francesc Rifé

创始人

专访

Exclusive Interview

Yinji

：您可以分享一下您设计灵感的来源吗？

Yinji: What are the methods to introduce the source of design inspiration？

Francesc Rifé

就像之前在讲座中所提到的，我认为进化比革新更重要，所以说每个作品它自身就构成一种非常统一的对话，也有一种递进的关系。具体要说在哪里获得灵感，我觉得当下社会人们都会选择去旅行，途中你会碰到不同地方的人，遇见不同的事物，它们都有自己的风格，这些都能成为你的灵感来源。也就是每一天你接触的所有事物均有可能成为你的设计灵感。

Francesc Rifé: As he said in the lecture before, he believes that evolution is more important than revolution, so each of your works is a very unified dialogue in itself, and there is also a kind of communication between them. Echoing of Jin. Specifically, where to get inspiration, everyone in todays society will travel. During the trip, you will get people from different places and things in different places. People or designers in all places have their own design styles, and these styles are also you. Source of inspiration. That is, the things you touch every day can be your source of inspiration.

还可以在同事之间捕捉灵感，我们工作室成立了许多年，彼此在情感上都会有交流或某种激发。以及我们还可以在历史、文化或书中等所有的信息源中获得灵感，关键在于如何捕捉并形成自己的体系架构。。

There is also the capture of inspiration between colleagues in the studio. We have been established for many years, and we have an emotional exchange or stimulation with each other. There are also history, culture, and books. All these sources of information are our sources of inspiration. The key lies in how to capture and form a system.

Yinji

：您在商业空间的设计中，是否需要更多的考虑销售的业绩？

Yinji: Does the commercial space need to consider more business logic for selling goods?

Francesc Rifé

：目前，商业趋于线上化的趋势，这对线下品牌店的设计提出了更高的要求。因为顾客会因为线下的空间设计形成对品牌的看法。在我看来，无论什么产品的销售，品牌形象是最重要的，你的品牌一定要具有可识别度，同时要具有鲜明特征，才能让顾客印象深刻。

Francesc Rifé: At present, there is an online trend in business, so it puts forward better requirements for the design of offline brand stores. Because customers will form their views on the brand because of the design of the offline store. In my opinion, no matter what you sell, brand image is the most important thing. Your brand must be recognizable and have some characteristics that make customers remember you all at once.

每家公司都有自己的品牌理念，所以商业空间的设计都应该结合公司自身的文化进行。只有从战略角度去思考，才能使品牌在瞬息万变的潮流中脱颖而出。毕竟，在现代社会中，品牌形象的力量是非常强大的。它可以促进销售的增长，还可以增强线上的品牌营销。

Every company has its own brand philosophy, so the design of every store should be designed in accordance with the companys own concept. Only strategic considerations can make the brand stand out in such a rapidly changing world. After all, image is very powerful in modern society. It can promote the growth and maintenance of sales, and it can also promote online sales.

图片版权 Copyright ：Francesc Rifé