丸斯设计以“无界与共生”为概念完成了

Rockyland岩域品牌焕新和总部展厅设计。

展厅共三层，总面积约1000㎡。

其中一层为品

牌概念展厅,二层为场景展厅及选材中心，三层为办公区。

Ones Design refreshed the Rockyland brand and completed the headquarter showroom with the concept of Boundless Nature. The showroom has three floors of total about 1,000 square meters. The first floor is for the brand concept introduction, the second floor , for the scene exhibition and product selection center, and the third floor ,for the office.

无界博物馆

BOUNDLESS MUSEUM

博物馆是现代人的教堂

Museums are churches for modern

Rockyland总部展厅位于广东佛山陶瓷总部基地，嵌入在一排面积和高度完全相同的联排展厅中。面对众多同品类品牌的冲击及场地的限制，丸斯对品牌理念、功能需求及运营模式进行梳理，确定以“无界博物馆”为概念将总部展厅打造成品牌理念传递、空间场景体验和产品选材中心为一体的综合展厅。“无界博物馆”如同Rockyland岩域的一张名片，代表着一个历经30年陶瓷公司文化的沉淀。

The Rockyland showroom is located at the Foshan CCIH, embedded in a row of showrooms with the same area and height. Faced with the impact of many brands in the same category and space constraints, Ones sorted out the brand concept, functional requirements and operation model, and decided to build the showroom with the concept of boundless museum to convey the brand concept, space and scene experience and product selection. Unbounded Museum is like a business card of Rockyland, representing the accumulation of culture of a ceramics company that has lasted 30 years.

通过颜色切分建筑立面：左侧白色为主展厅，通过水平向打通外墙塑造室外阳台来诠释“内外无界”的品牌理念，强化室内和室外的延伸感。将右侧黑色垂直向主交通空间打造出静谧的空间氛围作为每一层展厅到达的过渡序章，从而创造出每一层到达后豁然开朗的对比感。

The building facade is divided by color: white is the main exhibition hall on the left, and the exterior wall is opened horizontally to create an outdoor balcony to interpret the brand concept of no boundary between inside and outside and strengthen the sense of extension between indoors and outdoors. Using the black vertical line on the right to the main space creates a quiet atmosphere space as a transitional prelude to the arrival of each floor of the showroom, thus creating a contrast that suddenly opens up after arriving at each floor.

光之塔，亦是风之塔

The Tower of Light is also the Tower of Wind

聚沙成塔

Gathering sand into a tower

考虑到复杂的周边环境，设计师将体验场景和动线沿四周设置，尽量阻隔外部对中心的影响。对内创造一个相对静谧安宁的空间氛围，让天空成为对外感知的主方

向。通过将垂直向空间打通，把光和风引入室内。

Taking into account the complex surrounding environment, the designer considered the showroom plane in layers, and arranged experience scenes and movement lines along the surroundings to try to block external influences to the center. Create a relatively quiet and peaceful space atmosphere internally, making the sky the main direction of external perception. By opening up the vertical space, light and wind are introduced into the interior.

向上打通，向下挖掘的共生舞台是一个多功能的复合场景，此处兼顾洽谈沟通、讲演、休憩思考、冥想等功能，让我们从世俗中抽离，全身心沉浸其中。

The stage that opens up and digs down is a multi-functional complex scene that takes into account functions such as communication, lectures, rest and meditation, etc., allowing us to withdraw from the world and immerse ourselves in it.

光塔是光的通道，展现出时间的流动。阳光从狭窄的光塔进入，随着内壁的反射作用，逐渐变得均质而柔和。从塔底流出，洒向头顶，随着时间流转和阳光的移动，在明暗中不断变化，营造出神圣的氛围。帮助我们抛开一切纷扰，凝神静气。迎着天光向上感知，接受光的照拂。

The lighting tower is a channel of light, showing the flow of time. Sunlight enters from the narrow lighting tower and gradually becomes homogeneous and soft due to the reflection of the inner wall. It flows out from the bottom of the tower and sprinkles to the top of the head. As time goes by and the sun moves, it constantly changes in light and dark, creating a sacred atmosphere. Help us to put aside all distractions and focus on calmness. Feel upward toward the sky and accept the light.

在穿透屋顶花园的光塔侧面开洞，形成风斗，捕捉高处因室内外温差产生的压力气流，再通过塔身把上部气流引入室内，加速空气流通。调节室内“气候”的同时也是我们应对后疫情时代室内环境的要求做出的思考。

A hole is made on the side of the lighting tower that penetrates the roof garden to form a wind duct, which captures the pressure airflow at high places caused by the temperature difference between indoors and outdoors. The upper airflow is then introduced into the room through the tower body to accelerate air circulation. While adjusting the indoor climate, we are also thinking about how to respond to the requirements of the indoor environment in the post-epidemic era.

把自然装进博物馆

Put nature into a museum

抽象自然，置于室内。

Abstract nature, placed indoors.

仿佛置身于自然内，漫游在微缩的山野中。春风和煦，怡然自得。

It feels like you are in nature, roaming in the miniature wilds. The spring breeze is warm and comfortable.

室内每个景观区域考虑个性与差别，将自然与空间进行联系，柔化场地边缘，让内部体积与意识一同流动，打造无边界的体验感。

Each indoor landscape area considers individuality and difference, connects nature with space, softens the edges of the site, allows the internal volume and consciousness to flow together, and creates a borderless experience.

Rockyland是一个提供室内外一体化应用解决方案的瓷砖品牌，通过多个微缩的室内外场景来表达产品性能。

Rockyland is a ceramic tile brand that provides integrated indoor and outdoor application solutions, expressing product performance through multiple miniature indoor and outdoor scenes.

日常诗意，心向无界

Everyday poetry, the heart has no boundaries

相较一层，二层展厅是日常感场景的再现。穿过幽暗的楼梯拾阶而上到达二层，餐厨场景、会客场景、卫浴场景都囊括其中。通过开窗和门洞尺度来控制自然光的介入，形成渐变的自然光氛围，让空间更有层次。

Compared with the first floor, the second floor showroom is a reappear of everyday scenes. Climb up the dark staircase to reach the second floor, where dining and kitchen scenes, reception scenes, and bathroom scenes are all included. The intervention of natural light is controlled through the scale of windows and door openings, forming a gradual natural light atmosphere and making the space more layered.

用克制的设计手法，让空间呈现干净的美感。柔和而中性的材质、色调，应用于内部和外部，强化空间的凝聚力。

Using restrained design techniques to give the space a clean aesthetic, and using soft and neutral materials and tones to strengthen the cohesion of the space both internally and externally.

光塔外环绕楼梯，作为二三层之间的串联。打破了空间封闭的关系，让阳光、视线、植物相互穿越、渗透。塔壁上开洞，天光倾泻而下，为环塔而行带来更多体验的乐趣。

The lighting tower is surrounded by stairs, which serve as a series connection between the second and third floors. It breaks the closed relationship between spaces and allows sunlight, sight, and plants to pass through and penetrate each other. There are holes in the tower wall, and the skylight pours down, bringing more fun to the experience of walking around the tower.

项目信息

Information

作品名称：

无界博物馆

Name of Work: Boundless Museum

项目名称：

Rockyland岩域佛山总部展厅

Name of Project: Foshan Rockyland showroom

设计公司：

上海丸斯设计咨询有限公司（O.D.A.）

Design Unit：

项目面积 ：

1000㎡

Area of project: 1000㎡

主创设计：

李明帅

Designer: Lucas

设计团队：

李娟,刘辉，Finn,刘冰

Design Team: Li Juan, Liu Hui, Finn, Liu Bing

品牌焕新：

Avon

Brand Refresh: Avon

软装设计：

格物软装 CC l徐诗茹

Soft Decoration Design：

Grew Soft Decoration Xu Shiru

灯光设计：

美诺光电

Lighting Design：

MEL Lighting Design

施工团队：

佛山市上林环境装饰工程有限公司

Construction Team：

Foshan Shanglin Environmental Decoration Engineering Co., Ltd

摄影师：

吕晓斌、赵宏飞

Photographer: Lv Xiaobin, Zhao Hongfei

李明帅

丸斯设计创始人及空间设计总监

ODA丸斯是一家跨领域的新锐设计咨询机构，为品牌提供多元服务与创新体验。业务领域涵盖建筑、室内设计、品牌咨询、产品设计等。ODA将策略，设计，创新与实践经验相结合，助力于众多国际品牌和本土品牌。

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