项目信息

Project Information

项目名称：Mottled Pink · 梵誓ONESWEAR杭州湖滨88珠宝店

Project name: Mottled Pink · ONESWEAR Hangzhou HUBIN 88 Jewelry Store

设计方：上海潜水钟建筑科技有限公司，上海平介建筑设计事务所

Designer: Shanghai Diving Bell Architecture Technology Co. Ltd., Shanghai Parallect Architecture Design Studio

项目完成年份：2023年9月

Project Accomplish Date: 9/2023

主持设计师：黄迪

Chief Designer: Di Huang

设计团队：黄迪，刘丰迪，肖明峰，武升华

Team: Di Huang, Fengdi Liu, Mingfeng Xiao, Shenghua Wu

项目地址：杭州，浙江

Project Address: Hangzhou, Zhejiang

摄影版权：小柒，黄迪

Photo Credits: Qi, Di Huang

合作方：苏州再造设计

Partners: Suzhou Re-design Studio

建筑面积：80㎡

Building Area: 80㎡

邮箱：di.huang@parallect-design.com

E-mail: di.huang@parallect-design.com

 

 

 

 

 

 

 

梵誓ONESWEAR是由65位设计师创立的浪漫珠宝品牌，创始人希望他们的设计只服务10%对大众审美过敏的少数派，不迎合也不刻意突显。新店位于杭州市上城区的湖滨88购物中心内，面积为80平方米。当一座充满生机、活力与爆发力的城市，遇见一个独立、先锋的品牌…

ONESWEAR is a romantic jewelry brand founded by 65 designers. The founder hopes that their designs will only serve the 10% minority who are allergic to public aesthetics. The new store is located in the Hubin 88 Shopping Center in Shangcheng District, Hangzhou, with an area of 80 square meters. When a city full of vitality and explosive power meets an independent and pioneering brand...

▼ 梵誓ONESWEAR杭州湖滨88珠宝店，ONESWEAR Hangzhou HUBIN 88 Jewelry Store  ©小柒，黄迪

轻反叛
Slightly rebellious

后疫情时代的梵誓ONESWEAR在空间策略上一改原有外放、张扬、舍我其谁的先锋气质，转而将目光投向与使用者的更为贴近的空间本至，新店的设计是柔软、温和与浪漫的。但品牌基调和客群定位仍注定空间设计中需要少许“少数派因子”。

In the post-epidemic era, ONESWEAR has changed its spatial strategy from its original avant-garde temperament to a space that is more focus on itself and closer to users. The design of the new store is soft , gentle and romantic. However, the brand tone and customer group positioning are still destined to require a little "minority factor" in space design.

▼ “少数派”珠宝店，"Minority" jewelry store  ©小柒，黄迪

设计摒弃了传统珠宝店中贵重石材、木纹、金属收边等追求华丽装饰感的公式化做法，进而通过斑驳的浅粉色肌理涂料运用，试图寻求素朴、粗粝与温柔间的情绪均衡。

The design abandons the formulaic design ways of traditional jewelry stores, it does not pursue gorgeous decoration such as precious stones, wood grains, and metal edges in, but uses mottled light pink texture paint to find an emotional balance between simplicity, roughness, and gentleness.

▼ “均衡”，" Balanced "  ©小柒，黄迪

符号学，神秘石室考古
Semiotics, occult archeology

我们希望空间是模糊而充满多义性和想象空间的，正如恋爱双方间的情感，或是一间密室。

We hope that the space is fuzzy and full of ambiguity and imagination, just like love relationship or a secret room.

▼ 立面图，Elevation  ©上海潜水钟建筑科技有限公司

恰恰场地平面为接近梯形的不规则外轮廓。因此方案设计结合墙体的斜边进退关系为可移动展台创造条件，同时在装饰完成面与建筑墙体间的夹角空间做减法，宛如篆刻的在负型中纳入不同的抽象符号，它们是在应对空间的复杂性时，自然产生的结果，同时也形成了具有辨识度的装饰语言。

The site has an irregular outline which likes a trapezoid. Therefore, the design creates conditions for movable booths by making use of the bevel edge. At the same time, the angular space between walls becomes abstract symbols. They are naturally formed when dealing with the complexity of the space, and also become a recognizable decorative language.

▼ 斜边空间策略，Hypotenuse space strategy  ©上海潜水钟建筑科技有限公司

▼ 利用斜边空间设置展示区，To set up display area by using hypotenuse space  ©小柒，黄迪

化零为整地将所有变化统筹在同一基调下，手法相比“搭建”，更像“挖掘”，室内仿佛一座亟待探索的神秘石室。

We organized all the changes under the same tone. The method is more like "excavation" than "building". The interior is like a mysterious stone chamber to be explore.

▼ 产品展示区, Product Showcase  ©小柒，黄迪

▼ 平面图，Plan  ©上海潜水钟建筑科技有限公司

昭示面
Facade

▼ “石室入口”，" Stone chamber entrance "  ©小柒，黄迪

虽是封闭空间，仍要平衡内外的统一与差异性。我们希望赋予体验者一个私密且有包裹感的内部体验，面向商场公区一侧的昭示面则是相同语汇的延展与解构、离散。

Although it is a closed space, it is still necessary to balance the unity and difference between the inside and outside. We hope to give the experiencer a private and enveloping interior experience. The public side facing the public area is an extension, deconstruction and discreteness of the same vocabulary.

▼ 商铺昭示面，Storefront design  ©上海潜水钟建筑科技有限公司

▼ 入口过渡空间，Transition  ©小柒，黄迪

立面设置展示橱窗，通过内凹的入口门洞设计，形成事件型灰空间。作为内外切换的缓冲，同时承载了不定期更新的品牌主题元素。

Display windows are set up on the facade, and an gray space is formed through the concave entrance door design. It serves as a buffer for switching between inside and outside, and also carries brand theme elements that are updated from time to time.

▼ 品牌界面，Brand interface  ©小柒，黄迪

灵活空间，产品化，可复用家具与成本控制
Flexible space, productized and reusable furniture and cost control

▼ 自由平面，灵活空间，Free plan, flexible space  ©上海潜水钟建筑科技有限公司

场景的包容性和成本控制是当下大环境中不可避免的话题，因而在设计中平面布局也旨在兼顾使用的效率与最大的灵活度：空间外侧高效设置了接待台和模块化的展柜，中部则可根据需求切换不同的展示、洽谈休憩空间模式。

The inclusiveness of the scene and cost control are inevitable topics in the current environment. Therefore, the layout of the design also aims to take into account the efficiency of use and maximum flexibility: a reception desk and modular display cabinets are efficiently set up on the outside of the space, and in the middle part space can be switched to different display and negotiation rest space modes according to needs.

▼ 可移动、组合、复用的产品化展示台, Movable and reusable display cabinets  ©小柒，黄迪

▼ 休闲洽谈区, Leisure area  ©小柒，黄迪

包含展台、展柜、接待桌在内，所有家具均为产品化的可移动复用家具，是同类型空间中少有的引入可持续和自由布局理念。

All furniture, including booths, showcases, and reception tables, are productized movable reusable furniture, which is also a very important concept of design: sustainability and flexible slayout.

 

▼ 接待区a, Reception area a  ©小柒，黄迪

▼ 接待区b, Reception area b  ©小柒，黄迪

▼ 展柜, Showcase  ©小柒，黄迪