东方视角下的零售空间

SVRN 商店

| SVRN

SVRN店的空间设计始于我们通过东方视角对SVRN的品牌形象和叙事的诠释。西方视角着眼于物体本身，而东方视角则更关注物体周围的关系。

The spatial design of the SVRN store began with our interpretation of SVRNs brand image and narrative through an Eastern lens. While the Western perspective focuses on the object itself, the Eastern perspective focuses more on the relationships around the object.

商店的空间布局考虑了顾客流通在空间中所产生的流线、物体和开放性。而且，视觉张力是由顾客在商店中浏览时不断变化的视力造成的。我们相信这些都是SVRN独特的潮流和张力，它填充了商店的空间“空白”。

The spatial layout of the store takes into account the flow, objects and openness created by the circulation of customers through the space. Moreover, the visual tension is created by the changing eyesight of the customer as they navigate through the store. We believe that these are the unique trends and tensions of SVRN, which fill the spatial gaps of the store.

整个空间分为两个部分，其中主销售楼层由整体固定装置组成，创造了独特的顾客流向。并且，后室的设计主要材料是拉丝不锈钢和对比微水泥灰泥漆。材料的整体使用是 SVRN 品牌形象和叙事的体现。

The entire space is divided into two sections, where the main sales floor consists of integral fixtures that create a unique customer flow. And, the back room was designed with brushed stainless steel and contrasting micro cement stucco paint as the primary materials. The overall use of materials is a reflection of SVRNs brand identity and narrative.

我们设想这家商店是东方视角的展览。通过体现东方哲学，SVRN 的镜头所谈论的系列不仅是时尚和潮流的产物，而且超越了服装。它们是哲学、叙事、艺术和设计运动，因为 SVRN 强调了围绕藏品的关系。

We envisioned this store as an exhibition of Eastern perspectives. By embodying Eastern philosophies, SVRNs lens talks about collections that are not only the product of fashion and trends, but go beyond clothing. They are philosophical, narrative, artistic and design movements as SVRN emphasizes the relationships surrounding the collections.

SVRN 商店

| SVRN

时尚品牌Balenciaga在柏林开设了第一家零售店，延续了该品牌的原始建筑美学，并拥有整体混凝土板和仿旧表面。

Fashion house Balenciaga has opened its first retail store in Berlin, continuing the brands original architectural aesthetic with monolithic concrete panels and faux-aged surfaces.

商店的地板铺有方形的浇筑混凝土板，与外面的人行道相映成趣。染色和破裂的混凝土板覆盖了吊顶下方的墙壁，吊顶故意不被覆盖，以暴露其原本隐藏在上面的工业设施和百年历史的建筑。

The stores floor is covered with square slabs of poured concrete that mirror the sidewalk outside. Stained and cracked concrete slabs cover the walls below the suspended ceiling, which was intentionally left uncovered to expose the industrial facility and century-old building it originally hid above.

原始建筑美学也延续到了商店的陈设中，店内四张一组的做旧皮革座椅，增添了其腐朽的外观。

The original architectural aesthetic carries over into the stores furnishings, with groups of four distressed leather chairs adding to its decayed look.