LJID首发|卧野设计 • 绿茶拾伍载_20230910
2023-09-10 00:42


■ LJID - 卧野设计空间视频
灵璧一石天下奇
宝落时间何巍巍
声如青铜色土玉
秀润四时岚岗翠


01
GREEN TEA FOR 15YEARS
绿茶拾伍载
作为初代网红餐厅 ,在卧野与绿茶合作的过程中,经历了多次版本的迭代。
从湖边到茶园,从京城到拉萨。
从具象到抽象,
从浓墨重彩的亭台楼阁,到寥寥几笔的江南诗意,
让品牌形成了独居魅力的文人符号。


P. 01


P. 02


P. 03
直至今日,
以极具东方审美特点的灵璧石为灵感
创作了这个更适应于当代审美的新版本,
希望借助品牌的传播力,
用更具备视觉张力的设计手法,
让更多的年轻人了解东方传统文化的魅力。


P. 04


P. 05


P. 06


P. 07
02
HUMANISTIC
TEMPERAMENT
人文气质
见山
见水
见龙井
问竹
问石
问书香
在设计过程中卧野设计希望有这样一家店,
可以浓缩绿茶餐厅拾伍载的精神气质,
最终提炼出这样几个关键词。


P. 08


P. 09


P. 10


P. 11


P. 12
将文人气质贯穿于极简主义的设计思想之中,
用大开大合的设计手法把古人对灵璧石审美诉求传承于此。


P. 13


P. 14


P. 15


P. 16
• 03
FULL OF
JIANGNAN
满眼江南
这次的设计是带着非常明确的设计任务,
开始的这次的命题作文。
业主希望打破顾客心中对江南水乡的固有印象,
建立品牌气质与全新符号的认知链接。


P. 17


P. 18


P. 19
做到连锁品牌对投入成本的控制,
减少品牌多地露出的品控难度,
用更高效的方式让品牌文化得到传播。
最终,
寥寥几笔,
是满眼江南。


P. 20


P. 21


P. 22


P. 23
• 04
ANALYSIS
DIAGRAM
分析图


平面图 P. 24
INFO
- 项目名称 -
绿茶 中餐厅
- 设计机构 -
杭州卧野空间设计事务所
杭州六幺零设计有限公司
- 设计总监 -
苏 静
- 参与设计师 -
赵恒诚 陈坚
- 项目面积 -
369㎡
- 项目地址 -
浙江 杭州
- 项目摄影 -
苏 静
DESIGNER


苏 静
卧野空间设计创始人 - 设计主理人
六幺零建筑
设计创始人 - 设计
主理


杭州卧野空间设计有限公司,
品牌名取:
身处酒肉
心卧田野之意。
卧野空间设计,依东方文人之风骨,观当代设计之变革,助商业品牌之成长,存设计艺术之初心。
公司由苏静先生创立于
2016
年主要服务与餐饮,民宿,
办公,
艺术空间
擅长抛开对事物的刻板印象,搭建全新的空间思维,尝试用多维度/跨学科的方式去思考并创造
主要
进行空间设计/小型建筑改造等,致力于探索传统工艺与空间/环境/产品等设计方向的融合与再创造
同时,团队与时尚/艺术/传统民族工艺等不同领域的专业团队保持密切合作,探索在不同学科上跨界的可能
团队目前的项目分布全国各地,涵盖北上广深江浙川渝等地
希望通过一群年轻/有理想的设计人为
社会
提供优质/与众不同的设计服务
MAGNUM OPUS








卧野设计 • 角色之外
REVIEW


LJID首发|山禾设计 • 等花盛开


LJID首发|二向箔设计 • 至柔缤纷


LJID首发|至序建造 • 唯简单境


LJID首发|为睦设计 • 轻法混搭


LJID首发|戈多设计 • 时间之外的秘境
FIRST RELEASE










SPECIAL ISSUE


// LJ看设计 | 设计杭州特辑 //


// LJ看设计 | 设计广州特辑 //


// LJ看设计 | 设计南京特辑 //


// LJ看设计 | 设计佛山特辑 //


// LJ看设计 | 设计深圳特辑 //
……
- END -
WECHAT VIDEO
微信视
频号
点击图片进入信频号浏览更多作品


L J 看 设 计
- THANKS -


欢迎大家将LJ看设计设为‘星标’公众号
以便第一时间接收内容推送