我们于日用必需的东西以外，必须还有一点无用的游戏与享乐，生活才觉得有意思。当我

们放下「有用」之物的执念，在一些「无用」的事情上寻找乐趣，反而能更加靠近「野渡无人舟自横」的状态，更能获得精神上的自由。

——周作人在《北京的茶食》

策略回溯

Strategy Backtracking

产品项目以家居场景下使用体验和哲学性思考作为基点。从战国时期道家学派庄子

“无用之用，方为大用”的哲学思想下，载入时下人们对美好生活的共同向往中。美学逻辑从主体基点不断变形，贯穿联邦高登品牌工艺与质感语境。联名款衣帽间的设计从三个部分展开思考动机发展：

01 品牌策略定位的递进与抵达

02

观念的进化路径与哲学性

思考

03 物理性与情感性的交融

The product program is based on the use of experience and philosophical thinking in the home scene. It is a part of the common aspiration for a better life nowadays. The design of the co-branded cloakroom is based on a three-part reflection on the dynamics of design. The design of the co-branded cloakroom is based on a three-part process of thinking about the development of motivation:

01 The Progression and Arrival of Strategic Brand Positioning

02 The Evolutionary Path of Concepts and Philosophical Thinking

03 The Blending of Physical and Emotional

相 逢

01 品牌策略定位的递进与抵达

家，是一个情感属性很强的空间；在家居空间里，比起纯粹地去满足居住者的功能型诉求，我们更希望围绕生活之于人的意义重新出发，把人的自我感受与需求放在第一位。尝试把空间、功能、精神需求这几个方面都结合起来，在家里面拓展一些更私密私享型的精神自由空间，它即可以跟个人兴趣爱好有关的，也可以跟审美取向有关的，在这个层面上，我们希望用更开阔的视野来构思家居产品的可能性，碰撞出新的火花。

Home is a space with strong emotional attributes; in the home space, than purely to meet the functional demands of the occupants, we hope to revisit the significance of life for people, put peoples self-feelings and needs in the first place, and we hope to conceptualize the possibilities of home furnishing products with a broader vision, and collide with new sparks.

我们期待，在这种对美好生活的共同向往中，创造一种至善至美的生活模式，正如汤物臣肯文与联邦高登这次的设计师联名款一般，懂生活的人，终将会相逢。

We expect that in this common desire for a better life, to create a mode of life that is the best and the most beautiful, just as INS and Landbond Corten designer co-branded models this time, people who know how to live will meet each other in the end.

无 用

02 观念的进化路径与哲学性思考

世间许多

“大用”，都是从那些看似无用的事体中衍生出来的。故庄子曰：“无用之用，方为大用” 庄子毕生推崇‘无为

’的伟大信条，并且指出一切有用之物的无用，将行动化为思考，将思考化为抽象。庄子的无用之用是大用，无用之美是大美。

亦如康德所说，“美是一种没有目的的快乐。”

Many of the great uses in the world are derived from those seemingly useless things. Therefore, Zhuang Zi said: What is useless is of great use. Zhuang Zi has been promoting the great tenet of Wu Wei all his life, and pointed out the uselessness of all useful things, turning action into thinking, and thinking into abstraction. Zhuangzis uselessness is a great use, and the beauty of uselessness is a great beauty.

As Kant said, Beauty is a pleasure without purpose

实 用 之 外

欲 罢 不 能

03 物理性与情感性的交融

一个产品背后，在实用功能以外，不可或缺地承载着情感美学。是物理性和情感性的设计交融，才能令质量和舒适与美感并存。一款不被具体定义的家居，是理性上的必需品，情感上的必欲品。

Behind a product, in addition to its practical function, it is indispensable to carry the emotional aesthetics. It is the blend of physical and emotional design that makes quality and comfort coexist with aesthetics. A home that is not specifically defined is a rational necessity and an emotional necessity.

移动生活馆

Portable Living

整体的设计理念是一个

“宝盒”的概念，打破传统使用形式，在固有产品中置入移动式生活馆，给予消费者步入式交互体验；

The overall design concept is a treasure box concept, breaking the traditional use of the form, in the inherent products into the mobile living museum, to give consumers a step-by-step interactive experience.

月光宝盒

Moonlight Box

在对当下市场主流收藏品调研中，针对男女性不同藏品的展示需求，包括手表

配饰

珠宝

鞋履

箱包等的尺寸调研，在“宝盒”的设计上配合好相应的尺寸。当消费者推开门进入空间，看到自己的展示藏品，收获的不仅是愉悦更是品味的展现。

When a consumer pushes the door open and enters the space and sees his or her own collection on display, it is not only a pleasure but also a demonstration of good taste.

粗狂与坚固

Rough and Tough

深色系列选用如深色木材、深色及橙色皮纹，再搭配金属感和单透玻璃呈现一种沉稳，坚固粗狂的质感。

The dark colors of the collection, such as dark woods, dark and orange leathers, together with metallic and monochromatic glass, provide a calm, solid and rugged texture.

精致与柔软

Delicate and soft

浅色系列选用如浅色木材、红色扪布以及驼色皮纹，另外搭配金属感和水纹玻璃，呈现的是优雅，精致而柔软的气质。

The light colors of the collection, such as light wood, red quilting and camel-colored leather, in addition to metallic and water-grained glass, present an elegant, refined and soft atmosphere.

Position | 项目地理位置

地点：广州琶洲

面积：336㎡

內容：

2023

广州建博会联邦高登展厅

展览时长：4天

Location: Pazhou, Guangzhou

336

Content: 2023 CBD Fair Guangzhou LANDBOND CORTEN Exhibition

Exhibition Duration: 4 days

意义营造

Meaning Construction

空间项目以建博会期间展览空间为前提背景下，秉持着

“为空间服务”与“为生活服务”的理念，继续以庄子“无为”的中国道家哲学思考作为基点。相信意象之外，有意外之象的美学逻辑。将回归原点去呈现品牌和产品的自然之美，跟随人的生活轨迹在纵横之间，探讨建筑与生活心得可能性。

With the exhibition space as the premise background, the space project upholds the concepts of serving space and serving life, and will return to the origin to present the natural beauty of the brand and products, and follow the trajectory of peoples lives in the vertical and horizontal, to explore the possibilities of architecture and life.

△ 展厅外立面入口处

△ 一层平面图 Plan

△ 二层平面图 Plan

构筑营造

Architecture Construction

通过建筑构成，延伸，穿透，流动，开合，焦点，虚实的空间和形式组合的秩序，赋予对品牌特性和结构体系表达的注重，形成新的体验场景。提升空间趣味性以及加强观展人体验感与互动性。

Empowering the focus on brand identity and structural system expression to form a new experiential landscape. Enhance the interest of the space and strengthen the sense of experience and interactivity of the visitors.

纵上生长

Upward growth

生长，是一种

源源不断的能量，建筑亦需要跟随人的生活轨迹在纵横之间，蔓延生长。展厅通过建筑的视觉延伸，赋予空间从内部向外延伸的细节诠释，让空间自由流动，给予空间独有的神秘惊喜和探索欲。

Through the visual extension of the building, the exhibition hall gives the space a detailed interpretation that extends from the inside to the outside, allowing the space to flow freely and giving it a unique mysterious surprise and desire for exploration.

展厅门

口的木板墻，每一块模板，是集中的限定窗口，以一种极简且规整的解构方式完成既成观念的释放，借以表达材料本源的可持续性与再创造。更好传达每一块木板内在气质和张立释放，与大自然对话。

The wooden wall at the entrance of the exhibition hall completes the release of established concepts in a minimalist and regular deconstructive way, in order to express the sustainability and reinvention of the materials origin.

△ 木板拼合实验

Collocation test

单元组合——砖块砌筑感

隐于空间，融于空间

Hidden and Blended in Space

重新思考家居与空间关系，利用空间复合功能解构重塑，超越功能本身而蕴涵的象征性意义

，给予空间独有的神秘惊喜。

Rethinking the relationship between home and space, using the space to deconstruct and reshape the complex functions, beyond the symbolic significance of the function itself, giving the space a unique and mysterious surprise.

餐厅与客厅空间融合，形成连续性的体验空间；

Dining room and living room space integration, forming a continuous experience space;

之 外

意 外

生长家

Grow inside and out

自然万物都有生物，空间建筑也不例外，空间在与人的联结影响下，跨越功能界限融合生长。

Everything in nature has a living creature, and space architecture is no exception. Under the influence of connection with people, space grows across functional boundaries.

未至之境

Uncharted territory

重新思考空间与人的关系，始终保持对未知的探索欲，寻找家居设计的未至之境

环形动线尽头，为重点产品联名款衣帽间提升仪式感和神秘感。象外之象 意外之韵。

Rethink the relationship between space and people, always keep the desire to explore the unknown, and look for the uncharted territory of home design.

设计新生

Design Fresh

执着坚持以设计为语言，深入对话不同思维视界，在其中探索生长可能性，赋予品牌无限创作内驱力。

Insisting on using design as a language, the brand is committed to deepening the dialogue between different perspectives, exploring the possibilities of growth, and giving the brand unlimited creative impetus.

（结语）

设计不是纯粹为了解决问题的存在，它更是感受的映射。我们不仅仅关注空间本身，而更在意空间背后的生活方式和社交美学。我们观察，体验，找到生活的善意和乐趣，又将这些日常感受的集合，呈现在设计之中。

我们继续期待，未来联邦高登联名款2.0的惊喜呈现。

懂生活的人，终将会相逢

Design is not purely to solve problems, it is more a reflection of feelings. We dont just focus on the space itself, but also with the lifestyle and social aesthetics behind it. We observe, experience, and find the goodness and joy of life, and we present these collections of everyday feelings in our designs.

We look forward to LANDBOND CORTEN Co-Brand 2.0.

People who understand life will definitely meet

未完待续

o Be Continued

项目信息

ABOUT THE PROJECT

未至之境（联邦高登联名款1.0 - 联邦高登建博会展厅）：

项目名称 | 联邦高登联名款1.0 - 联邦高登建博会展厅

项目地址 | 广东广州

项目类型 | 产品设计 展览陈设

项目面积 | 336㎡

设计时间 | 2023年4月

完成时间 | 2023年7月

设计单位 | 汤物臣·肯文创意集团

设计总监 | 谢英凯 Thomas

空间设计师 | 汤泽凡Cade / 潘晓晴 Sarah

配合设计师 | 王彩蝶 Basicwon / 方韵聪 Kit

效果图设计师 | 朱丽 Juliet

摄影

黄早慧

About

company

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