柘壹设计Z ONE⁺丨新型社区的极致体验 首
2023-07-20 22:06
The greatness of a city depends on its profound cultural heritage and connotation, Shenzhen, a city that flourished in modern times, has been constantly flowing.
光影循迹时间的痕迹,来到深圳光明,一重光影,一段故事,一个时间之门,步入一场无限之旅......
Light and shadow follow the traces of time, arriving at Guangming in Shenzhen. A light and shadow, a story, a door to time, embark on an infinite journey.
深圳光明,经历千载时光,人文旖旎;如今光明,变革和创新时刻在发生着。
Shenzhen is bright, experiencing a thousand years of time and charming culture; Now, the moment of light, change, and innovation is happening.
柘壹设计Z ONE⁺ 如何以前瞻策划、全周期运营的思维,落笔圈层、场景、功能、品质等价值维度,造就与客群同频对话的高度,才能令光明成为对未来生活真实且笃定的先见。柘壹设计担纲深圳中海·时光境售楼处的软装设计。
深入“美学之外”的设计语言,统筹产品形态、成本管控、生活范式、落地运营,从对精英圈层需求的解读、物质生活的焕新深入至精神层面的价值渗透,构成了柘壹设计Z ONE⁺ 的核心主线。由此出发,一个聚集多元生活方式的“生活场景”,以精致服务与艺术格调为尺,延展开一场都市生活盛宴。
Deepening the design language beyond aesthetics, coordinating product form, cost control, lifestyle paradigms, and landing operations, from interpreting the needs of the elite circle, revitalizing material life, to penetrating the value of spiritual aspects, constitutes the core theme of Z ONE⁺. Starting from this, a life scene that gathers diverse lifestyles, with exquisite services and artistic style as the yardstick, extends and opens up a feast of urban life.
以汇集多元业态的场景为引领,这里像是一处未来生活的体验中心。在构建城市新地标、激活圈层活力的过程中,它以零拆改、轻运营的形态,联结着可持续的长效运营,与都市意境与丰盛日常的交融下,令属于未来生活的精致场景真实可见。
Guided by the gathering of diverse business formats, this place is like an experience center for future life. In the process of building new urban landmarks and activating the vitality of the circle, it is connected with sustainable long-term operation in the form of zero demolition and light operation, blending with the urban atmosphere and abundant daily life, making the exquisite scenes belonging to future life truly visible.
Defining the Field of Elite Circle
对一个不断涌现活力的城市而言,营造可持续的健康有机生活具有必要性。“ 生活营造的本质,是基于目标客群而生的互动共享与需求尊重 ” 为回应城市菁英群体对健康艺术生活品质的追求,设计师将咖啡、花艺、乐器等元素融入其中,旨在透过如此的功能场地,兼具社交与共享,营造一个长效活力、可停留、可参与的生活目的地。
For a city that is constantly emerging with vitality, it is necessary to create a sustainable, healthy and organic life. The essence of life building is interaction, sharing and demand respect based on the target customer group In response to the pursuit of the citys elite group for a healthy and artistic life quality, the designers integrate coffee, flower art, musical instruments and other elements into it, aiming to create a long-term dynamic, stay and participate in life destination through such a functional site, which is both social and shared.
前厅,一个超尺度的圆状立体艺术品——悦圆置身其中,引人注目,以宇宙星空的姿态带给你远观近看的不同感受,彰显空间的张力感。
The front hall is a superscale circular three-dimensional artwork - Yueyuan stands out in it, giving you a different feeling of distance and close-up with the posture of the cosmic starry sky, highlighting the tension of space.
这样的艺术品表现的力量感,映衬于沙盘观景之上,一轻一重,和谐共生。
The sense of power expressed by such artworks is reflected in the sand table view, one light and one heavy, harmoniously coexisting.
Scenarioized Infiltration
Advanced and Perfect Life Model
回归光明生活的本真,柘壹设计Z ONE⁺ 将场景体验赋新,立于用户需求的差异化满足中。在当代美学格调基础之上,从舒惬自在的瞰景视野,到至臻品质的生活语境,每一个细微之处,都向外散发着深刻的诗性美感,向内沟通着塔尖圈层的意境。
Returning to the essence of a bright life, Z ONE⁺ brings new experiences to the scene, standing in the differentiated satisfaction of user needs. On the basis of contemporary aesthetic style, from a comfortable and comfortable panoramic view to the highest quality of life context, every detail exudes a profound poetic beauty outwards, and communicates the mood of the spire circle inward.
面朝阳光的微度假咖啡体验,为使用者提供了一个拥抱自然、随性放松的歇息空间。在与窗外城市街景的相望下,归于自我的本心与朗阔的水光景象,勾勒着心灵与自然的洄游,投射出彼此呼应的共鸣之美。
A micro vacation coffee experience facing the sun. Against the backdrop of the city street view outside the window, the self centered and expansive water light scene delineates the migration of the soul and nature, projecting the beauty of resonance that echoes each other.
充满音乐艺术感的潮趣同样涌动其间。落点于乐器与装置的精细配置,设计师希望这里不仅是一个集合前瞻视野、健康舒享空间,也是一个有格调、有美感的社交生活空间。
The trend full of musical and artistic sense also surges in it. Located in the delicate configuration of instruments and installations, the designer hopes that this is not only a forward-looking, healthy and comfortable space, but also a stylish and aesthetically pleasing social living space.
Inside and outside radius
对生活的无尽热爱,渗透至设计的一笔一划,摹刻下一帧帧美好画面:阳光漫落,绿意树影投射其间。自然萦绕的谧境内,优雅、舒惬融于一体,人们坐于简约的橙色沙发上或闲适对谈、或静享阅读,如此光景,好不惬意。
The endless love for life permeates every stroke of design, creating the next beautiful frame: sunshine falling and green tree shadows casting through it. In the tranquil territory where nature lingers, elegance and comfort blend into one. People sit on simple orange sofas, chatting leisurely, or enjoying reading quietly. Such a scene is really enjoyable.
追根溯源,柘壹设计Z ONE⁺ 对于售楼处产品的多维认知早已驾轻就熟,“不同于以往,售楼处不再是纯粹的营销场所,更是产品价值观与未来社区生活方式的理想昭示,以复刻真实生活的情景化方式。”
Tracing back to the source, Z ONE⁺ has long been familiar with the multi-dimensional understanding of sales office products. Unlike in the past, sales offices are no longer purely marketing venues, but also an ideal manifestation of product values and future community lifestyles, in a way that replicates real-life scenarios.
深圳中海 · 时光境花园一案的未来社区规划与设计,是柘壹设计Z ONE⁺ 验证“美学之外”理念的又一力作。在这里,回归于理想化的生活,回归于日常化的场景,眺望于未来的美好期冀,重塑健康生活精神。
The future community planning and design of Shenzhen Zhonghai Time Realm Garden is another masterpiece of Z ONE⁺ to validate the concept of beyond aesthetics. Here, returning to an idealized life, returning to everyday scenes, looking forward to the beautiful future, and reshaping the spirit of healthy living.
刘兰、李跃华、薛知恒、朱莉娅、李兆美、邹瑞峰、李阳、张子初、潘建云
从新产品研发到成熟产品线创新,从情境样板房定制到真实未来品质社区营造,其作品融通创意方法论与可行性,频频揽获英国SBID大奖、英国FX设计大奖、悉尼设计奖、美国TlTAN大奖、意大利THE PLAN AWARD、美国IDA 设计大奖、LICC伦敦国际创意大奖、LIV 酒店设计大奖等全球权威奖项。
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