静安府

华 润 | 售楼处

中 国 | 深圳

“ 重拾记忆

深圳是一座有多元性格特点的城市，它在创新性与历史性、规划性与草根性等多方面都展现出一种特别的矛盾和冲突感，但也正是这些成就了它茂盛的生命力。

华润置地深圳静安府坐落于这样一个非典型的城市，千墨借由真诚及富有人居关怀的设计语言，挖掘销售中心作为曾经临时性建筑的可持续发展潜力，重新构建新时代语境下销售空间的无限可能，使其成为能真正凝聚人的新型社区中心。

01

接待前厅 / 沙盘区

艺术家 · 丁峰如的花悟世界

现场花道创作

“插花并不能如花在野，但可以通过人的干预，尽可能的还原花在自然界生长的状态；

把向光向上的姿态放大，让那一瞬间打动观者。

——花道家 丁峰如

如花在野

以插花凝结植物的一瞬

诠释向光生长的力量

Changemo Design千墨特别邀请到花道艺术家丁峰如

在项目现场展开花道创作

带我们感受花与器的重塑与再造

由繁至简，都是对生命的诠释

沙盘区的花艺作品，展现了一种与自然共生的状态，枝干上生长着苔藓与附生的藿香石斛兰，它们彼此和而不同，这亦是一种共生。以遒劲的枝干为造型主体，置于逆光的玻璃背景前，更凸显它独特的线条感，切断的树枝形断意连，营造既东方又当代的空间体验。The flower art works in the sand table area showcase a symbiotic state with nature, with moss and epiphytic dendrobium agastache growing on the branches. They are harmonious but different from each other, which is also a symbiotic state. The main body of the design is the sturdy branches, placed in front of a backlit glass background, highlighting its unique sense of lines. The cut branches form a broken and connected structure, creating a spatial experience that is both Eastern and contemporary.

空间底色以木质调及古铜色金属为主，与统一的米白色天花及石材一同搭建了温暖沉稳的视觉体验，大落地玻璃窗的使用引入室外自然光线，内外虚实相交，呼应了无界的空间概念，应用可能性被进一步延展。The background color of the space is mainly composed of wooden tones and ancient copper metal, combined with a unified off white ceiling and stone to create a warm and stable visual experience. The use of large floor to ceiling glass windows introduces outdoor natural light, and the interior and exterior intersect, echoing the concept of boundless space. The application possibilities are further extended.

02

洽谈区

「松」的

待客之道

维托·埔柱相信 “微笑是人与人之间最短的距离。”

空间可以是静态的

也可以是流动的

植物的存在为其带来丰富性

也使空间之间产生了对话的可能

千墨认为，设计可以在保证销售功能的前提下将情感前置，把客户对于情绪价值的需求先行导入设计，以免后期不断叠加设计语言，反而使得用户对于空间的感受失焦。

现代城市冲淡了地域的共同回忆，人与人之间有着独立的信息茧房，属于一代人共同的生活方式与记忆变得稀缺。

CHANGEMO believes that design can prioritize emotions while ensuring sales functionality, and guide customers needs for emotional value into the design to avoid constantly adding design language in the later stages, which can actually cause users to lose focus on the space.

Modern cities have diluted the common memories of regions, and there are independent information cocoons between people. Lifestyles and memories that belong to a generation have become scarce.

「 松 」

松针四季长青碧绿，象征着充沛的生命力。

不论从沙发的羽绒松弛感带来的舒适度，还是整体软装的质感，在此空间都得到了最大化的展现。Both the comfort brought by the plush relaxation of the sofa and the overall soft decoration texture are maximized in this space.

「 松 」不仅是客家人喜爱的植物，也是现代东方意境空间的常客。

一株形态漂亮的植物可遇而不可求，在空间中亦形成了如艺术品般的展示效果。Pine is not only a favorite plant among Hakka people, but also a frequent visitor to modern Eastern artistic spaces. A beautiful plant can be encountered but not sought, and it also creates a display effect like an artwork in the space.

“设计一个梦幻城市很容易，然而建造一个活生生的城市则煞费思量。” 雅各布斯道出了打造一个有温度的空间的重要性和难度。

通过打造生活化、社区化且兼具公共性和灵活性的空间，以实现人与人的互动与链接，是故事的生命力来源，也是我们思考的端点。Designing a dream city is easy, but building a living city requires careful consideration, Jacobs explained the importance and difficulty of creating a warm space. Creating a living, community-based, public and flexible space to achieve interaction and connection between people is the source of vitality for the story and the endpoint of our thinking.

我们意在为来访者打造一个能够愉悦交流的空间，使人们在销售话语场中与对方产生更为自在和舒适的互动。We aim to create a pleasant communication space for visitors, enabling them to interact more freely and comfortably with each other in the sales discourse.

宝格丽黑大理石与铜制灯的碰撞，让整个空间兼具山水意境与细节质感。以复古画框诠释的茶事系列画品，将英伦气质与现代东方语境完美糅

合。The collision between Bulgari black marble and copper lamps gives the entire space a sense of landscape and detail. The tea affairs series, interpreted with retro frames, perfectly blends British temperament with modern Eastern context.

03

水吧 / 长桌区

流动的共鸣

我们需要一个相遇的空间

一个可以容纳以家庭为单位的共享空间

让人与人

人与城市产生更多的联系

将销售功能自然的融入茶文化空间，使它在都市青年生活方式之外，成为能让共同的情感和回忆自然交汇与流动的“院子”，这是我们设计的出发点。

The starting point of our design is to naturally integrate the sales function into the Tea culture space and make it become a courtyard that allows common emotions and memories to naturally converge and flow beyond the lifestyle of urban youth.

除了销售中心，我们尝试去深挖它作为一个交互场所的意涵，使居民重拾生活的温度与实感，使其兼具商业性和开放性。于是在本案中我们呈现了极具连接性的融合，并期待它与使用者共生、共创、共享。In addition to the sales center, we are trying to delve deeper into its significance as an interactive venue, allowing residents to regain the warmth and realism of their lives, making it both commercial and open. So in this case, we presented a highly connected fusion and looked forward to its symbiosis, co creation, and sharing with users.

如何在信息时代的滚滚浪潮中通过空间差异化体验重建人与人之间的线下交互，并使传统销售空间焕发新的生命力，千墨 X 华润静安府的尝试或许可以为你提供一份答案。

——千墨设计CHANGEMO DESIGN

项 目 名 称 | 华润（深圳）静安府售楼处

陈 设 艺 术 | 千墨设计

创 意 总 监 | 曾寳墨

龙佳、蒋错

、刘璨

织 物 品 牌 | 女王布落

摄 影 机 构 | 聿空间

曾寳墨

创始人 / 创意总监

www.changemo.cn

中国 深圳

SHENZHEN CHINA

深圳市福田区滨河大道2001号T-park深港影视创意园606

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