贵族皇仕以“珍贵”作为品牌的愿景和初衷，基于对品牌发展的认知，以及对当下消费人群对餐饮空间体验诉求的深入了解。

The vision and original intention of the brand is Precious, based on the recognition of the brand development and the in-depth understanding of the current consumer demand for dining space experience.

项目愿景 | Project Background

因为陪伴 所以珍贵
Precious because of the company

我们希望每⼀个来到贵族皇仕的家庭、情侣是“尊贵”的 ，在贵族和“珍贵”的⼈⼀同享受这“宝贵”的时光 ，⽽这⼀切，其实不太“贵”。

We want every family and couple that comes to Noble Royalty to be privileged and to enjoy this precious time together with precious people, which is not really expensive at all.

品牌空间 | Brand Space

打破约束，拉近与路人、食客的距离
Breaking down constraints and bringing passers-by and diners closer together

空间上以黑白作为基调，红色作为VI主题色，红色是激情和爆发，黑色是沉稳和内敛。感性的血液在理性的围合中滋长，两种颜色也在对抗中达至平衡。冷暖色色彩搭配，用流畅的线条划分空间及色彩类型，暖黄色灯光应用在空间每个角落，从内到外创造出既亲切又耳目一新的氛围，从而从视觉上拉近路人与食客的距离。

The space is in black and white, with red as the VI theme colour. Red is passionate and explosive, while black is calm and introspective. The sensual blood grows in the rational enclosure, and the two colours reach a balance in the confrontation. The warm and cold colours are matched with smooth lines to divide the space and colour types, and warm yellow lighting is used in every corner of the space, creating an intimate and refreshing atmosphere from the inside out, thus visually bringing passers-by and diners closer together.

空间视觉 | Spatial vision

打破约束，拉近与路人、食客的距离
Breaking down constraints and bringing passers-by and diners closer together

空间上将木与金属、几何形态与弧线穿插叠加，被富有自然纹理与质感的红色墙面包裹中，实现了多层次的空间效果，使得整个餐厅以视觉焦点独立于商场环境中。并且将牛排的传统元素与现代审美相结合，通过对色调、造型、空间、等多维度的设计，让西餐厅的调性得到进一步提升。

The space intersperses and superimposes wood and metal, geometric forms and curves, wrapped in a red wall rich in natural texture and texture, achieving a multi-layered spatial effect, making the whole restaurant independent of the shopping mall environment with a visual focus. The traditional elements of steak are combined with a modern aesthetic, and the tone of the Western restaurant is further enhanced through the multi-dimensional design of tone, shape, space and so on.

整体空间现代先手法诠释西式的文化，冷暖的碰撞，增加空间体验层次的氛围。

The overall space is a modern interpretation of Western culture, with a collision of warm and cold to increase the atmosphere of the space experience levels.