一切极致的审美

都是一种感受自然的体验

一场可以坐下来细品滋味的世界

All ultimate aesthetics

is an experience of feeling the nature,

a world that can make people sit down and savor

云南与缅甸、老挝、越南相邻，是中国茶叶的主要产地之一，云南的茶文化最早可追溯到2100年前。茶自古以来就为人们所喜爱，要知道它有多么特别，还需要亲身体验。

Bordered by Myanmar, Laos and Vietnam, Yunnan is one of the major producers of tea in China, and its tea culture dates back 2100 years. Tea has been loved by people since ancient times, and to find out how special it is, you still need to experience it for yourself.

© video | AURORA DESIGN

津乔茶空间利用和茶同为中国传统文化精神内核象征的竹，打造现代茶叶零售空间。设计师认识到，零售空间的重点不仅是产品展示，更需要赋予空间设计感和消费体验感。

For Jin Qiao Tea Space, the designer utilized bamboo, which is a symbol of the spiritual core of traditional Chinese culture as well as tea, to create a modern tea retail store. She realized that the key for a retail space is not only product display, but also the space design and consumers experiences.

空间内的竹叶投影营造出空灵幽静的环境氛围，为都市的这一隐蔽之地带来大自然的宁静与淡远。在整个室内，不同高度的“叶”和“光”形成了一条循环路径，有助于空间构成流动性。

The projection of bamboo leaves in the store creates an ethereal and peaceful environment, bringing tranquility and lightness of nature to this secluded part of the city. Throughout the interior, the leaves and light at different heights form a circular path that contributes to the fluidity of the space.

吧台运用岩板作为主要材料，和绿色竹影玻璃墙面曼妙结合，让空间更富质感和自然变化，增添东方韵味。安宁、祥和，用最质朴的自然映影，去营造饱满的生活场景，人与自然相互沁润，心境也变得辽阔丰盈。

Using slab as the main material, with green bamboo shadow glass wall, the space is more ethereal and oriental. Tranquility, peace, via the most simple reflection creates a full scene of life. People and nature are in harmony with each other, and people’s mind have become more abundant.

展示区和体验区相互呼应且浑然一体。体验区的墙壁简单朴素，光影的介入打破了单一的色调，在光影的映衬下，环境质感显得细腻，让观者有身临自然的感觉。

The display area and the experiencing area produce an echoing harmony with each other. The walls of the experiencing area are simple and plain, but the intervention of light and shadow breaks the dullness of only color, and under light and shadow, the whole environment is amazingly delicate, giving the viewers a feeling of being in nature.

装置材质：竹子｜铁艺

竹艺装置如水般蜿蜒前行，与空间形成微妙平衡，在虚实间营造出静谧的竹林氛围。

途经一片竹影，从喧嚣过度到宁静，空间被大面积的硬质仿竹装置围绕，形成一个幽深的造景方式。拥有“置入感”的装置设计横向连纹勾勒出竹林延绵之美，褪去浓重色彩，现代雅致融入景中，同时具备隐藏并集成了各项功能，包括开放式空间的遮蔽式区域、产品展示、存储和照明等。提升了立体感的同时，让竹影摇曳的画面更加真实，产生一步一景的“错觉”，让人从进门的一刻开始，感受到传统文化的流动生机、气韵生发。

Passing the bamboo shadow, from noise to quietness, the space is surrounded by a large area of artificial bamboo, which forms a serene landscape. The device with “sense of immersion” outlines the beauty of bamboo forest, fades heavy colors, and integrates modern elegance. At the same time, functions, like open-space shaded areas, product display, storage and lighting have been hidden. Three-dimensionality makes the image of the swaying bamboo shadow more real, resulting in a scene-by-scene illusion, so that people could feel the traditional culture when entering.

简单的带状仿叶轮廓营造出静谧的氛围，柔和蜿蜒的曲线给观者无限遐想，与空间内大量运用的渐变绿色灯光一起营造出虚实之间极简的美感。

The simple strip-like leaf outline creates a quiet atmosphere, and the soft winding curve leads viewers into infinite reverie, and together with the extensive use of gradient green lighting creates a minimalist aesthetic atmosphere between reality and emptiness.

设计师在本项目中沿袭了品牌一贯的风格，从空间的整体态势到细节的把控都以女性视角打磨出了飘渺的美，投射了情绪感知，实现了空间干净气质的表达，以竹的概念构建了一个有韵律的零售体验空间，在古老文明与现代审美的平衡中创造出了一块浪漫之地。

The designer followed the consistent style of her brand in this project, from the overall posture of the store to the every single detail, manifesting ethereal beauty from female’s perspective and projecting the emotional perception. She also achieved the aim of pure cleanness of space, building a rhythmic retail store with the concept of bamboo and creating a romantic spot in balance of ancient civilization and modern aesthetics.

艾洛设计试图从悠久的茶文化中汲取灵感，展现出新的设计理念，希望为津乔带来全新的品牌形象，呈现一个植根于传统茶文化空间的现代诠释。

Aurora Design tried to draw inspiration from tea culture which enjoys a history of thousands of years to present a new design idea, hoping to create a new brand image for Jinqiao and convey a modern interpretation of a store rooted in traditional tea culture.

在这个空间里，设计团队希望简洁素雅的设计能给顾客带来内心的平静和愉悦：尊重自然，并从中汲取能量。现代都市生活节奏飞快，人们的生存压力大，甚至压缩了休息与娱乐的时间，艾洛设计将茶空间去掉了所有的传统装饰，自由向上生长，一花，一石，一木，一水，一盏茶，置身宜人的静谧里，细细品味没有喧嚣的宁静，且于宁静中拥抱城市繁华。

As for this project, the design team hopes that the simple and elegant design will bring inner peace and pleasure to customers, and advise them to respect nature and draw energy from it. The fast pace of modern urban life and the pressure of survival have even compressed time for rest and recreation. Aurora Design spares all traditional decorations from this project, developing freely, with a flower, a stone, a wood, a well, a cup of tea, making people in a pleasant quietness, savor tranquility, and embrace urban prosperity in peace.

项目名称｜JIN TEA 津乔茶

项目面积｜140 ㎡

设计团队｜AURORA DESIGN 艾洛设计

主案设计｜杨雪婉

设计时间｜2022.05

完工时间｜2022.08

公司官网｜www.aurora22design.com

项目摄影｜INSPACE 言隅 纳信

项目视频｜WM STUDIO

ABOUT

DESIGNER

杨雪婉

AURORA DESIGN 品牌创始人

曾获奖项: 2020中国设计星全国12强、安德马丁年度推荐设计师、2022包豪斯奖、2022GFDAWARDS全球未来奖等。

ABOUT

AURORA

艾洛设计 / AURORA DESIGN 是一家针对空间设计的高级室内设计机构，致力于打造共情消费者的态度美学空间，并诠释当下消费体验趋势所在。

本着「创造幻想的美」的设计理念，历经多年品牌服务与项目落地 ，对固有品牌业态的重新诠释，为婚纱摄影空间定制、商业零售、独立 /连锁餐饮迭代 、展厅空间、高端住宅、艺术装置等领域的精英客户提供全面极致的设计顾问服务。