致敬 新鲜感与前瞻性 首
2023-02-20 11:25
Pattern Studio 带着澳大利亚品牌 Nagnata 的首个旗舰店回归,位于拜伦湾最新的时尚区 Jonson Lane(Deiji、Pixie 和 Venroy 的所在地)。
Pattern Studio returns with the first flagship store for the Australian brand Nagnata, in Jonson Lane, the newest fashion district in Byron Bay (home to Deiji, Pixie and Venroy) .
Pattern 以对项目采取整体方法而闻名,其设计响应了品牌特立独行的精神和对可持续发展的坚定承诺。
Pattern is known for its holistic approach to projects, and its design responds to the brands maverick spirit and strong commitment to sustainability.
Nagnata 的叛逆倾向促使 Pattern 将目光投向那些想法与装修灵感具有类似进步品质的创意人。 在美学上,该品牌的服装向 60 年代和 70 年代致敬。
Nagnatas rebellious tendencies have led Pattern to look for creatives with similar progressive qualities in their ideas and decorating inspirations.
Aesthetically, the brands clothing pays homage to the 1960s and 1970s. The striking work of Hungarian architect Antti Lovag and French Potter Valentine Schlegel provides rich style clues for interior design.
Lovag 是皮尔·卡丹 (Pierre Cardin) 著名的标志性建筑 Palais Bulles 的设计师,他声称“欢乐是一种循环现象”。
LOVAG, the architect of the Pierre Cardins famous landmark Palais Bulles, claims that “Joy is a cyclical phenomenon”.
他的设计方法深深植根于探索建筑与人类运动和情感之间的关系,在许多层面上与 Nagnata 自己以运动为中心的哲学产生共鸣。商店试衣间的曲线形式是对 Lovag 对圆形几何形状的关注的致敬。
His approach to design is deeply rooted in the exploration of the relationship between architecture and human motion and emotion, and resonates on many levels with Nagnatas own movement-centric philosophy. The curvilinear form of the store fitting room is a homage to LOVAGs attention to circular geometry.
整个空间的装饰都偏爱天然材料,呼应了品牌的生态意识基础。
纹理石膏墙由澳大利亚 Bauwerk 公司用天然石灰涂料完成,手工雕刻的木材 Shou Sugi Ban 柱子和拜伦艺术家 Lex Williams 定制的 Flinstone 式试衣间长袍挂钩不仅为室内带来质感,而且 他们还将 Nagnata 支持当地社区的承诺融入到商店的宣传中。
The whole space is decorated with natural materials, echoing the brands ecological awareness. The textured plaster walls are finished with natural lime paint by the Australian company Bauwerk, hand-carved wooden Shou Sugi Ban columns and a custom-made Flinstone-style fitting room robe hook by Bailén artist Lex Williams, they also incorporated Nagnatas commitment to supporting local communities into the stores campaign.
Undulating Schlegel-like shapes span the walls of the store, creating unique asymmetrical geometries, many of which double as shelves and display elements for the brands premium products.
史诗般的定制 POS 柜台建立在受 Schlegel 启发的设计语言之上,但有所不同。对比鲜明的 Nero Marquina 和 Golden Spider 大理石形成了这种野蛮主义的美感;
The epic custom POS counter is built on a Schlegel-inspired design language, but its different. The contrasting marbles of Nero Marquina and Golden Spider create this barbarian aesthetic;
其明暗物质的碰撞是对“阴阳”概念的抽象诠释。表面在某些部分经过磨光,而在其他部分则保留岩石表面;为内部调色板添加超触感的原始感。
The collision of light and dark matter is an abstract interpretation of the concept of“Yin and yang”. The surface is polished in some parts while leaving the rock surface in others; adds a touch of raw to the interior palette.
天黑后,整个商店都沐浴在五颜六色的灯光中,一切都变得更加快节奏,将这个时尚宁静的圣地变成一个令人兴奋、充满活力的环境。
反映 Nagnata 的理念,这个独特的现代零售空间是对悖论的庆祝。
After Dark, the whole store is bathed in colorful lights, everything becomes more fast-paced, turning this fashionable and tranquil sanctuary into an exciting and vibrant environment. Reflecting Nagnatas philosophy, this unique modern retail space is a celebration of the paradox.
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