创新，

不同寻常的红色框架结构。

设计师手记

超级英雄  个人  创新

被称为 SUPERHERO 的

产品被放在一个用环氧树脂

技术绘制的红色圆

圈形地板的中心

GQ服饰MBK

GQ dress MBK

GQ将他们的新一代商品命名为 SuperHero。个人 服装类别的生产是以通过各种 创新 来帮助人们的想法。我们的地点在泰国曼谷的暹罗地区。

GQ named their new generation of merchandise ‘SuperHero’. The individual apparel category were manufactured with the thought of helping people through various innovations. Our location is in the Siam area of Bangkok, Thailand.

它位于MBK大楼的二楼，这是一个自20世纪70年代以来一直开放的老式购物中心。

It is on the 2nd floor of the MBK building, an old shopping center that has been opened since the 1970s.

面积是77平方米，形状几乎是正方形，与该品牌想要展示的产品相比，这一点都不庞大。这项工作的关键挑战是，空间必须看起来宽阔而不拥挤，必须能够展示大量的产品，而且空间中间没有墙。

The area is 77 square meters and the shape is almost square, which is not huge at all compared to the products that the brand wants to display. The key challenge in this work is that the space must look wide and not cramped, must be able to present a large number of products, and with no wall in the middle of the space.

设计还必须具有适应性，必须吸引商场区域内的人们。该品牌提供的其他信息是，他们需要在现场有30-40%的库存空间和2个试衣间。

The design must also be adaptable and it has to attract people in the malls area. Additional information provided by the brand is that they needed 30-40% stock space on the site and 2 fitting rooms.

我们首先解决了存储空间和试衣间的问题。我们将从2400毫米到4400毫米天花板的三面墙的空间作为存储空间，并在两边装上可以调整成多种变化的POP滑动板。

We first solved the problem of storage space and fitting rooms. We used the space on the 3 walls from 2400 mm up to the ceiling at 4400 mm as storage space and filled both sides with POP sliding panels that can be adjusted into many variations.

在后面的区域，我们安装了夹层地板，可以从收银台的一侧走到上面。它是一个钢结构，连接在原来的地板上，用花纹玻璃装饰，以保持墙体的透明度，同时将库存与外部区域隔离。

In the back area, We installed the mezzanine floor that can be walked up to from the side of the checkout counter. It’s a steel structure attached to the original floor and finished with pattern glass to maintain the wall’s transparency while screening the stock from the outside area at the same time.

ERO 的产品被放在一个用环氧树脂技术绘制的红色圆圈形地板的中心。

The next step is to design the central area to be outstanding and unique with 3 keywords. Superhero   Individual   Innovation. The products dubbed “SUPERHERO” are centered on a red circle-shaped floor painted with epoxy technique.

产品被悬挂或折叠在固定装置上，根据每种类型的服装提供不同的形式。这种变化可以根据店内的情况进行调整，如促销期。

The product is hung or folded on the fixtures that provide a different form according to each type of apparel. The variation can be adjusted according to the situation inside the shop such as promotional periods.

联合起来的固定装置，我们称之为GQ ROBO，可以在季节性促销活动中组装或拆卸以吸引周围的人，也可以在常规时期根据所需的销售比例拆卸。所有的要求都可以根据GQ的未来需求进行调整。

The united fixtures, which we call GQ ROBO, can be assembled or disassembled to attract the people around the area in a seasonal promotion or disassembled up to the required proportion of sales during regular period. All of the requirements can be adjusted depending on the future demands of GQ.