Greater Dog Architects

由Red Hu和Jin Xin于2015年创立，总部位于上海和伦敦。Greater Dog是一家前卫的设计工作室，其业务涉及建筑、景观设计、室内设计、装置艺术和性能建筑研究等领域。植根于实验和人文精神，我们以故事的方式书写建筑和空间设计。

Founded by Red Hu and Jin Xin in 2015, and based in Shanghai - London. Greater Dog is an avant-garde design studio whose practice spans the fields of Architecture, Landscape Design, Interior Design, Installation Art and Performance Architecture Research. Rooted in experimental and humanity spirit, we write architecture and space design in a way of story-telling.

Greater Dog Architects设计了一家名为Progenius Park的造型体验店。以“试衣公园狩猎”作为设计任务的出发点：其挑战是将设计语言转化为有趣的空间体验，并特别适合品牌的商业属性。

Greater Dog Architects design a Styling experience store called Progenius Park. Taking hunting in fitting Park as the starting point of design task: its challenge is transform the design language into an interesting space experience as well as to fit brands business attributes specifically.

Progenius Park与买家商店的不同之处在于，它是一个结合了砖块和点击的“时尚”零售店。它通过专业造型师为消费者提供个性化的服装规划。Progenius Park董事Tom Lu解释了其品牌理念。

Progenius Park is different from a buyers shop in that it is a “Styling” retail that combine bricks and clicks. It provides consumers with personalized wear planning through professional stylist. Tom Lu, the director of Progenius Park, explains its brand philosophy.

沿街的商店也为它提供了一个与街区紧密联系的机会。Greater Dog Architects试图构建一种“公共”空间语言，与“内部和外部”联系起来，并将自然和户外的共同元素融入到零售设计中。

The store along the street also give it an opportunity to closely connect with the block.The Greater Dog Architects tries to build a public spatial language, connect with inside and outside, and integrates the common elements of nature and outdoors into the retail design.

城市公园中的日常健身设备和公共设施：如延伸栏杆、平台座椅、扭腰器、手动旋转轮、凉亭、路灯、粗糙的石头、树木和树枝等。这些熟悉的日常物品被带入空间。由于物品的位置和功能的不同，它不仅带来了意想不到的惊喜，而且使商店在体验中充满了乐趣。

Daily fitness equipment and public facilities in urban parks: like extension railings, platform seats, waist twisters, hand rotating wheels, pavilions, street lamps, rough stones, tree and branches, etc. These familiar daily objects are brought into the space. Due to the different location and changes in function of the objects, it not only brings unexpected surprises, but also makes the store full of fun in experience.

在立面的更新设计中，应用数字光和抽象图形来反映需要视觉传达的内容。每个网格灯光设置的编程带来了多变的组合和动态的视觉效果，与传统的广告屏幕相比，这已经成为街区中具有亮点的立面。

In the renewal design of the facade, the application of digital light with abstract graphic to reflect what needs to be communicated visually. The programming of each grid light setting brings changeable combination and dynamic visual, which has become the facade with highlights in the block to compare with the traditional advertising screen.

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