街头潮流文化与品牌一拍即合的KANGOL 广州旗舰店空间设计 首
2022-11-21 23:09
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KANGOL 广州旗舰店,
KANGOL HEADWEAR 全球旗舰店来了。这个创立于1938年的传奇英国帽履品牌,曾与The Beatles 乐队一同奠定英伦时尚内核,又跟随Hip-Hop文化出走街头,近年来更在明星潮人与社交媒体助力下收获全球各地更多年轻受众的追捧,成为了跨越时代与阶层、引领时尚潮流的文化符号。
店面选址于广州潮流地标东山口,而根植广州的年轻团队永创设计,也因与街头潮流文化的渊源与品牌一拍即合。
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△项目选址落入东山口街区
在东山口街区成为潮人和潮牌聚集地之前,已是著名的百年红砖洋楼建筑群及历史文化保护区。于是入乡随俗在这里意味着既要能与历史情结形成呼应,更要与品牌所面向的新新人类产生共鸣。
设计师以砖材肌理作为切入点,并注入KANGOL标志性的黑色,打造令人印象深刻的建筑整体外观。走近细看,600mm*50mm的定制窄长条尺寸形成细密拼接,火山岩的天然孔洞与细致的颗粒质感带来丰富的漫反射效果,让周围的环境与人气为大面积的黑叠加微妙的类金属光泽。
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