新作丨黄酒当代体验的全新模块「涩品®️Bar」

2022-09-21 09:19
 

                            
涩品®️Bar位于厦门市骏豪会内,是涩品®️由产品特性转变落地体验模块的具象空间,以Bar为名,但这里并不是常规意义上的酒吧,而是以黄酒作为叙事轴,链接了微酒精饮料及茶饮的酒饮空间。
SE-P®️Bar is located in the Junhao Club of Xiamen City. It is a concrete space for SE-P ®️ to be experienced by product features. Named after Bar, it is not a Bar in the conventional sense, but a wine drinking space with rice wine as the narrative axis, linking micro-alcoholic drinks and tea drinks.

                            
「如何在当下饮用黄酒」是品牌方给出的第一诉求,在设计这个空间时,我们同时需要去思考如何在空间中去完善黄酒的饮用体系,创造当代黄酒饮用场景。
How to drink yellow rice wine in the present is the first demand of the brand. When designing this space, we need to think about how to improve the drinking system of yellow rice wine in the space and create a contemporary drinking scene of yellow rice wine.

                            

                            

                            

                            

                            
为了破除黄酒的固有印象,涩品®️从机械构件中找到灵感,大量采用拉丝不锈钢,把家具装置化穿插整场包括室内、室外,造出某种似是而非的未来感,而在饮用器物又以手工柴烧器为主,设计方有意识的去创造空间与饮用形式上的冲突、矛盾,以此来强烈冲击人们对黄酒传统、古老的印象,强化对品牌的认知,再造当下黄酒的全新感观体验的场景

                            

                            

                            

                            

                            

                            

                            

                            
如何将黄酒与当下结合,开放地呈现在空间中,使煮酒,冰饮,特调各种饮用方式在空间中实现更多可能性,吧台功能划分及模块嵌入显得尤为关键。
How to combine yellow rice wine with the present and present it in the space in an open way, so that various drinking methods such as wine boiling, ice drinking and special mixing can realize more possibilities in the space, the function division and module embedding of the bar are particularly crucial.

                            
吧台功能区| Bar Function Area

                            
吧台空间作为整个体验空间的中枢系统,根据品牌方迭代创新的黄酒饮用产品,需要对吧台做出了更多的不同的适应性变化,悬壶接续的青梅煮酒,温酒池、更加融合的调饮制作台。黄酒在不同时间点上的形态与演化都在这里被赋予新的诠释。
As the central system of the whole experience space, the bar space needs to make more adaptive changes according to the brands iterative innovation of rice wine drinking products. The hanging pottery pot is used to boil wine, and the more integrated mixing and making table is used to warm wine. The form and evolution of rice wine at different time points are given new interpretations in the bar.

                            
吧台延伸出的产品陈列区块,采用黄土来堆叠山形,唤醒了黄酒的在地性及与土壤混为一体的特性,材质上:泥土的粗拙、山野质感,与大量的不锈钢形成对比,让金属不再强硬冰冷,同时又协调出了整体空间的亲和力;而山形内部的夹缝空间,形成天然的产品陈列区,链接了「涩品®️Bar」饮用体系的源头系列产品,年份酒系列/调酒系列 /酒器系列。
The product display block extended by the bar adopts loess to stack the mountain shape, which awakens the local nature of rice wine and the characteristics of mixing with soil. The material: coarse and wild texture of soil, in contrast with a lot of stainless steel, makes the metal no longer hard and cold, but also harmonizes the affinity of the whole space; The crevice space inside the yamagata forms a natural product display area, linking the source series of  SE-P®️Bar drinking system, vintage yellow wine series/mixology series/ yellow wine ware series.

                            

                            
因为项目面积不大,同时需区分出多个功能板块,所以整体布局上有意识的采用了拥挤布法,从入口处就采用装置化的三面围合,让消费者一进入空间就产生拥堵感,从而去引导座位密布的心理合理性,座位区与吧台及产品区,用一个带显示频的装置吧台分割,动线清晰又不违和。
The area of the project is not large, and multiple functional blocks need to be distinguished, so the overall layout has consciously adopted the dense distribution method. From the entrance, the three sides of the installation are used to enclose, so that consumers will have a sense of congestion as soon as they enter the space, so as to guide the psychological rationality of the dense distribution of seats. The seating area is separated from the bar and the product area by a device bar with a display frequency, and the moving line is clear.

                            

                            

                            
区域平面图 | Floor Plans

                            

                            

                            

                            
涩品 SE-P 作为酒类新物种品牌,希望通过一系列「黄酒解冻计划」创造大众重新认知黄酒的契机,推动具崭新的中式酒生活方式,在酒体传承与变革、精神与情绪、艺术与观念的共同碰撞中,将黄酒的隽永文化重新带回当代人的饮酒场景中。 荣获嘉奖: 中国国家地理标志产品 非物质文化遗产酿酒技艺保护单位 福建首批甄选品牌福酒 2019 Award360 100 年度文创奖 2019年意大利佛罗伦萨设计双年展 2019福文化创意大赛全场大奖 2021复合知觉策展及邀请展 2021两岸青年设计共创营暨国风文创大赛一等奖 2021入选GGA 2021金物奖等 《青創中國》《悦游》《碧山》 《HOMELAND家园》 《海峡旅游》 《MIND》

                            

                            

                            

                            

                            

                            
 

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