女装时尚品牌 SMYTHE 在其首个实体店中占据了多伦多北部时尚的 Summerhill 区的一个传统店面，并为其注入了丰富的原始纹理和自然饰面的调色板。其优雅的储备为突出该品牌对大胆图案、饱和色彩和细致剪裁的偏爱提供了理想的背景。（凯特米德尔顿对 SMYTHE 原创的超女性化双排扣夹克的热爱，现在被称为公爵夫人西装外套，仍然是畅销书）。

For its first brick-and-mortar location, the women’s fashion brand SMYTHE has taken over a heritage storefront in north Toronto’s trendy Summerhill district and infused it with a palette rich in raw textures and natural finishes. Its elegant reserve provides an ideal backdrop for highlighting the label’s preference for bold patterns, saturated colours and meticulous tailoring. (Kate Middleton’s love for SMYTHE’s original ultra-feminine double-breasted jacket, now called the duchess blazer, remains a bestseller).

这个 1,250 平方英尺的空间由设计师 Ashley Botten 和 Tommy Smythe 重新设计，创造了一种感官氛围，在顾客离开繁忙的购物街并走进店内的那一刻改变他们的步伐。室内干扰保持在最低限度，让挂在四个黑色钢架上的衣服仍然是主要焦点。门厅附近的两个壁挂式功能盒代替了人体模型，为一件衣服提供了单独的挂钩，就像一件艺术品一样展示，并让销售人员全天为服装造型。

The 1,250-square-foot space is reimagined by designers Ashley Botten and Tommy Smythe with a lens on creating a sensory atmosphere that changes the pace of customers the moment they leave the busy shopping street and step inside. Interior distractions are kept to a minimum, allowing the clothes hanging from four blackened steel racks to remain the primary focus. In place of mannequins, two wall-mounted feature boxes near the foyer provide solitary hooks for a garment to be displayed as though a piece of art and for sales staff to style outfits throughout the day.

在商店的中心，四个覆盖着大理石和缟玛瑙边角板的盒子增加了空间维度和表面光泽，与尘土飞扬的玫瑰赤陶地板相得益彰。

At the shop’s centre, four boxes covered in marble and onyx offcut slabs add spatial dimension and a surface sheen to complement the dusty rose terracotta flooring.

需要一点时间才能注意到没有可见的收银台。取而代之的是，它包含在一个狭窄的全白色空间内，只有当客户前往后面的更衣室和休息区时，才能注意到这一点。特别注意更衣室的体验。全高门通向地面，确保完全隐私，迷人的象限形沙发鼓励购物者花时间闲逛。墙壁覆盖着深色木头的温暖拥抱，第一次尝试新衣服时，心情不会匆忙，而是迷失在无数种感觉中。

It takes a moment to notice there is no visible cash desk. Instead, it is contained within a narrow all-white interspace that is noticeable only when clients make their way to the change rooms and lounge area in the back. Special attention is paid to the dressing room experience. Full-height doors reach to the ground for complete privacy, and an inviting quadrant-shaped sofa encourages shoppers to spend time just hanging out. With walls clad in the warm embrace of darkened wood, the mood is set not to rush but to get lost in the myriad sensations when trying new clothing for the first time.

新店的背后是终生的友谊。SMYTHE 的联合创始人 Andrea Lenczner 和 Christie Smythe 求助于 Botten 和 Tommy Smythe，将他们的高端品牌转化为完整的购物体验。四位设计师从小就认识。然而，在追求相似的职业道路并通过偶尔的晚宴保持联系的同时，直到现在还没有机会一起工作。“合作的机会有点像梦想，”Botten 说。“这提醒我们，好的设计来自伟大的合作。”

A life-long friendship is behind the new store. SMYTHE’s co-founders, Andrea Lenczner and Christie Smythe, turned to Botten and Tommy Smythe to translate their high-end brand into a complete shopping experience. All four designers have known each other since childhood. However, while pursuing similar career paths and staying in touch through the occasional dinner party, the chance to work together had never come up until now. “The chance to work together was a bit of a dream,” says Botten. “It was a reminder that good design comes from great collaborations.”

团队： 设计和首席设计师：Ashley Botten 和 Tommy Smythe 团队：Susana Angel 施工：GV-Co 摄影师：Patrick Biller