新作丨DAS Lab · 跨界无限,一场再生逻辑的商业试验 首
2022-08-10 09:14
本着商业逻辑为第一原理的理念,不止为空间赋予美学层面的思考,更为商业运营提供叠加空间和全时段的盈利能力,创造多重价值,为消费者提供了一种可以想象的空间,完美地呈现了集咖啡、酒吧、书吧、市集与艺术展于一体的复合型空间体验。在市场中逐渐显现其独特性和强大的影响力,向外传递相应的品牌价值与生活方式,演绎着自由与塑性。
Collision and fusion, freedom and change of space, without limitation, are the new scenes created by DAS Lab after re-inspect the Sky Space. Based on the business logic as the first principle, the interior design not only for the space to give aesthetic aspect of thinking, more commercial operations provide stack space and the profitability of the whole time, also it create multiple value,the space can provide consumers with imagination, perfectly presented with coffee, bar, book, fair and exhibition in the complex spatial experience. It gradually shows its uniqueness and strong influence in the market, conveys the corresponding brand value and lifestyle, deducing freedom and plasticity.
DAS Lab基于对消费者的敏锐洞察,以及对未来趋势精准的捕捉,赋予项目独特的场景策略与品牌为载体之下的空间体验,诠释着品牌的精神内核。The Sky Space灵感来源于有着不同功能,形态各异的咖啡器皿。不同的咖啡器皿,萃取出不同的咖啡口感,我们力图去诠释这种无法具象表达的感官体验在空间中的形态表现。我们提取器皿的形态进行碰撞重组,体块之间的衔接,空间层次的递进,构建出空间的基本形态。
Based on its keen insight into consumers and accurate capture of future trends, DAS Lab endows the project with unique scene strategy and space experience under the influence of the brand, it expressing the core spiritual of the brand. The Sky Space was inspired by coffee vessels with different functions and shapes. Different coffee vessels make different coffee tastes, and we try to express the morphological expression of this sensory experience in space that cannot be concretely expressed. We extracted the forms of vessels for collision and reorganization, also constructed the basic forms of space by connecting the blocks and progressing the spatial levels.
创作的核心在于挖掘生活中容易被忽视却能打动人心的细微事物,探讨一种有关持久,永续的哲学。当咖啡豆研磨成粉状萃取之后应该是种什么状态这一问题进入团队的思绪后,一场关于“一颗咖啡豆退休再就业”为理念的先锋实验就此展开,进而演绎出提取咖啡渣肌理融入软木,形成空间及道具的一部分,呼吁环保,呼吁永续。
The core of creation is to explore the details in life that are easy to be ignored but can touch peoples hearts, and to explore a philosophy about persistence and sustainability. When coffee beans are ground into powder after extraction, what kind of state should be?This question came into designers’ mind, a pioneering experiment about how to use coffee beans again after grinding begins, and then deduce extracting coffee grounds texture into cork, forming part of the space and artworks, calling for environmental protection, and also for sustainable.
在挖掘品牌DNA及动态创新的过程中,空间加入智能化调光系统,为空间营造了多种体验模式下的灯光氛围,为多样性提供可能。作为咖啡书吧,原始的建筑层高偏高,不利于消费者在空间中的情感表达和感官体验,设计师有意通过形似咖啡豆形态的天花造型,并在其中植入形如咖啡豆内核的照明道具悬挂在天花之上,有序的控制了空间整体的高度和气质。
In the process of researching the brand DNA and dynamic innovation, intelligent dimming system is added to the space to create space light feelings under a variety of experience modes and provide possibilities for diversity. As a coffee-book bar, the original building height is too high, so it’s not good for consumers’ emotional expression and sensory experience in the space, the designers intends to use the modelling of coffee bean shape to do the ceiling , kernel shape model such as beans lighting artworks hung on the ceiling, the designers orderly control the height of the space and temperament in this way.
场地独有的优势在于其空间有着极好的室内外体验,并且室外的平台立于大片的水面之上。设计师通过植入的圆形体块对空间进行分割重组,打破原来的刻板分界,模糊了内外的场域。磨砂质感的亚克力和做旧的金属组合而成的体块构成空间自由可变的道具展陈,结合灵活空间,平时可做艺术展陈和周末市集,从而达到和消费者的情感连接。
The unique advantage of the site is that the space has great indoor and outdoor experience, and the outdoor area stands on a large surface of water. Designers divided and reorganized the space by implanted circular block, breaking the original rigid boundary and blurring the field inside and outside. The volume composed of frosted acrylic and worn metal constitutes to put as free and variable artworks for the space. Combined with flexible space, it can be used for art exhibition or weekend market, so as to achieve emotional connection with consumers.
当日与夜交汇,空间会在时间与光线下展现出其更为独特的质感。当视线游走至咖啡吧台,软木与古旧的金属质感相互映衬,空间弥漫着咖啡研磨后萃取的香气扑面而来,让形色的人们在昏黄的夕阳下置身于浓郁的、带有微酸的、果香味的深烘豆群之中。当夜幕降临,The Sky Space将摇身一变,成为一个光线氤氲,气质朦胧的酒吧。
The space reveals its unique texture in time and light when the day time change into the night time. When you go to the coffee bar, the cork and the old metal texture set off each other, and the space is filled with the aroma of coffee after grinding, which makes people in the dim sunset place with rich, slightly sour, fruity flavor of deep baked beans. When night falls, the Sky Space will be transformed into a bar with dense and hazy light .
DAS Lab设计的The Sky Space,初衷正是营造一个有趣的场,可以跨越维度,创造出全新的可能性。
The original intention of the Sky Space by the design of DAS Lab is to create an interesting space, which can cross dimensions and create new possibilities.
设计团队|丁义军、罗辉、沈煌伟、刘旭安、张洪彪、李正志
灯光设计 | Delicht有束光照明设计 、上海恒纤照明
森,由木而聚,形林成森。 森之广袤,能包容万物,是融合与平衡的天人合一; 森之一隅,皆为草木,探寻着事物最本质的面貌。 DAS大森设计2012年成立于深圳,基于创始团队多年地产设计管理经验,探索设计的各种可能性的同时,善于透过客户视角洞悉市场需求的关键所在,以更包容的“大设计”视野在艺术与商业之间找到平衡,在沟通中达到价值的共识。 多年来,我们一直深耕地产、办公、零售、长租、医养等设计空间,并不断向建筑、景观、产品等产业链纵向渗透,不断丰富设计的延长线。实操累积覆盖120个城市的各类型项目,不断令团队保持领先的、国际化的视野和设计创意;通过纯熟的实践打造出一支支经验丰富的资深设计团队,以满足不同体量、不同类型的客户需求。为了向客户提供更便捷的服务,且使得设计出品更深度贴近当地特色,我们在深圳、上海、长沙、重庆等多地设立分公司,共同探索设计的各种可能。 DAS LAB 是DAS大森设计针对零售空间设计而成立的子品牌,用实验性的语言在空间、品牌、产品等多个领域中通过设计发声。擅长于脱离刻板印象,以别于常态的方式进行研究。通过研究,使我们更挑剔地赋予作品独特的记忆点。
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