Element Sports Kunming Hello World / Parallect Design

 

项目名称：元素体育昆明海乐世界店

设计方：平介设计

公司网站：www.parallect-design.com  

联系邮箱: info@parallect-design.com

项目设计&完成年份：2021&2022

主创及设计团队：董艳，顾嘉琪

项目地址：云南省昆明市官渡区永中路38号

建筑面积：1900 m2

摄影版权：王一翔

合作方：昆明硕越广告有限公司

客户：昆明悦体体育文化有限公司

 

Project Name:

Designer: Parallect Design

Website: www.parallect-design.com

E-mail: info@parallect-design.com

Time of Design & Accomplishment: 2021&2022

Main Designer and Design Team: Yan Dong, Jiaqi Gu

Address:  No 38, Yongzhong RD., Guandu DIST., Kunming, Yunnan

Covered Area: 1900 m2

Copyright of Photography: Yixiang Wang

Partners: Kunming Shuoyue Advertising Company

Client: Kunming Yueti Sports Culture Company

 

场地概况 Site Analysis

项目位于昆明市官渡区永中路38号，潮流打卡新地标的海乐世界顶楼，海乐世界是一个占地面积100万平方米的混合功能商业项目，拥有24万平方米的购物中心。它露天式多元化潮流打卡街区的经营模式使其快速成为昆明最受欢迎的购物中心之一。

The project is on the top floor of HAILE World which is a new landmark of fashion and is located at No. 38, Yongzhong Road, Guandu District, Kunming city. HAILE World is a 1 million square meter mixed-use commercial project with 240,000 square meters of shopping center. Its open-air diversified fashion card block business model quickly became one of the most popular shopping malls in Kunming.

 

▼俯瞰图，Storefront in the night © Yixiang Wang

设计理念 Design Concept

元素体育昆明旗舰店总面积约为1900㎡，包含一个足球场、三个半室内棒球场和一个室内篮球场。设计师将不规则的多边形场地划分为三块功能区域，以象征速度与动感的户外列车为灵感贯穿整个场地，室内篮球场也以线性元素贯穿整体空间，打造黑白关系强对比的线性空间。

ELEMENT SPORTS IN KUNMING covers a total area of about 2900 square meters, including a soccer field, three and a half indoor baseball fields and an indoor basketball court. The designer divides the irregular polygonal site into three functional areas which are inspired by the outdoor train symbolizing speed and dynamic movement. The indoor basketball court also runs through the whole space with linear elements, creating a linear space with a strong contrast between black and white.

 

▼室外球场图纸 Exterior Plan ©平介设计

▼室内球场图纸 Interior Plan ©平介设计

▼入口前台，Entrance Reception © Yixiang Wang

客户希望通过设计激活中央室内外活动空间，促进运动爱好者之间的互动，吸引更多顾客前来打卡参与，并增强人们在这个露天运动空间的别样体验。

The client wanted to activate the central indoor and outdoor activity space, promote interaction between sports enthusiasts, attract more customers to participate in the clock and enhance the experience of people in the outdoor sports space.

▼入口休息区，Entrance Rest Area © Yixiang Wang

▼入口通廊，Entrance Corridor © Yixiang Wang

室外足球场入口处主体采用硬朗外廓，整体造型整体形似高科技户外站台，一方便利于功能高效布局，是整场关于运动户外列车体验的起点，弧形挑檐和隧道长廊不仅极具空间戏剧性也满足了户外遮风避雨的要求；另一方便，其金属质感以及用灯带勾勒出的球类运动特有的弧形和直线元素也一下将人们带入到力量与速度较量的氛围。两个弧形体量运用直线条相搭接，相互咬合，与室外广场、道路相互呼应，一气呵成；点缀其间的球类灯光造型，强调着整场运动的主题，为旅程另一端的棒球击打场埋下伏笔。

The main body of the entrance of the outdoor football field adopts a hard outline. The overall shape is similar to the high-tech outdoor platform. On the one hand, it is conducive to the efficient functional layout, which is the starting point of the whole outdoor train experience. The curved eaves and tunnel corridor not only provide dramatic space, but also meet the requirements of outdoor shelter from wind and rain. On the other hand, its metal texture and the unique arc and straight line elements of the ball game outlined with the lamp belt also bring people into the atmosphere of power and speed contest. The two arc-shaped bodies are overlapped and occluded by straight lines, echoing with the outdoor square and road. The spherical lighting modeling emphasize the theme of the whole movement, foreshadowing the baseball batting field at the other end of the journey.

 

 

 

 

 

▼足球场墙面模拟飞驰列车线型造型，wall of the football space

© Yixiang Wang

照明区和观众走廊结合在一起，可以避免人们在观看比赛时产生任何恼人的背光效果。入口环绕的球形灯光装置带来了而白色纯净的印象。高低错落的形式组合将长廊与灰空间相连。

The lighting area is combined with the spectator corridors to avoid any annoying backlighting effects when people are watching the game. The spherical lighting installation surrounding the entrance gives the impression of white purity. The combination of high and low forms connects the corridor with the grey space.

 

 

 

 

 

 

 

 

 

 

 

 

材料的易加工性 Material Selection

从整体空间所用材料均为市场的钢型材加工而成，后期加以灯带镶嵌。在有限的造价下，通过型材不同搭接方式的加工和利用，来围合一个基础单元空间。丰富的型材模数在不同的位置有特殊的搭接处理，目的是让单调的围护结构坚固耐用的同时开放视野，营造丰富而又开敞空间。灯带的加持，把金属材料的质感使用到极致，装点出一个虚实对比清晰，通透又极具活力的空间。

The materials used in the whole space are processed from the steel profiles of the market, and the lamp belt is inlaid in the later stage. Under the limited cost, a basic unit space is enclosed by the processing and utilization of different lap joints of profiles. Rich profile modules in different positions have special lap processing, the purpose is to make the monotonous envelope strong and durable while achieving the effect of open field of vision and create a rich and open space. With the addition of the lamp belt, the texture of metal materials is used to the extreme, decorating a clear contrast between virtual and real, transparent and dynamic space.

 

▼前台背面视角，Football View of reception © Yixiang Wang

材料的运用也大胆明快、特点鲜明，采用了黑色的钢架、亚克力灯光，结合木纹地面，通过其自然的肌理、色调，凸显过廊的纵深亲切感，白色、黑色为主色系，结合暖黄色，自然形成一种冷色调的美感。

The use of materials is bold, bright and distinctive. Black steel frame, acrylic light and wood grain floor are used to highlight the depth and affinity of the corridor through its natural texture and tone. White and black are the main colors dotted with a little warm yellow, so that it naturally forms a cool color aesthetic feeling.

▼灯带设计形成有纵深感的空间，design of the lamps enhances the depth of the space

© Yixiang Wang

场地设计亮点细节 Design Details

为了增强环境的叙事性，足球场的周围墙面设计中引入列车车窗的造型，LED灯带与镜面材质的加持反向勾勒出中心球场的运动场景，有如行车中虚晃过的风景，虚实间映照的是那些年在操场上奔跑挥汗如雨的青春。

In order to enhance the narrative of the environment, the shape of train windows is introduced into the design of the surrounding wall of the football field. The LED lamp belt and mirror material are reversed to outline the sports scene of the center court, just like the views from a car on the road. The youth running on the playground in those years are reflected between the virtual and real.

 

 

 

 

 

 

 

▼足球场上的运动场景，Football Area View © Yixiang Wang

休息场连通室外足球场和棒球场空间，列车车座造型给顾客提供了运动间隙的休憩平台，镜面车窗，冲出墙与地的球体，户外防腐木搭配的白石子，营造出户外运动之旅潜意识中的超现实主义画面，更是绝佳的打卡平台。

The rest area is connected with the space of outdoor football field and baseball field. The train seats provide customers with a rest platform during sports. Mirror windows, balls that run out of the wall and the ground and white stones matched with outdoor anticorrosive wood create a surrealist picture in the subconscious of outdoor sports journey. It is really an excellent punching platform.

▼棒球场休息区，Rest Area © Yixiang Wang

▼艺术装置区，Art Area © Yixiang Wang

▼室内棒球场，Baseball Room © Yixiang Wang

相对室外强烈对比的黑白简约氛围，室内篮球场是一块趣味方形体块堆砌的彩色空间，设计师采用了三种不同大小和厚度的预制面板组成了立面，最厚的面板为深橙色，中厚度的面板为中橙色，最薄的面板为浅橙色。三种面板通过被分布于篮框所在的立面，它们打破了标准化的墙面所引起的单调和统一感，构成了节奏变化的立面。

In contrast to the black and white simplicity of the outdoor atmosphere, the indoor basketball court is a colorful space with interesting square blocks. The designers adopted three prefabricated panels of different sizes and thicknesses to form the façade. The thickest panel is dark orange. The medium thickness panel is medium orange and the thinnest panel is light orange. Three kinds of panels are distributed on the facade where the basket frame is located. They break the monotony and unity caused by the standardized wall, forming the facade of changing rhythm

 

 

 

 

▼室内篮球场 Interior Basketball  © Yixiang Wang

▼室内篮球场 Interior Basketball  © Yixiang Wang

▼室内篮球场 Interior Basketball  © Yixiang Wang

▼室内篮球场展示区 Interior Basketball Exhibit Area © Yixiang Wang

▼室外球场体块分析 Exterior Site Analysis ©平介设计

▼室内篮球场体块分析 Interior Basketball Site Analysis©平介设计