CLINSKIN科丽研肌是一家专注肌肤科技抗衰的高端美容机构，全新概念旗舰店落位深圳万象天地。携手E Studio探索科技美容的未来可能性，本案以「多重梦境」的概念构筑一个纯净空灵的乌托邦。

CLINSKIN, a skincare brand focusing on anti-aging beauty technologies, opens its first concept flagship store at the Mixc World in Nanshan District, Shenzhen. To explore the possibility of future skincare technologies, CLINSKIN has joined hands with E Studio in building a pure and peaceful Utopia of skincare on the concept of “multi-layered dreams”.

弗洛伊德的《梦的解析》中认为梦是一个人与自己内心的真实对话，梦维持了心灵的利己主义性格，它让潜意识的冲动得到释放与表达，从而让心灵重归和谐，梦境是另外一次与自己息息相关的人生。

在嘈杂的城市中创造一个梦境的入口，经历一段心灵奇旅，使身心得以喘息。

In his book The Interpretation of Dreams, Sigmund Freud suggested that the content of dreams is related to wish fulfillment. Dreams echo to people’s ego, release and reflect people’s subconscious desire, in a way to restore their peace of mind. A dream is another life closely related to people themselves. CLINSKIN aims to open a door in the bustling city, and lead visitors to a dream where their minds and body can take a breath.

梦境是自我意识的无限放大，由「本我」主宰。初始它本无一物，以「本我」为中心四周是无尽的虚空，虚空的梦境映射是一种光怪陆离的“白”。

我希望把这个纯粹的梦境筑造成真实所在，这或许是梦境的初始面目，最开始的地方。

Dream is dominated by a person’s ego, where the self-awareness infinitely amplifies itself. At the very beginning, ego is surrounded by nothing but endless void, whose projection should be a bizarre white. Perhaps this is what the initial dream looks like as E Studio tried to materialize and visualize.

进入空间，巨幅白色界面在光的波形影响下像新生的肌肤般水润无暇。赋予进入者无限的想象空间，让意识在现实中逐渐抽离。光怪陆离的“白”是梦者内心情绪的释放和潜意识的游离，让心灵轻盈地漂浮。

At the entrance of the space sets a giant white wall, where moving lights are projected, like baby skin which is flawless and bright. The area creates an unlimited space of imagination, where visitors gradually isolate themselves from reality.

空间用朦胧、透亮、轻盈的材质来重新诠释大众对科技美容的刻板印象。科技抗衰是对时光流逝的精准控制，是柔和而理性的并非强烈的逆转。

The interior has redefined people’s image on skincare technology using translucent, bright and lightweight materials. Defying aging with technology is about precise control over time, which should be gentle and rational, not a radical reversal.

在紧凑的功能配置下，通过朦胧的雾白亚克力隔断整合了咨询台和化妆区的功能，形成简洁明快的空间划分。缓慢流动的光幕带来宁静的感受同时提供柔和的镜前补光。

In this compact and functional configuration, make-up area is separated from the front desk using translucent acrylic plates, forming a concise but lively layout. Dynamic lights are projected upon, providing auxiliary lights for wearing makeup with a tranquil atmosphere as well.

天花向上弯延引入一线“天光”，空旷的留白赋予更多的想象空间，灰色的空间基调始终贯穿，弯月形的皮质长凳与方正的空间形成环抱状，传达一种安全感的庇护暗示。

The edge of the ceiling bends upwards and introduces a glimmer of artificial sunlight in，leaving a large blank space while gray sets the tone for the lobby. A crescent-shaped leather bench surrounds the square space, implying a sense of security.

梦中梦典源于《庄子·齐物论》，表现为在做梦时，经过梦中的某件事物所触发，“醒来”之后才发觉原来刚才的自己是在做梦，却不知道自己状态还是处于梦中，经过某件事物再次触发后，再次“醒来”，并且这个过程会循环一次、两次、甚至多次之后，才能真正彻底的醒来。

Multi-layered dreams are first described in Chuang-tzu’s On Leveling All Things, where a person who didn’t realize he was dreaming until being woken up by something in a dream, ended up finding himself in another dream. At the end, the person finally woke up and returned to the reality after having this situation again and again.

梦中所见往往难以准确描述，事物的映射往往匪夷所思，它在梦境中存在并看似合理。“棱角分明的圆”在空间中重叠、循环、矛盾，结合光晕使狭小的物理空间获得视觉上的漂浮。

What people see in their dreams are often difficult to depict, and the projections of their minds are far from realistic, but that doesn’t mean they look strange in the dream. Inside the store, circles are overlapped, circulated and conflicted with each other, together with the wall decorative lights, to levitate this narrow space.

每一个房型是一层梦境的构想，在虚幻的梦境中给予梦者现实的启示。

房间由大面积的绒布墙面与弧形天花形成一个柔软的茧形空间，是缓冲时光的庇护所，静谧的空间氛围使身心回归平静。

Each room type is a layer of dreams, giving dreamers realistic revelations in an illusory dream. Each room is heavily decorated with corduroy cloth and a curved ceiling to simulate a cocoon, where visitors are sheltered from the passing of time by restoring the inner peace.

本次品牌升级是基于对受众人群精准定位。当代都市女性有着独立的审美和自主选择意识，不跟风、不追求华而不实的表面感受，更倾向专业、用心、高效和极致的护肤体验。强调体验的“唯一性”和“独特性”从而提供专业美学进阶服务。

The brand upgrade is based on accurate positioning of the audience. Contemporary urban women have independent aesthetic and choice of consciousness. Instead of following the trend, or pursuing flashy experience, they prefer professional, careful, efficient and ultimate skincare experience. This is what CLINSKIN offers by emphasizing the uniqueness and “distinction” of professional aesthetic and service.

CLINSKIN始终秉持”一心只做一件事,将肌肤科技抗衰做到极致”的品牌理念。

CLINSKIN upholds the brand concept of “achieving the ultimate anti-aging technology with heart and soul”.

当代女性在科技美容领域的现象级集体消费和激烈的商业迭代背景下，品牌不断寻求新市场与新方向，本案是E Studio携手CLINSKIN探索行业的边界和可能性的一次全新尝试。

In the context of phenomenal collective consumption and radical business iterations of the beauty industry, brands keep seeking for new markets and directions, and this case is only a fresh start by E Studio and CLINSKIN to explore the boundaries and possibilities of the industry.

委托方丨CLINSKIN 科丽研肌

Client丨CLINSKIN

项目地址丨广东深圳万象天地

Location丨The MIXC, Shenzhen, Guangdong

项目面积丨200 m²

Area丨200 m²

完成时间丨2021.11

Date丨Completed in Nov, 2021

空间设计公司丨E Studio 壹所设计工作室

Design Firm丨E Studio

主持设计师丨范君健、周炫焯

Lead Designer丨Fan Junjian、Zhou Xuanzhuo

Design Team丨Wang Xiaoxi

FF-E丨Deng Changyi

品牌设计公司丨新熠创研

Brand Design丨NEWSPARK DESIGN

Photographs丨Zhang chao、Luo canhui