漫戈塔，源自瑞典语“MANGATA”，意为“平静水面上的粼粼月影”，纯粹而宁静，天然去雕饰。

MANGATA is a Swedish word for “the glimmering reflection the moon creates on water”，implying a pure, tranquil and natural vibe.

“社交货币”时代下的创新探索

Creative Ecploration in the New Era of “Social Currency”

时至今日，伴随着消费力与场景化的迭代、升维，人们对旅游目的地的定义愈加宽泛，酒店“景区化”成为一种商业层面的趋势，网红酒店亦作为集高颜值、多场景、趣味化、打卡式的度假美学综合体应运而生。

Nowadays, with the development of consuming power and times, people have more options for tourist destinations. “Hotel with multiple scenes” has become a new demand in business development. With refined beauty, multiple scenes and photography areas, Insta-famous hotels emerge as the time requires.

由诗莉莉酒店集团与徽州天榕庄匠心合作打造的高端产品 —— 漫戈塔·天榕庄度假村，便是“社交货币”时代下的创新探索。精通酒店与商业设计的埂上设计，在这一探索中担纲室内设计与软装设计的角色，将对场景营销与场景定制、场景美学的思考，结合商业逻辑、运维需求、差异化IP而灵活变通，令度假酒店空间产品超脱于纯粹居住的体验，散发出高于生活的艺术魅力，最终助力客户在竞争激烈的存量市场中，收获高于周边的定价能力以及商业回报率。

Shilily Mangata·Tianrong Courtyard, co-founded by Shi Lily Group and Tianrong Courtyard from Anhui province, emerges as a creative exploration in the new era of “Social Currency”. Being proficiency in hotel and commercial design, GS Design takes on the interior design and soft decoration of this project. The designer integrates commerce, position and art with commercial procedure, considering operation demand and different IP, providing pleasant and unexpected experience for tourists and demonstrating artistic charm. To this end, the project can stand out of the herd and charge a higher price in the region, receiving higher market returns.

Tranquil Space with Poetic Romance

归去，是古徽州隐逸文化的承续自新；归来，是徵派园林与当代艺术的融合。

Inheritance and innovation of traditional Hui-Style culture; Integration of traditional Hui-Style elements with modern art.

“百山藏于后，众水出其口。”黄山脚下的潜口古镇山水相依、胜景天成，千百年来皆是文人墨客的隐逸卜居之地，亦是东晋诗人陶渊明悠居避世的所在。漫戈塔·天榕庄度假村，便择址于徽州这一隅远离尘霾、背倚密林的颐养胜地，是集休闲娱乐、生态文化、绿色低碳、景观欣赏于一体的稀缺度假资产。

Rolling mountains and rivers surround this area. Located at the foot of the Yellow Mountain, surrounded by lucid waters and lush mountains, the Qiankou town is born to be a hermitage for ancient writers and poets including Tao Yuanming, a poet in the Eastern Jin Dynasty. Sited in this resort, Mangata·Tianrong Courtyard stands as a distinctive holiday destination of leisure and entertainment, ecology and culture, low-carbon development and elegant landscape.

漫戈塔·天榕庄度假村近山临水，与潜口翼峰公园融为一体，堪称为“离塔尖最近的修心之境”。园中的翼峰塔已有四百多年的历史记忆，成为皖南地区标志性的人文符号。此外，项目周围10km内有西溪南、棠樾牌坊群、呈坎古村、丰乐湖景区、太平湖景区等数十个国家5A级景区、全国重点文物保护单位，可谓是离尘不离城的静心之境。

Closing to mountains, waters, and Yifeng Park in the county, Mangata·Tianrong Courtyard can be regarded as a tourist destination with superb natural landscape. Constructed at more than four hundred years ago, the Yifeng Tower has become a landmark of Southern Anhui Province. What’s more, in the surrounding 10km areas, there are about ten national 5A Scenic Areas including Xi Xinan Village, Tangyue Memorial Archway Cluster, Chengkan Village, Fengle Lake and Taiping Lake and Major Historical and Cultural Site Protected at the National Level.

Poetic Nature, Vigorous Trees

“白墙黛瓦马头墙，亭台楼榭转游廊”。处处考究，样样精致。漫戈塔·天榕庄度假村以唐模古村为建筑审美范本，在“背山面水”、“天人合一”的哲思下，将徽派建筑与园林院落引入其中，自然纯净，尽得精髓。不远处的翼峰塔融入画面，一轴“镜湖生菡萏，碧波映塔尖”的画卷悠悠展开，可叹“云出早、鸟归迟”的山中幽境。

The white wall, black tiles, pavilions, platforms, storied building and colonnade are exquisite and well made. Originated from elegant village of Tang Dynasty, with the idea of “harmony between man and nature”, the designer blends Hui Style and courtyard elements into this project, representing a harmonious and peaceful picture, implying a pure, tranquil and natural vibe.

从学社到庄园再至高端产品漫戈塔，埂上设计与诗莉莉酒店集团已有数次默契合作。面对诗莉莉追求爱与美、浪漫与诗意的品牌基因，以及深度情感化的爆款IP与差异化定制的场景策略，埂上设计深谙如何透过社交场景与艺术美学的共鸣、运营属性与商业价值的交融，实现“目的地型酒店”的独特优势 —— 网红即品牌，空间亦风景，空间场景与自然人文深度交互，人们旅居至此，身处唯美惬境，心归精神高地。

GS Design has cooperated well with Shilily Group on the design of community, estate and high-end product-Mangata. Catering to the Shilily’s pursuance of love and beauty, romantic and poetry, combining hit IP and tailored strategy, GS Design makes full use of the unique advantage of “Composite Hotel” by building an Internet celebrity as a brand and decorating plain space as pleasant scenery, letting spatial scenery echos with natural humanities. Thus, tourists can feel the elegance and beauty of nature.

Tile Shadow, Beauty Trace

源于生活，又高于生活，是埂上设计衡量项目效果的至高标尺，也是其核心的理念和不懈的追求。在漫戈塔·天榕庄度假村的设计中，源源不断的自然胜景是美学的基底，生生不息的徽派底蕴是场景的灵魂。

“Art comes from life and goes beyond life”, the highest standard of GS Design in evaluating their work, bearing the designer’s core philosophy and pursuit. In this project, the multiple natural landscape and Hui-Style aroma provide great source and inspiration for the designer.

从自然到人文的递变，从场景到体验的进阶。

From Nature To Humanity, From Scene To Experience

古朴格窗蕴藉隽永，在光影的进退萦回间，诗意留迹，予人推窗即景、目不暇接的超预期体验。

The shadow of light sprinkles on the quaint latticed windows, presenting unexpected poetic and romantic experience.

设计师围绕产品的差异化诉求，结合四季各异的在地风情，细化场景主题，策划打卡动线，在一步一框景的节奏下，引导人们从亭榭的入口，游历至园林的秘境，或到烛光晚餐、养生汤泉、爱的养心室等场景的转换。

The designer classifies the characteristics of different scene according to the expectation and local elements. Following the arrangement of photography area, tourists can travel to the inner space of the courtyard, having candle light dinner, enjoying hot spring or visiting other areas.

Enjoyment of Sojurn Life

木欣欣以向荣，泉涓涓而始流。在埂上设计的笔下，每一处空间场景都是深度定制，呈现从自然的风景到空间的风景之循序渐进，唤起由外观内的多重感官体验。

Vigorous trees and lucid streams embrace this area. With the concept of tailored service, GS Design realizes the combination between natural landscape and spatial aesthetic, presenting vivid and layered visual experience.

“将场景美学与社交打卡的流量转化为商业的生意，助力客户赢得市场竞争、赢得商业回报，是我们做商业设计坚持的核心价值。在这一逻辑下，空间场景是服务于长久的商业运营的，也是多维度满足居者的即时体验，以及导向后续的种草裂变。因此本案的设计，关键在于自然景观、徽派人文与空间场景的衔接，在高度适配中营造差异化记忆点，让每一帧的定格都让人回味，不经意间触动用户社交传播的动力。”设计师如是阐述创作核心。

“The main belief we undertake in commercial design can be interpreted as supporting our clients to stand out of the herd and realize high market returns, by taking use of the spatial aesthetic and customers’ spread through social media. On this basis, spatial design should serve to extend the lifespan of commercial operation and improve guests’ experience from various span, influencing the following spread trends on social media. Thus, in this project, the key lies in the combination between natural scenes, Hui-Style humanities and spacial design. Different elements are designed to meet tourist’s needs, which promote customers’ spontaneous spread on social media.” Says the designer on the core idea.

当场景美学与商业逻辑相辅相成，这样的空间不是美则美矣的一览无余，而是在时间的洗礼下，在人来人往的故事沉淀中，焕发出历久弥新的意境。

With the combination of spatial aesthetic and commercial procedures, the space demonstrates distinctive charm with the passing of times.

Candles Flicker, Bamboo Swaying

朦胧烛影间，漫漫时光里，设计在传统木质结构与现代布艺的家具之间，沉淀出别样意境，不造作，有朴意。

From the hazy candle shadow and languid hours, the designer creates distinctive space through traditional wooden materials and modern fabric furniture, plain and poetic.

在木艺百叶窗之外，巧妙的留白窗框与人闲坐时的视角齐平，框出“凭栏处处，画意葳蕤”的自然人文妙境。

Sitting on the chair, people can appreciate the scene through the “void space”---window-frames outside the wooden blinds, creating harmonious atmosphere between nature and humanities.

Oriental Elements, Life Elegance

出于专业的克制，以及对在地条件的尊重，埂上设计不做过度的设计，让简净的色彩、纯粹的材质、舒适的布局，无需多言便建构出唯美的画面 —— 木梁立身，烛台朦影，瓶樽有意，巧与拙、刚与柔、古与今皆是因地制宜。

For professional consideration and local conditions, the designer works to create a beautiful picture through simple color, pure material and comfy layout. Beam, candle, shadow and bottle improve spatial quality and experience, providing a vibe featuring oriental and occidental beauty.

禅意，是空间的原初基调。以传统的梁结构、木材质、编织工艺为体现，而禅韵之上，叠加的是设计师对当代审美与生活场景的解构。

Zen, the original tone of the space. Through traditional beam, wooden material and braiding craftsmanship, the designer expresses the understanding of modern aesthetic and scenes beyond Zen.

从古取意，融今之美，设计师发现文化与自然的形式之美、轮廓之韵，自黄山的朝霞里攫取了一抹红调，与木门构件衔接，增加浓淡对比和室内透光的同时，消弭木艺带来的时空凝滞气息，升华旅居生活的悠闲自在之感。

Combing the traditional culture and modern elements, the designer explores the tranquil and elegant beauty of culture and nature. The light of the sunrise sprinkles on the door, additionally improving the natural lighting and visual comfortable effect, eliminating the tedious air, enhancing the leisure and fulfillment of holiday.

自然的洗礼，文蕴的衍生，让空间浸润在清雅而韵深的境界之中。

The nature and culture make the space full of elegant beauty and artful ambience.

客房的设计，在复杂形式的退让下，在自然景致的加持下，以简洁的形式、极致的尺度，烘托出场景的可辨识性。人们打开木窗这一介质，亦打开眼界与心怀，目眺远方，可见青山连缀、荷影依依，一派惬意心境。

With simple design and natural scene, the guest room becomes recognizable through plain form and superb design. After opening the wooden window, guests can appreciate the rolling lush mountains and pure lotus, experiencing cozy and pleasant time.

园林潜行，近塔尖而修心；回廊游转，渐入意境佳处。在酒店设计领域拥有丰富经验的埂上设计，对场景的功能定位与美学营造有独到的策略，基于商业逻辑与体验场景、传播形式的迭新，用差异化的场景设计为品牌IP赋能，将漫戈塔·天榕庄度假村打造为一个趋近自然古迹的“旅游目的地” —— 在这里，千年文脉归于闲逸，万般自然诉诸诗意，徽派重现，酣梦迭起，心安宁静。

Wandering in the courtyard, tourists can train their minds and improve self-cultivation. With abundant experience on hotel design, based on the update of commercial operation procedure, spatial landscape and spreading form, GS Design has distinctive strategy on positioning and spatial aesthetic, building the Courtyard a tourist destination full of natural heritage sites through different scenes. The traditional Chinese culture and reappearance of Hui-Style elements support the area with an artful immersive ambience.

Information

诗莉莉漫戈塔·天榕庄度假村

Project Title：Shilily Mangata·Tianrong Courtyard

Location：Qiankou Town, Anhui Province

Site Area：500 sq meters

Date of Completion：2021

Interior and Soft Decoration：GS Design

Designer：Li Liangchao, Huang Yuanman

Project Designer：Li Chao

Photographer：Fei Yu, Xiao Ping

【埂上设计】2014年成立于深圳，由两位青年设计师共同创办，是中国当代前沿的室内设计公司，致力于为客户提供专业及优质的设计服务，设计范畴包括精品酒店、地产、商业、办公、会所与别墅的室内与软装设计，用艺术的手法打造空间的无限可能性。

【埂上设计】重视建筑空间与地域文化的探索，融纳多领域人文、自然、艺术等元素实现空间设计策略，致力于探讨建筑与材料、工艺与细节、形态与光影间的互动，诠释人、空间、自然环境间亲密无间的联系，以当代设计语言营造“高于生活的艺术”，构建独特的场域。多年来，埂上设计以严谨专业的工作态度和灵动的创意，服务众多地产、商业与高端私人客户，为合作伙伴所赞誉。