新组丨MAS • 纯粹极致的暗黑工业

2022-02-23 22:57
 
DYMONLATRY旨在为当代女性穿搭独立而又自我的价值观,品牌创始至今性感、冷厉、暗黑的风格贯穿于设计始终。暗黑或精致,纯粹或迷人,DYMONLATRY具有鲜明的设计特征,拥有一种特别的性感气质。
DYMONLATRY aims to build independent ways of dressing and self-centered values for contemporary women. Since the brand founded, sexy, harsh and dark style have been throughout the design. Being dark or delicate, pure or glamorous, DYMONLATRY has distinctive design characteristics, with a special sexy temperament.

                            
▲ 品牌形象 Brand Image© DYMONLATRY
基于制鞋工序系统所带来的的灵感,DYMONLATRY概念店以“创造进行中的产品”为主线,由制版、胶粘、热硫化、注塑、模压和缝制工艺合作促成,还原产品在生产流程中带来的工艺美感。空间以黑色为基调,由若干独立的可移动陈列装置组成,具有高度的适应性和灵活性。墙面黑漆吸收了大部分的反射光和直射光,让产品越发突显。
Inspired by the shoemaking process system, DYMONLATRY concept store takes creating products in progress as the main line, facilitated by plate making, gluing, hot vulcanization, injection molding, coining and sewing process cooperation, restoring the aesthetic feeling of products in the production process. Main focus of the space is black, and the space consists of a number of independent movable displays that are highly adaptable and flexible. The black paint on the wall absorbs most of the reflected and direct light, making the product stand out.

                            

                            
▲入口Entrance© MAS
悬挂在顶部的阵列式屏幕根据当季品牌元素设定场景,营造通透又魅惑的氛围,强化消费者的体验感。同时通过收银台背景的条形屏及货架背面的立面屏进一步增强氛围。
The array screen hanging on the top sets the scene according to brand elements of the season, creating transparent and charming atmosphere and enhancing experience feeling of consumers. At the same time, the atmosphere is further enhanced by the strip screen on the background of the cashier desk and the facade screen on the back of the shelf.

                            

                            

                            

                            

                            
▲沉浸式的体验 immersive experience© MAS
设定由核心生产体重组、拉伸、挪移,提炼出几何元素后的组合、穿插、粘接、生成五个系统,看似彼此不相关却又在内在逻辑上达成统一。
After core production bodies are recombined, stretched, moved and extracted geometric elements, 5 systems are generated by its combination, interpenetration and adhesion, seemingly unrelated to each other but logically unified.

                            

                            

                            

                            
▲陈列展示装置Display device© MAS

                            

                            

                            

                            

                            

                            
▲细节图Detail© MAS

                            
▲平面图 Plan© MAS

                            

                            
▲轴侧分析图 Axial analysis chart© MAS
项目名称:DYMONLATRY
Project name: DYMONLATRY
Project address: Nanjing, China
空间及装置设计:MAS芒果建筑设计
Space and plant design: MAS
Art Director: Jason Fan
Designers: Alex Wei,Pink Wang
竣工日期:2022年1月
Completion Date: 2022.01
Construction area: 48㎡
施工制作:黑巢装饰、奥美金属
Construction Team: Black Nest Space Design,Aomei Metal
Sign made by: Aomei Metall
Lighting : Rongxi Lighting
Photography: Jing Guo
主要材料:不锈钢、涂料、石材、碳镁板
Key materials: Stainless Steel, Paint, Stone materials, Carbon Magnesium Board

                            

                            

                            

                            
 

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