新作丨 牧笛×融创 · 构建社交场域新物种 首
2022-01-02 11:57
近些年来,随着Z世代群体喜好与习惯的影响力逐渐加深,潮玩已从商业消费概念,进化成为新时代的社交文化。设计深刻洞悉这一转变,提取了潮玩的代表性元素——盲盒。将其商品消费所产生的情绪价值体验,作为构思空间的起始点,通过空间设计交错转译出来,让它可视可触。
设计深知空间的本质是构建人和环境的关系,因此,不同于一般的城市会客厅,融创·壹号汇体验中心并未勾勒出未来生活的场景,而是由空间孕育出本身的潮玩属性。空间不再是商业体验的配角,是新型社交语境下的新物种,自然演化出未来的生活场景。
你确定没落下彼此的浪漫温馨?
或多或少留存着属于你或者你们的记忆。
留下来,在徐州这座城市里,
感受它的过去、现在、未来,
带给我们的视觉、触觉和听觉的惊喜。
去“潮玩市集”赶集啦!
有人说,集市老了。但我们说,市集很潮!
欢迎来到“潮玩市集”!这是Z世代为自己选择的新型社区,这里有志趣相投的灵魂、有永远新鲜的创意、有童心未泯的潮流手办、也有小试牛刀的商业空间。
Matter And Floatage
如今的盲盒已经超越了普通的潮玩概念,延伸到各大产业,渗透于这个时代,成为深受年轻人追捧的潮流文化之一。室内空间将建筑外立面的设计语言与“盲盒”的概念进行结合与重新结构,提炼出“BLIND BOX—NO.1”的设计概念。
Nowadays, the blind box has became a pop culture that is eagerly sought after by young people. The interior space combines and restructures the design of the exterior of the building with the concept of blind box to refine the design concept of BLIND BOX—NO.1.
通过提炼不同形态的BOX穿插组合形成的建筑体块,不同形态的体块材质通过潜在的秩序,重构空间维度。立面结合大面积的玻璃幕墙,将硬朗的金属框线与流动的光影完美融合。
By refining the building blocks formed by the interspersed combination of BOX of different shapes, the materials of different shapes of blocks reconstruct the spatial dimension through the latent order. The façade is combined with a large-area glass curtain wall.
迈入市集的刹那,一个极具现代化风格的潮流空间映入眼前。亮色与跳色的合理运用,与高级灰起承转合,极简感、几何感、时尚感被无限放大,呈现多层次的展示效果,让空间更加纯净的同时,不失视觉上的趣味。
Step into the entrance, a space with modern style will greet you. The rational use of bright colors and jump colors, combined with high-grade gray, the sense of minimalism, geometry, and fashion are infinitely amplified, presenting a multi-level display effect.
未来是什么样子的?欢迎穿越到2045年,进入电玩设计大师詹姆斯·哈利德创造的虚拟世界“绿洲”中开启一场寻宝大赛吧!以《头号玩家》为主题的电竞室,如星光璀璨的圆形墙面亮片给暗色的沉浸式空间带来刺激而兴奋的视觉冲击感。
What does the future look like? Welcome to 2045, enter the virtual world oasis created by the video game designer James Hallid and start a treasure hunt! The e-sports room with the theme of Number One Player, such as the shining round wall sequins, brings a stimulating and exciting visual impact to the dark immersive space.
Street Theater
在街头,你可以步履匆匆地经过,可以喝着咖啡高谈阔论,也可以屏气凝神地翻阅书籍……作为社区营造中社交设计的重要一环,街头剧场旨在营造一个无边界的交流空间,鼓励人们发生互动。彼此共存于同一空间,却上演着不同的故事,你在其中扮演的角色是谁?
On the street, you can walk by in a hurry, you can sip coffee and talk, or you can read books with your breath...As an important part of social design in community building, street theater aims to create a borderless communication space and encourage people Interaction occurs. Coexist in the same space with each other, but staged different stories. Who is your role in it?
The cabin of the future
将商品演绎为艺术,把想象呈现成场景,在商店林立的街道上,橱窗是艺术的窗口。“沉浸式互动品牌墙”与“3D四折屏影音室”,让智能与科技在这座潮流艺术空间展现,对于未来生活的想象也由此启幕。
Interpreting commodities as art and presenting imagination as scenes. On the streets lined with shops, the shop windows are the windows of art. Immersive interactive brand wall and 3D four-fold screen audio-visual room allow intelligence and technology to be displayed in this trendy art space, and the imagination of future life also opens.
VIP室也以简洁现代的设计和具有潮流艺术感的细节体现年轻人群对于空间的需求。并以当下最受年轻人欢迎的剧本杀、狼人杀作为空间主题。有机雅致和轻松有趣的现代家具形式,街头酷感十足的色彩搭配,以突破性的视角和思路全是当下和未来都市的潮流生活。
The signing room also reflects the young peoples demand for space with simple and modern design and trendy and artistic details. Organically elegant and relaxed and interesting modern furniture forms, street cool color matching, and breakthrough perspectives and ideas are all the current and future urban life trends.
从未来穿越而来的IP形象莫卡,身着银色未来感宇航服,头戴充满科技感却不失艺术审美的透明头盔,与其他IP玩偶一起散布于空间中,或酷感十足,或可爱俏皮。作为空间情感的引导者和陪伴者,它们以创意十足的形象向观众传递幽默与快乐,连接起人与空间的关系,也发挥着连接品牌情感、创造社区共同感的作用。
The IP dolls scattered in the space are either cool or cute and playful. As the guides and companions of spatial emotions, they convey humor and happiness to the audience with creative images, connect the relationship between people and space, and also play the role of connecting brand emotions and creating a sense of community.
在融创·壹号汇体验中心,我们希望通过不同主题互相穿透与交融,形成一种生活的漫游,这也是空间体验对于未来艺术生活方式的感悟。
At Sunac Onehaohui Experience Center, we hope to penetrate and blend different themes to form a kind of roaming of life. This is also the perception of space experience for the future artistic lifestyle.
项目名称 | 融创·壹号汇 体验中心
业主信息 | 徐州融源置业有限公司
甲方团队 | 融创上海集团产品营造中心、融创苏北公司研发设计部
地理位置 | 中国·徐州
完成时间 | 2021年
设计面积 | 1520㎡
硬装设计 | 牧笛设计
软装设计 | 牧笛设计
毛明镜 Wally Mau
由毛明镜先生创立于2011年,坐落于中国上海,现有团队成员近200名,致力于为国际不同行业的一流企业提供国际化的室内、家居、商业、平面以及产品设计服务,并获得诸多国际权威设计奖项,是一家具备多元化设计经验的合伙人制设计师事务所。
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